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Spanish fiction leads audience and exceeds the average of the chains share

07/03/2014

Spanish fiction leads audience and exceeds the average of the chains share Lo importante es el p blico, y las audiencias demuestran que la ficci n nacional es excelente y, como cualquier otro sector, en los momentos de crisis, los productores espa oles hemos tenido que reinventar la forma de producir , sostiene Jos Manuel Lorenzo, presidente de PATE y de la productora DLO.

La Confederaci n FAPAE, que integra a los productores audiovisuales espa oles, valora muy positivamente los excelentes resultados que sigue obteniendo la ficci n espa ola en 2014. La mayor a de ellas superan ampliamente la cuota media de audiencia de la cadena y son l deres de su franja horaria o logran ser lo m s visto en su d a de emisi n , ha indicado Ramon Colom, presidente de FAPAE. Lo importante es el p blico, y las audiencias demuestran que la ficci n nacional es excelente , ha declarado Jose Manuel Lorenzo, presidente de PATE y de la productora DLO.

De lunes a mi rcoles, en las ltimas semanas, las series espa olas son lo m s visto. Los lunes, Galer as Velvet (Bamb Producciones para Atresmedia) lidera el d a, seguida de B&B de boca en boca (Globomedia para Mediaset). Los martes, lo m s visto sigue siendo El Pr ncipe (Plano a Plano para Mediaset) y los mi rcoles, La que se avecina (Alba Adri tica para Mediaset). El secreto de Puente Viejo (Boomerang TV para Atresmedia) en la franja de la sobremesa, de lunes a viernes, es lo m s visto.

Desde el mes de enero de 2014, cada serie espa ola que se ha estrenado ha sido l der de audiencia, solo superada, como en el caso de B&B , por otra ficci n espa ola. As , El tiempo entre costuras (Boomerang TV para Atresmedia) fue lo m s visto los d as de emisi n de sus once cap tulos. Dos de ellos, con 5.536.000 y 5.014.000 espectadores, respectivamente, lograron ser lo m s seguido del mes de enero.

Los pr ximos estrenos de ficci n espa ola que se esperan para 2014 son las series Alatriste (DLO Producciones), Hermanos (Multipark Ficci n), He visto un ngel (Mandarina Producciones), Ciega a citas (Bing Bang Media), para Mediaset y Cuentos del siglo XXI (Eyeworks Cuatro Cabezas) para Atresmedia. En proyecto se encuentran Ladrones del tiempo (Bamb Producciones) y The Refugees (Bamb en coproducci n con la BBC) para Atresmedia y la miniserie Lo que escond an sus ojos (Mod Producciones) para Mediaset.

La ficci n espa ola ha demostrado que goza de buena salud. Cuando las circunstancias obligan, todos agudizamos el ingenio y eso se nota. Al final, en cuanto se da la oportunidad, las buenas historias salen a la luz , ha afirmado Aitor Gabilondo, de Plano a Plano, productora de El Pr ncipe . Para Jos Manuel Lorenzo, el xito actual de la ficci n espa ola no es nuevo, ya se produjo hace a os. La ficci n nacional siempre ha sido un producto demandado por el p blico y, por lo tanto, por las cadenas. Pero, con el comienzo de la crisis, hubo que reinventar, desde las productoras y las cadenas, un nuevo modelo de hacer ficci n y, ahora, superada esta fase, se ha vuelto a poner en marcha , ha subrayado.

En la serie El Pr ncipe , seg n C sar Ben tez, productor de Plano a Plano, ten amos que hacer frente a varios retos. El primero, que el barrio es un protagonista m s que, como tal, tiene que estar muy presente, y gracias a la participaci n, por primera vez en Espa a, de Stargate Studios, empresa americana l der en efectos visuales, que generaron todo un Ceuta virtual con fondos grabados en la ciudad con los que luego se completan en postproducci n las escenas grabadas en Madrid . Como cualquier otro sector, en los momentos de crisis, los productores espa oles hemos tenido que reinventar la forma de producir. As , se han tenido que ajustar y reconducir, siendo cada vez m s internacionales y aplicando una mayor coproducci n , ha destacado Jos Manuel Lorenzo. El quijotismo de los productores y el inmenso talento que tiene esta industria lo han hecho posible ha indicado.

Dimos a El tiempo entre costuras un planteamiento de producci n cinematogr fica , ha apuntado Goyo Quintana, director general de Boomerang. Es muy diferente la producci n de una serie diaria como El secreto de Puente Viejo , rodamos 1,2 cap tulos diarios, por lo que toda la producci n necesita un estricto control creativo, de rodaje y de postproducci n. Es un proceso m s industrial .

En el caso de las televisiones auton micas, las series espa olas que se emiten superan de nuevo la media de estas cadenas y son l deres de audiencia. Es el caso de Pol nia (Minor a Absoluta), Crak via (Veranda TV y Cancuca) y KMM - Kubala Moreno i Manch n (Diagonal TV) en TVC. Tambi n la serie Goenkale (Pausoka), que se emite cada lunes y martes en ETB1 y que se estren en 1994, es el programa m s longevo de todo el pa s, con excelentes datos de audiencia. Cabe destacar el caso de El Faro (Atl ntida Media), que es la primera ficci n desarrollada por la inmensa mayor a de canales de FORTA, 11 cadenas, m s el Canal Extremadura. Entre las 7 cadenas que actualmente emiten la serie cabe destacar el gran xito en TVG, donde ha alcanzado un m ximo de media por cap tulo del 15,6% y en Arag n Televisi n un 17,1%.

Cine espa ol

Respecto al cine espa ol, hay que se alar que en 2014 La voz dormida (Maestranza Films y Mirada Sur) y Mientras duermes (Castelao Pictures y Mientras duermes AIE) superaron la media de TVE1. En animaci n, la pel cula Arrugas (Perro Verde Films y Cromosoma) super en casi un punto la cuota media de La2. En las televisiones auton micas, la pel cula Bypass (Abra producciones) fue l der de audiencia en ETB2, por encima de la media de la cadena, con un 14%. Respecto a las tv movies, a la espera de pr ximos estrenos en 2014, destaca Vicente Ferrer (Grupo Ganga) en TVE1, que super en 5 puntos la media de la cadena. La miniserie Olor de Colonia (Diagonal TV) super
LINK: http://www.panoramaaudiovisual.com/en/2014/03/07/la-ficcion-espanola-l...
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