
Monday 4 December 2017 Thrill-seeking Brits cling to their daredevil attitudes until the age 34, when the idea of risking it all loses its appeal, a new study to launch Daves new series Ross Noble: Off Road has revealed.
The new research into extreme activities has uncovered how far we Brits are willing to push themselves for a rush of danger, and when the urge to take physical risks begins to ebb away as they approach their forties.
Off the 2,000 people surveyed, 28 per cent believe the thrill-seeking side of their personality has yet to be tamed by the march of time.
And a bolshy one in ten believe they have become more daring as the years have ticked on.
A more reserved two in five think their taste for adventure has mellowed over time, and 44 per cent believe they were more happily reckless when they were kids, willing to seek out their own dangerous thrills.
Luke Hales, Dave general manager, said:
Weve loved watching Ross put himself through physical and mental anguish for Off Road. The survey shows that nearly a third of Brits still crave the rush of adrenaline that extreme activities provide, and that theres no reason to slow down.
Watching Ross take on one of the toughest challenges motorbiking has to offer is an aspirational - and often hilarious - show. He took it extremely seriously, even taking his coach on tour with him. I hope it is more entertaining for Dave viewers to watch than it was for Ross to experience!
The 3-part-series, which airs from Wednesday 7th December on Dave, sees comedian and famed bike lover Ross Noble take on the epic Scottish Six Days Trial, a legendary challenge where the best motorbike riders in the world come together to race a hundred miles each day in a true test of stamina.
Of those who feel they have lost their youthful lust for life, one in two said they have become more aware of their physical fragility as time has worn on, and over a third thought taking risks simply stopped appealing to them as much as it used to.
And three in ten found the idea of taking part in an extreme activity a more frightening prospect with every passing year.
Men are more likely to indulge their daredevil side than women, and women are more likely to avoid extreme activities all together.
Men are also almost twice as likely as women to have already suffered an injury due to taking part in an extreme sport.
Despite the possible danger, one in six Brits has tried their hand at skiing, and a fifth have chalked up their palms to go rock climbing at some stage in their lives.
A third have taken the wheel of a Go-Kart and one in five have hurled themselves down a woody trail on a mountain bike.
One in seven have tried kayaking and one in six have embraced their inner Tony Hawk and tried a trick on a skateboard.
Given the chance to indulge in some adrenaline-pumping activities, scuba diving is the risky sport which most appealed to thrill-seeking Brits, followed by Go-Karting and sky diving.
Free climbing - which involves scaling a rock face without the use of supporting ropes - was rightly considered the most dangerous extreme activity in the study.
Cliff jumping and base jumping continued the theme of risking it all at great heights to round out the top three most dangerous sports.
Windsurfing, snowboarding and BMXing meanwhile are considered to be on the safer side of the extreme activity spectrum.
When asked to describe the emotions they feel when participating in a risky sport or activity, a fifth admitted to experiencing fear, though two thirds agreed the rush of adrenaline was the overriding feeling of the experience.
And one in five of those surveyed by OnePoll said taking part in an extreme activity gave them a feeling of happy glow afterwards.
MOST POPULAR RISKY SPORTS
Scuba Diving
Skiing
Go-Karting
Sky Diving
Jet Skiing
Surfing
White Water Rafting
Kayaking
Snowboarding
Hang Gliding
Mountain Biking
Rock Climbing
Snowmobiling
Waterskiing
Windsurfing
Bungee Jumping
Motocross
Cliff Jumping
Free Climbing
Wing Suiting
BMX
Skateboarding
Base Jumping
Parkour
Aggressive Inline Skating
MOST DANGEROUS RISKY SPORTS
Free Climbing
Cliff Jumping
Base Jumping
Bungee Jumping
Rock Climbing
Sky Diving
Wing Suiting
White Water Rafting
Motocross
Parkour
Hang Gliding
Aggressive Inline Skating
Scuba Diving
Mountain Biking
Skiing
Go-Karting
Jet Skiing
Surfing
Waterskiing
Kayaking
Snowmobiling
Skateboarding
BMX
Snowboarding
Windsurfing
Ross Noble: Off Road starts exclusively on Dave, 8pm Thursday 7th December and is available to catch up on UKTV Play.
@Davechannel #OffRoad
Notes to Editors For more information, please contact:
Ben Duncan, Publicist
About Ross Noble: Off Road
Ross Noble: Off Road (3x60) sees bike lover Noble return to Dave following his acclaimed series Ross Noble Freewheeling. This time a camera crew follows Noble as he takes part in the Scottish Six Days Trial, a legendary challenge where the best motorbike riders in the world come together to race a hundred miles each day in a true test of stamina, ability and willpower. Its a race thats defeated countless seasoned professionals whove been riding all their life, and certainly isnt for the faint-hearted - or foolhardy comedians. Training during every second of spare time and helped along the way by his coach James Burroughs, can Noble conquer one of the toughest sporting challenges known to man?
Ross Noble: Off Road is produced by Oscar and Emmy-winning Grain Media (The White Helmets, Virunga) and directed by Jon Drever.
About Dave
Sky 111/246, Virgin 128/194, Freeview 12, BT & TalkTalk 12 On demand on Sky, Virgin and UKTV Play
About UKTV
UKTV is a commercial broadcaster reaching over 40m viewers every month.
The award-winning independent has eleven imaginative brands - UKTV Play,
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...