
Published On: October 23rd, 2023
data-orig-src=https://www.sgo.es/wp-content/uploads/igloovision_360labs1.webp width=1920 height=1080 class=lazyload wp-image-0 />
In the world of immersive storytelling, technology has transformed the way we experience content and 360 Labs stands at the forefront. They use Mistika VR, the industry's favorite optical flow stitching software, to craft immersive content designed for Igloo Vision s projection rooms.
In today's world of immersive media creation, a multitude of distribution platforms has emerged to transport audiences into captivating virtual worlds. Among these innovative options is the Igloo Vision projection room, which stands as a novel and exciting addition to the immersive storytelling landscape.
A Shared Immersive Experience
data-orig-src=https://www.sgo.es/wp-content/uploads/lauramills_igloovision.png alt class=lazyload img-responsive wp-image-522086/>
Laura Mills, Head of Marketing at Igloo Vision describes their mission: We are bringing practical, flexible, covetable Igloo-powered immersive spaces within the reach of any organisation, anywhere. Stepping into an Igloo space is like stepping into a huge VR headset but with an exciting twist entire teams can immerse themselves simultaneously, fostering shared experiences that are filled with collective energy.
Matt Rowell, Co-founder at 360 Labs, pioneers in immersive video production, underlines the significance of this shared experience, stating, It is refreshing to be able to sit down and watch an immersive film with other people, and get to see them look around and take each scene in. The VR headset can sometimes be isolating, but a projection system has an entirely different vibe.
data-orig-src=https://www.sgo.es/wp-content/uploads/mattrowell_360labs.png alt class=lazyload img-responsive wp-image-522087/>
Capturing content: 12K and beyond
As the world of projection platforms has grown, so have the demands for creating exceptional content. Matt emphasizes two crucial factors: resolution and dynamic range. Even if you start with an impressive 8K equirectangular scene, it will ultimately become a 4K dome master (for instance, 3840 3840). But here's the catch: certain projection systems can handle resolutions exceeding 6K and beyond. To match these capabilities, your full equirectangular scene should be a hefty 12K or more.
Furthermore, perspective and camera height play pivotal roles. Matt elaborates, While aerial shots can be captivating in VR, they might not work as well in a projection system with no visible ground. That's why, at times, we deliberately position the camera at a seated height. This approach ensures versatility, making the content suitable for various projection setups, including domes and others.
data-orig-src=https://www.sgo.es/wp-content/uploads/igloovision360labs4.webp data-srcset=https://www.sgo.es/wp-content/uploads/igloovision360labs4-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/igloovision360labs4-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/igloovision360labs4-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/igloovision360labs4.webp 1920w data-sizes=auto />
data-orig-src=https://www.sgo.es/wp-content/uploads/igloovision_360labs2.webp data-srcset=https://www.sgo.es/wp-content/uploads/igloovision_360labs2-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/igloovision_360labs2-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/igloovision_360labs2-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/igloovision_360labs2.webp 1920w data-sizes=auto />
data-orig-src=https://www.sgo.es/wp-content/uploads/igloovision_360labs3.webp data-srcset=https://www.sgo.es/wp-content/uploads/igloovision_360labs3-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/igloovision_360labs3-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/igloovision_360labs3-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/igloovision_360labs3.webp 1920w data-sizes=auto />
data-orig-src=https://www.sgo.es/wp-content/uploads/igloovision_360labs5.webp data-srcset=https://www.sgo.es/wp-content/uploads/igloovision_360labs5-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/igloovision_360labs5-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/igloovision_360labs5-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/igloovision_360labs5.webp 1920w data-sizes=auto />
Laura Mills explains that there are a number of considerations when creating content for an Igloo - but they make it as easy as possible for anyone wanting to do so. We provide content creators with in-depth guidance and information on how to do this to ensure the content will successfully display in an Igloo. And we're always on hand for any additional advice too. Thankfully our software does a lot of the work for content creators, so it's simply a case of following our content guidelines, then sitting back and watching us do the rest.
Navigating the Post-Production Journey with Mistika VR
In general, 360 Labs' post workflow for projection room displays mirrors the traditional VR pipeline. They work in full equirectangular, ensuring flexibility in composition decisions. However, audio export and output codecs differ. The file sizes can be substantial, so it's important that you leave yourself time for delivery. You want to have a fast and reliable file transfer method and a redundant backup plan to ship a physical drive in case plan A fails.
data-orig-src=https://www.sgo.es/wp-content/uploads/igloovision_360labs6.webp data-srcset=https://www.sgo.es/wp-content/uploads/igloovision_360labs6-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/igloovision_360labs6-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/igloovision_360labs6-1536x864.webp 1536w, https://www.sgo.es
Most recent headlines
20/02/2025
WASHINGTON The 2025 NAB Show, April 5-9, at the Las Vegas Convention Center will mark the debut of the Business of Entertainment track developed with The Ankler...
20/02/2025
TYSONS, Va. Tegna Inc. has announced that news veteran Adrienne Roark has been named chief content officer reporting to CEO Mike Steib, effective March 31....
20/02/2025
BIRMINGHAM, Ala. Roku has further expanded its sports content with a new media rights deal with Bassmaster that will make Roku the streaming hub for Bassmaster ...
20/02/2025
WASHINGTON National Association of Broadcasters (NAB) President and CEO Curtis LeGeyt opened The Media Institute's 2025 Communications Forum series with a s...
20/02/2025
The Belonging Co., a Nashville-based church renowned for its dynamic worship experiences and multimedia-rich conferences, tapped DigitalGlue's creative.spac...
20/02/2025
Mediahuis Radio continues its expansion with the completion of a new production facility in Amsterdam. DHD RX2 and DX2 audio mixers connected to XD3 Cores form ...
20/02/2025
At NAB 2025, Calrec is introducing a suite of new interconnected products and updates aiming to help broadcasters meet a variety of challenges. With increased c...
20/02/2025
Keepit, the world's only independent vendor of cloud backup and recovery solutions designed to protect SaaS data, today announced a remarkable year of growt...
20/02/2025
Expanded SMPTE ST 2110 support strengthens lip-sync and latency measurement solutions
Hitomi Broadcast, the market leader in audio/video alignment and latency ...
20/02/2025
LiveU, a leader in live IP-video and remote production solutions, today announced the successful implementation of its comprehensive IP remote production soluti...
20/02/2025
MainConcept, a leading provider of video and audio codecs, has announced a partnership with cloud playout solutions provider, Veset, to integrate its JPEG XS SD...
20/02/2025
OOONA, a leading provider of professional management and production tools for the media localization industry, announces the launch of On Stage, a free-to-acces...
20/02/2025
18 02 2025 - Media release Feisty Feminist Murder Mystery He Had It Coming Announced
Stars of He Had It Coming, Lydia West, Natasha Liu Bordizzo and Liv Hewso...
20/02/2025
18 02 2025 - Media release Screen Australia and Stan Announce New Comedy-Horror Series Gnomes
Gnomes writers Tegan Higginbotham and Paul Verhoeven, and creato...
20/02/2025
Do I Know You From Somewhere? Shot with URSA Mini Pro 12K
Brie Clayton February 19, 2025
0 Comments
Canadian indie film uses Blackmagic camera to crea...
20/02/2025
Berklee Ensemble for Musicians with Disabilities Is Stronger for Our Differences Associate Professor Adrian Anantawan, who founded Berklee's Music Inclusi...
19/02/2025
For more than a decade, Tyler, The Creator has blazed his own trail, exploring unique aesthetics across music, fashion, and art. Now he's bringing his signa...
19/02/2025
Spotify Singles, our longest-running original recorded music franchise, has officially surpassed 10 billion collective streams worldwide. That's a whole lot...
19/02/2025
Via Satellite recognizes Don Claussen's leadership in driving innovation to ...
19/02/2025
At the 2025 NAB Show, April 6-9 in Las Vegas, Calrec will introduce a suite of new interconnected products and updates aiming to help broadcasters attract more ...
19/02/2025
LONDON and LOS ANGELES ThinkAnalytics will feature its newly launched ThinkMediaAI, a unified artificial intelligence (AI)-powered platform that encompass conte...
19/02/2025
NEW YORK FuboTV Inc.has announced plans to launch of multicultural content bundles that will provide U.S. consumers with international programming available in ...
19/02/2025
STAMFORD, Conn. Charter's Spectrum Business has announced new packages, pricing, improved internet speeds for new business customers and free internet speed...
