8 October 2020 How are you doing? Youd probably say fine right? Even if you werent fine? Weird isnt it. Not wanting to be a bother. Thinking your problems would be a burden to other people. Really weird. There are weirder things obviously, like if a badger got hold of a harpoon, that would be weird, but saying youre fine when youre not really fine is still a bit weird.
Entertainment TV channel Dave, and CALM (the Campaign Against Living Miserably), are raising awareness of World Mental Health Day in a continuation of their long-running, award-winning partnership. They have also joined up with Murdock, the London based Barbers whose staff are trained in Mental Health First Aid, to further encourage positive conversations surrounding mental health, activated by in store ambient media and supported by both on and off air media.
The campaign features co-branding in Murdocks London stores, TV ads, social videos, and five new episodes of the hit podcast, Conversations Against Living Miserably. All launching on World Mental Health Day - Saturday 10th October.
The mission is to let people know that they are never alone in whatever they are going through, and that CALM is there if they need them 365 days a year. Open conversations can be had anywhere, with anyone, and even the most serious things in life can be met with humour!
In all Murdock London stores, branding will feature messages such as, Feeling good after your haircut? Why not check in on a mate by text on the way home? Share that good feeling - Hey good looking! Yes you, stop putting yourself down! and WELCOME! Come in! Chat! Forget your worries for a while. Youve probably got a lot of them because, well look at everything.
To encourage social distancing, floor stickers will also read, Please keep at least one large sheep away from everyone to ensure social distancing.
__
The TV ads and social posts, produced by UKTV Creative with senior social editor Aaron Gillies, follow a similar theme and are made up of humorous and uplifting messages. More importantly, they signpost audiences to CALMs life-saving helpline.
World Mental Health Day
Hosted by Aaron Gillies and Lauren Pattinson, the podcast Conversations Against Living Miserably has been an integral part of Dave and CALMs partnership since it launched in 2018, bringing new and relatable stories to Daves audiences. After the success of three lockdown specials made at the start of the UK COVID lockdown, Dave and CALM wanted to ensure listeners had new resources, coupled with comedy, to get them through. The five new episodes feature Kiri Pritchard Mclean, Riyadh Khalaf, Jessica Fostekew, Jen Brister and Brett Goldstein. These episodes touch on topics surrounding mental health and modern life and are a place where listeners can get helpful guidance and tips to apply to their own everyday lives.
Luke Hales, Dave channel director said:
It feels like an understatement to say 2020 has been a difficult year globally, and World Mental Health Day is a time to ensure conversations about mental health are happening, at a time when they are needed the most. As always, our campaigns feature an element of humour, because the aim is to be uplifting whilst promoting important conversations - whether that be with friends, chatting to a barber, or someone at the other end of the CALM helpline. A huge thank you to Dave marketing manager Danni Rice, and Aaron Gillies, whose speed, passion and brilliant work has made this vital campaign possible.
Simon Gunning, CALM CEO added:
Comedy and humour can be incredibly powerful in opening up the conversation surrounding mental health, which is why were hugely grateful for Daves continued amazing support. Six months have passed since the government announced lockdown in the UK. In this time the CALM helpline answered 71,261 calls and chats. Thats over 12,000 hours talking to people and 645,240 chat messages exchanged around topics such as isolation, anxiety, relationship concerns, health worries, financial stress and suicidal thoughts. Its more important than ever that we continue to look out for each other and be there for those around us when times are tough.
Anna Worthington, Managing Director at Murdock Barbers said:
Our barbers are incredibly passionate about the wellbeing of their clients. Looking after men is a fundamental part of our DNA and we are proud to partner with Dave and CALM to raise more awareness and support around mens mental health. Mental Health Awareness Day is an opportunity for us to change the culture and stigma associated with discussing mental health and as a result of our #morethanabarber campaign, our Barbers are trained in Mental Health First Aid to offer a safe and comfortable environment for customers to open up about their struggles. We are thrilled to be an official partner of the Dave X CALM campaign and look forward to showcasing the campaign messaging and initiating crucial conversations in our stores on the 10th October.
__
Dave and CALMs award-winning campaign - Be the mate youd want - launched on 26th November 2018. Since then, the partnership has seen the launch of a UKTV Original TV series hosted by Joel Dommett, Comedy Against Living Miserably, 37 podcast episodes, and a Comedy Festival in an Ad Break. All elements of the campaign centre around the idea that small gestures from a friend can be a lifeline for someone going through a tough time.
The CALM helpline is available 5pm - midnight, 365 days a year on 0800 58 58 58.
__
Credit List:
Creative agency: UKTV Creative
Script-writer and senior social editor: Aaron Gillies
Head of design: Peter Allinson
Design producer: Sophie Bryant
Motion designers: Jade Fitzgerald and Rachel Shearman
Designers: Veer Assi and Dani Liquieri
Marketing manager: Danielle Rice
For more information, please contact:
Ali Laurie, Network Communications Executi
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
8 October 2020 How are you doing? Youd probably say fine right? Even if you werent fine? Weird isnt it. Not wanting to be a bother. Thinking your problems would be a burden to other people. Really weird. There are weirder things obviously, like if a badger got hold of a harpoon, that would be weird, but saying youre fine when youre not really fine is still a bit weird.
