Nielsen and LiveRamp Expand Relationship and Power Advertising Data Accessibility Across the Industry

Nielsen Marketing Cloud data now available in LiveRamp's Data Marketplace for seamless, secure, marketing activation

NEW YORK, NY - March 10, 2025 - Nielsen, a global leader in audience measurement, data, and analytics, and LiveRamp, a leading data collaboration platform, have announced that audience segments from Nielsen Marketing Cloud (NMC) are now available in the LiveRamp Data Marketplace. With this expansion of their relationship, the companies continue to enhance data accessibility across the industry, enabling seamless integration of Nielsen's data to drive strategic advertising and programming decisions and outcomes.

NMC's comprehensive data offering, backed by Nielsen's industry-trusted, person-level panels and premium third-party data sources, provides the most accurate view of how consumers engage with media across channels and platforms. Through LiveRamp, advertisers and publishers can now access thousands of Nielsen audience segments from key industries including automotive, CPG, and retail, to demographic, behavioral, and media consumption data.

Through this collaboration, NMC is able to extend its already extensive industry footprint to enable even greater access to our audience segments built on the industry's most trusted data and most complete view of the consumer, said Kirsten Cummings, General Manager, Outcomes at Nielsen. As Nielsen Marketing Cloud continues to innovate with the industry, we're proud to work with companies like LiveRamp to provide the best data available for media buyers and sellers to make informed decisions and reach their most valuable consumers.

This announcement is a new extension of the company's relationship, following the previous news that they are working together to power big data and cross-platform advanced audience planning and measurement.

LiveRamp is committed to enriching our Data Marketplace with high-quality segments clients can leverage across our collaboration network, said Tore Tellefsen, VP & GM of Marketplace at LiveRamp. Nielsen Marketing Cloud helps us deliver on this promise and empower advertisers with the premium audiences needed to deliver exceptional customer experiences at scale.

Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every phase of the marketing process in a single place-from media planning and activation to data management and attribution.

About NielsenNielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

Press ContactSarah Muratore

sarah.muratore@nielsen.com

LINK:	https://www.nielsen.com/news-center/2025/nielsen-and-liveramp-expand-r...
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