Author:
ContributorPublish date:
Apr 19, 2017Social count:
0
0
SHARES
Huge changes are taking place in the media and entertainment (M&E) industry, and this year the impact of the digital revolution has been even more evident. Motion picture is evolving; moving from 2K to 4K, with even 8K broadcast debuting in Japan. Meanwhile there's an increased focus on HDR to achieve better pixels, and a transition toward a direct-to-consumer future that is radically changing media workflows and content production. Amid all this, there are four major changes we can expect in the industry next year.
The first is that software defined storage is finally reaching media and entertainment. Despite its benefits for broadcasters, the M&E industry has been much slower than other industries to harness the Software Defined Storage movement. It provides the flexibility of being able to balance costs while meeting performance demands. Mind you, not all M&E workflows need high performance storage. Agility is the factor that is so critical. At different points of the workflow different solutions are needed, and they all have dramatically different budgeting structures, ranging from a weekly cycle to traditional, locked CAPEX models.
The second is that workflows are moving to the cloud. The two key workloads that have already seen a major transition to the cloud are disaster recovery (DR) and visual effects and rendering DR is likely the easiest of the two, but the cloud offers an easy solution for geo and data replication. For FX and rendering on the other hand, the cloud has opened a possibility to take advantage of limitless resources that no on-premise rendering farm could ever supply. The math is simple you could have one computer working for 100 hours, or at the click of a finger, 100 computers working for one hour. Furthermore, everything ahead for the industry points to change, for example, greater resolutions, more pixels, higher frame rates. It's improbable to think you can build in the traditional way of large sunk cost, until things settle down. Hollywood is realising that cloud is actually very similar to how their productions have always worked. They don't necessarily own their own cameras, so why do they need to own their data centre.
Another is the rise of semantic web ontology. With all their promises, the cloud, new formats and new technologies all come with many challenges. Perhaps one of the biggest limitations for cloud is the lack of a semantic web ontology that could make clouds interoperable and would be able to support the integration of various component building blocks. Currently, there's a huge amount of suites and tools available but they all have different data and metadata placed for asset management whether that's technical, descriptive or transactional knowledge. There's no consistency or search ability and there's a lack of clear guidelines and standards for media lifecycles and workflows. Semantic web ontology would allow users to find the needle in the haystack within the massive volumes of data and help create relationships between content data points.
A final key trend is that the role of AI is changing. Artificial Intelligence and Machine Learning are growing rapidly, and the technology is becoming part of our daily lives. If you used a search engine today, your behaviour around the search results was monitored and processed to give you better results the next time you use it. This is done by automated, ever-improving algorithms, or AI.
Now here's the Hollywood twist. Hollywood is not made up of computer scientists, and workflows have remained more or less the same for decades. But before starting to change the industry inside out Media and Entertainment still need to understand that AI can bring huge value and opportunity. Here is one such example: meta-tagging and identifying assets in film material. Believe it or not, this is still a manual process where someone sits and watches rolls of film to classify them. Artificial Intelligence can bring in object recognition, facial tagging, and metatagging for any element from seasons to colours.
What's crucial is that the film industry is far behind in terms of AI and big data unlike popular streaming services, the industry does not make the most of the data on how long their viewers watch or when they drop off. The film industry has yet to tap into the potential of creating content adjustment based on user activity and engagement. Figuring out how to gather this data, and take advantage of it, is clearly the next step ahead.
By Erik Weaver, global director of M&E Market Development, Western Digital Corporation
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
Author:
