
in the wild
Jun 6, 2016
An ATLien in Oakland
Sound check is in 2 hours and 58 minutes. For rapper Big Boi, that's more than enough time to make some noise around the Bay Area. In GoPro Music's first installment of its Off the Record series, Big Boi trades in his mic for the wheel of a Lamborghini.
Big Boi, one-half of the indespensible Outkast and full-time ATLien, takes the Lambo on a little joyride throughout the city with his best friend, DJ Swiff, riding shottie and his manager in tow. From speeding across the Bay Bridge to getting stuck in a small neighborhood in Berkeley, the duo tours the city while also learning how fast a Lamborghini can go.
Even better: this is only the first episode of an entire series that follows artists through their crazy lives outside the studio. Too good to be true? Sorry, Ms. Jackson, this is for real. And it's called Off the Record.
Forget the stage and the spotlight- Off the Record is our answer to going incognito to capture the lives of today's biggest artists without the fluff, costumes, makeup, or auto-tuning.
GoPro's first-person perspective gives you a front row seat to the unscripted lives of the stars you may have only enjoyed from those nosebleed seats in the back so far. And to take it a step further, we're capturing it all off the stage, outside of the studio. Get ready because this series is going to be "cooler than a polar bear's toenails," and Big Boi driving a Lamborghini is only the beginning.
Check GoPro's YouTube channel for future episodes from Off the Record. Also, catch Big Boi all Summer performing live with Phantogram in the supergroup, BIG GRAMS.
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