NASCAR Productions To Build State-of-the-Art 58,000-Sq.-Ft. Facility in Concord, NC The new ST 2110 facility will house seven control rooms, three studios, and 125+ employees By Jason Dachman, Chief Editor
Wednesday, August 10, 2022 - 11:59 am
Print This Story | Subscribe
Story Highlights
In one of the largest broadcast-facility builds by a major sports league in recent memory, NASCAR will start construction of a state-of-the-art facility for its NASCAR Productions group this summer. The 58,000-sq.-ft. facility will be built on the land adjacent to the NASCAR R&D Center in Concord, NC, and will replace its current Uptown Charlotte facility as the primary production hub for NASCAR.
The new NASCAR Productions facility will be located next to the NASCAR Research and Development Center in Concord, NC.
NASCAR has partnered with NEP Group on the new facility, and all production gear will be housed in NEP's centralized-production data center in Dallas with control surfaces located in Concord. Though still in the early stages of development, the facility is slated to open in the fourth quarter of 2023. Besides boosting production-technology firepower, NASCAR believes the new facility will further entice potential broadcast and streaming partners to bid for its next wave of media rights following the end of current deals in 2024.
The business has fundamentally changed since we moved into our current building [in Charlotte] in 2009, when there was more of a focus on original, non-live content, says Brian Herbst, SVP, media and productions, NASCAR. Over the last few years, there has been a significant shift to live events - and remote productions in particular - with our live productions almost tripling. So the physical space needed to serve our business has evolved, and we need a new facility to prepare for our next stage of strategic growth.
NASCAR will conduct a groundbreaking ceremony on Aug. 31, and construction is expected to be completed by summer 2023, at which point NEP and NASCAR will begin the systems-integration process. Live testing is scheduled to begin in October 2023, with plans for the facility to come fully online in time for the Rolex 24 in Daytona in January 2024.
NASCAR Productions To Get a Technological Facelift The new facility will feature seven control rooms and three studios and house approximately 125 NASCAR Productions and MRN (Motor Racing Network) employees, with room to expand operations in the future.
Although NASCAR will continue to have a presence at its current Five Fifty South (formerly known as NASCAR Plaza) location in the Uptown Charlotte area, the Concord facility will be its primary production hub. NASCAR's lease at Five Fifty South is set to expire at the end of 2023, and much of the equipment at the current facility has reached or is about to reach end of life.
The new building in Concord will be a SMPTE ST 2110-based IP facility with plans to move to 1080p HDR in the coming years.
We are moving more towards an IP workflow, so we knew we needed to refresh the equipment to [enable] that, says Steve Stum, VP, operations and technical production, NASCAR Productions. And with our media-rights negotiations coming up soon, we need to be ready for anything that may be coming down the line in terms of streaming, specialty broadcasts, and things like that. This building will give us a lot of flexibility and expansion space to prepare for what's next.
The scope and scale of NASCAR Productions' business has changed dramatically: its live-event slate has more than doubled, from 200 events in 2018 to roughly 550 in 2022. With most events being remote productions, the new facility will serve as a centralized-production hub for further growth.
We have seen a lot of value in remote production over the past five or six years and we think the centralized production model is where [the industry] is headed, says Stum. We also are looking at how we can best utilize equipment. Instead of building out an entire equipment room ourselves, we are looking to be more efficient: rather than having 50 EVSs in here not doing anything for weeks at a time, we can spin them up at [NEP's data center] when we need them and not have to pay for them when we aren't using them.
He says NASCAR is working with NEP on developing a centralized-production model similar to the NEP Andrews Hub in Australia, NEP Production Centre London, and other similar facilities around the globe. Key production equipment housed at NEP's data center in Dallas will include Grass Valley switchers, Calrec audio boards, EVS replay systems, and a mix of several graphics platforms. All physical back-end equipment will be located in Dallas, while control surfaces will be located in Concord.
NASCAR is currently working with AT&T Global Video Services (GVS) to establish 24/7 100-Gbps connectivity between Concord and NEP's Dallas data center, as well as to all NASCAR tracks around the U.S.
This now gives us the flexibility to decide how much [of an onsite presence] we want to have from week to week, says Stum. If we want to have more people onsite for a bigger weekend like the Daytona 500, we're still going to connect to that equipment at the data center, and people can be onsite. Or if it's a weekend when we don't want to send as many resources out to the track and we want to keep people at home, we can make that decision, too.
Creating That Production-Truck Feel' NASCAR Productions' current operations are spread among five floors at the Uptown Charlotte office, but the new Concord broadcast center will allow the entire team to be located on a single floor.
According to Stum, that facility will be laid out similar to a production truck, with each of the three control rooms adjacent to the corresponding audio and EVS-replay rooms. In add
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
NASCAR Productions To Build State-of-the-Art 58,000-Sq.-Ft. Facility in Concord, NC The new ST 2110 facility will house seven control rooms, three studios, and 125+ employees By Jason Dachman, Chief Editor 