19/02/2025
A new survey among media HR professionals identifies broadcast operations professionals as among the most sought after jobs in the content development sector....
19/02/2025
Behind the Scenes of The Brutalist: An Oscar-Buzzed Workflow with Signiant Media...
19/02/2025
Berklee Ensemble for Disabled Musicians Is Stronger for Our Differences Associate Professor Adrian Anantawan, who founded Berklee's Music Inclusion Ensemb...
19/02/2025
Metaphysics AI neural performance toolset, which was used on the Tom Hanks and Robin Wright film Here, was recently honoured at the Visual Effects Society Award...
19/02/2025
Responding to the ratings realignment, SES provided a market update ahead of its Full Year 2024 Results which will be published on 26th February
By Matthew Co...
19/02/2025
Ikegami Electronics announces a new addition to its range of broadcast quality television production, control and monitoring equipment. The IPX-100 is an IP gat...
19/02/2025
BCNEXXT, a leading provider of virtualized, cloud-native systems for Linear, VoD, and OTT publishing, today announced
its successful collaboration with Amazon...
19/02/2025
Experience Commerce, a leading full-service digital marketing agency within the Cheil Network, has won the social media mandate for Invecto Technologies Pvt. Lt...
19/02/2025
ThinkAnalytics, the global leader in video content discovery and personalization, today launched ThinkMediaAI, the video industry's first unified AI powered...
19/02/2025
Luxembourg, 18 February 2025 -- SES S.A. has taken note of Moody's Ratings Press Release today with regards to SES and is providing a market update ahead of...
19/02/2025
MAHWAH, N.J. Ikegami Electronics has announced a new addition to its range of broadcast quality television production, control and monitoring equipment for the ...
19/02/2025
NEW YORK Veteran local media executive Joel Davis has been named president and general manager of NBCU Local Philadelphia's NBC10 / WCAU, Telemundo62 / WWSI...
19/02/2025
RALEIGH, N.C. Capitol Broadcasting Company, Inc. (CBC) has announced that longtime local media leader Heather Gray has been named interim general manager of WRA...
19/02/2025
NILES, Ill. Shure Incorporated has announced that it is forming the Wireless Microphone Spectrum Alliance (WMSA), a coalition that will work to ensure access to...
19/02/2025
Lipstick on the Legacy: The Pitfalls of Superficial Media Transformation
The media and entertainment (M&E) industry has been undergoing digital transformation ...
19/02/2025
In 2024, TAG Video Systems dedicated itself to empowering customers to achieve their goals and deliver truly extraordinary media experiences. For 2025, TAG has ...
19/02/2025
Alfalite, the only European manufacturer of LED screens, is proud to announce that its Modularpix Pro VP XR solution is the core technology behind the new Coru ...
19/02/2025
The Ninth Order Completed With URSA Mini Pro 4.6K G2 and Fairlight
Brie Clayton February 18, 2025
0 Comments
Film shown at 20 global film festivals us...
19/02/2025
People Want Ads as Intelligent as their Content
Andy Marken February 18, 2025
0 Comments
In situations like this, carelessness, mistakes they will ha...
19/02/2025
Leadership change at Capitol Broadcasting Company's WRAL-TV/FOX 50
Capitol Broadcasting Company, Inc. (CBC) today announced that longtime local media lea...
19/02/2025
In financial services, AI has traditionally been used primarily for fraud detect...
19/02/2025
Collaboration enables long-term testing and evaluation support for HAPS platform...
19/02/2025
Mercedes-Benz Stadium Overhauls Production Ecosystem With Upgraded Control Rooms...
19/02/2025
Season two of the Sky Exclusive drama series The Last of Us debuts 14 AprilOfficial Teaser Posters ReleasedWednesday 19 February 2025
The seven-episode second ...
19/02/2025
Elevate your networks IQ: ipoques AI-driven DPI technology unveiled ipoque, a Rohde & Schwarz company, showcases its groundbreaking Encrypted Traffic Intellig...
19/02/2025
Kyocera and Rohde & Schwarz join forces to demonstrate OTA characterization of m...
19/02/2025
Back to All News
Taiwanese Rom-Com Series I am Married But!' Wins Hearts w...