Helping Panasonic WOW the Crowds at ISE posted: 03/03/2017
International creative design practice Painting with Light was commissioned by Panasonic to produce a high-impact multimedia live show for their stand at the 2017 ISE (Integrated Systems Europe) expo at Amsterdam RAI. Painting with Light's creative director Luc Peumans initiated the idea of simultaneous tracking and projecting onto multiple objects. It was a mission for which no-one could calculate a potential success rate in the confined and frenetic space of an exhibition booth.
Panasonic's Hartmut Kulessa and Thomas Vertommen, both in charge of the Visual Systems Marketing, first asked the question which fired Luc's love for creative risk and experimentation setting a trail of events in motion!
Luc's vision and determination plus the unwavering support from Hartmut and Thomas were real driving forces, confirms Michael Al Far, Painting with Light's video content producer who was right at the hub of the action.
Lucs concept for the show was that any sufficiently advanced technology is indistinguishable from magic.
His hand-picked team included Michael as the visual designer and Painting with Lights project manager Wouter Verhulst - who worked on delivering this exciting and exacting collaboration which produced stunning results that illustrated the power and versatility of the new super high brightness Panasonic PT-RZ31 31,000 lumen laser projector and the newly launched PT-RZ21 laser projector with 20,000 lumens.
The show combined imagination, humour and interactive live performance with several cool technologies including laser projection, remote tracking and 3D mapping.
Painting with Light worked closely with Airstage from Germany who provided two 1.2 metre diameter helium filled remote-controlled flying orbs, which were also part of the show.
Show director Frank de Wulf was brought onboard to storyboard and co-ordinate the show - working to a brief that included entertaining visual trickery - delivered by illusionist Raphael - whose five minute performance was choreographed to illustrate a number of projection techniques and gags!
The aim, explained Michael, was to demonstrate the precision, detail and clarity of the projection in a challenging live situation working in the context of the environment and also illustrate a number of symbiotic technologies in a fun and engaging way.
The orbs were fitted with gyroscopic propellers. Piloted manually, they had to remain within the projection field and could move and rotate on multiple axes.
The event stage was custom designed and built to fit into one corner of the large stand. A huge curved screen graced the top of the performance space, complimented with a straight back wall and then the floor which was also a projection surface.
Fourteen Panasonic projectors were utilized in total.
Four PT-RZ31s fitted with ET-D75LE6 lenses beamed onto the curved screen; three PT-DS12s with ET-D75LE95 short throw lenses were built in to the stage and covered the back wall; three PT-RZ21s with ET-D75LE50 lenses tracked the moving objects from the front, working in conjunction with two PT-DZ21K2s positioned at the sides and the floor projection was delivered by two PT-RZ31s with ET-D75LE6 lenses.
Painting with Light specified a BlackTrax real-time motion tracking system and a d3 media server to be at the heart of the control system.
The orbs and the illusionist were fitted with BlackTrax beacons and the associated cameras were positioned on the trussing above the stand. A moving panel made from screen material which moved in and out at different times was also tracked and mapped for the show. This was actually handled by the magician due to the tracking, he had the freedom to move the panel about in time and space without it losing content.
The positional data generated by BlackTrax in following the orbs, the magician and the panel was fed into the d3 and used to map the video content onto three dimensional rigid bodies. These were then projected onto the actual real life physical structures resulting in pinpoint accuracy with the content projection.
Video content was designed by Marco de Ruyck and Katleen Selleslagh was the d3 programmer and stage manager for the four show days.
Eight Robe DL7S Profile moving light fixtures were also linked to the BlackTrax positional data, programmed by Painting with Light's Niels Huybrechts, and the show was timecoded triggered to play every hour on the hour.
Airstage, BlackTrax and d3 were active partners with Painting with Light on the project, and each deployed a product specialist - John Barker from Airstage, Andrew Gordon and Marty Cochrane from BlackTrax and Vincent Steenhoek from d3 - to assist in delivering this exciting and unique challenge.
It was the first time that a combination of tracking and projecting on to flying objects like this has been achieved using d3 and BlackTrax technologies
It was a complicated show to calibrate and get the mapping just right and we took on a few risks in the process emphasizes Michael, so having a team with the right skill sets and synergies was essential to produce a great result for their client.
Luc, Wouter and Michael first encountered Airstage at the EAS convention in Barcelona and hoped that they would get the chance at some stage to project on these featherweight structures, so when the call came from Panasonic that part of the integration jigsaw was ignited!
Michael further explains that it was a challenge fitting the BT beacons into the Orbs without disturbing the floatability balance and weight. A test was set-up at Airstage in Stuttgart where all parties involved convened and only after that test day was the decision taken to proceed with the mission.
A complete mock-up and trial run of the full show took place the week before the expo at
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
Helping Panasonic WOW the Crowds at ISE posted: 03/03/2017 
