Tubi Releases New Findings On Streaming TV Trends In Its Annual Report, The Stream 2023: Actionable Audience Insights For Brands Tubi Sees 44% Growth in Total Viewing Time, Surpasses 5 Billion Streaming Hours in 2022 and Reaches 64 Million Monthly Active Users DOWNLOAD THE FULL REPORT HERE
SAN FRANCISCO, February 14, 2023 Tubi (www.tubi.tv), Fox Corporation's (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today released findings from The Stream 2023: Actionable Audience Insights for Brands, its annual audience report providing insights that help shape streaming and TV marketing strategies. Tubi's new research highlights the explosive growth in Connected TV (CTV) ad spend, while ad-supported video on demand (AVOD) services lead the streaming pack as consumers look to cut subscription costs in the year ahead.
As subscription costs continue to rise, nearly 1 in 3 streamers plan to reduce spending on streaming services this year, said Mark Rotblat, Chief Revenue Officer, Tubi. With consumers turning to AVOD to complement the select SVOD services they choose to keep, Tubi offers a brand-safe environment for advertisers looking to tap into an incremental, young, diverse, and highly engaged streaming audience.
Tubi's Total Viewing Time (TVT) is up 44% year-over-year (2022 calendar year vs 2021), with more than 5 billion hours streamed in 2022, and the platform audience has grown surpassing 64 million monthly active users. Tubi's audience continues to be young and increasingly diverse, African American and LGBT audiences grew over 50% in 2022, and audience growth exceeded 25% in each major level of household income and the Hispanic demo according to MRI. Additionally, Tubi's core younger demographic remains strong more than 1 in 3 (36%) Tubi streamers are between the ages of 18 and 34. Tubi is proud to offer consumers free access to more than 50,000 titles from 455 content partners as well as a growing curated FAST offering watched by 1 in 5 AVOD streamers in the past 12 months.
The full report can be downloaded here and highlights are below:
Key Industry Trends:
Cord cutting continues and CTV ad spend is on the rise: 3 out of 4 consumers agree that AVODs are a practical alternative to cable and satellite TV. As CTV advertising continues to grow, funding isn't just coming from linear budgets this year significant digital video, social media, OOH, and traditional media dollars shifted to CTV.
SVODs curbing password sharing may increase churn: 35% of streamers access other people's digital video streaming services and 45% of streamers want to stream without having an account. SVODs aim to curb these losses by charging accounts shared across multiple households, which is expected to increase churn.
Effective content and recommendations drive viewer satisfaction: Tubi identified five types of streamers in its research. From recommendation seekers to genre-focused browsers, they all share the same 3 drivers of satisfaction: a good mix of content, effective recommendations, and seamless navigation. When it comes to ease of use, the bar is higher for AVOD 34% of streamers expect ease of use in SVODs while it jumps to 59% for FAST/AVOD.
Viewers prefer light ad loads and standard ad formats: 51% of streamers are satisfied with 6 minutes of ads per hour. While streaming services experiment with new ad formats, Tubi found that standard video ads are currently preferred by streamers over other formats such as split screen, interactive, or QR code ads.
Diverse and unreachable audiences drive AVOD spend: As advertisers evaluate the state of streaming TV, more ad dollars are being dedicated to streaming buys than ever before 4 out of 5 advertisers now regard advertising on streaming television as highly valuable. Growth in monthly active users, the presence of otherwise hard to reach young and multicultural streamers, and the ability to reach hard to find audiences were cited as key drivers for AVOD ad spend.
About the Data: Tubi commissioned survey research with leading industry insights providers. In Q1 2022, Tubi surveyed 3,000+ US pop who stream an hour or more a week with Qualtrics. In Q3 2022, Tubi surveyed 2,000 AVOD and SVOD streamers with Magid and 4,500 general streamers with Marketcast. All of this data was utilized to better understand the streaming landscape of 2022. Tubi also analyzed a number of first-party and third-party data sources, including a combination of MRI and self-reported data.
About Tubi
Tubi, Fox Corporation's ad-supported video-on-demand service, has over 50,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.
Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.
Media Contacts:
For Tubi Comms
Andrea Lamelas
Alamelas@tubi.tv
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
Tubi Releases New Findings On Streaming TV Trends In Its Annual Report, The Stream 2023: Actionable Audience Insights For Brands Tubi Sees 44% Growth in Total Viewing Time, Surpasses 5 Billion Streaming Hours in 2022 and Reaches 64 Million Monthly Active Users DOWNLOAD THE FULL REPORT HERE
