
SAP Builds Digital Platform, Partners with eXXpedition on Cleaner Ocean Commitment By SVG Staff
Friday, February 21, 2020 - 12:34 pm
Print This Story | Subscribe
Story Highlights
As part of SAP's vision for a cleaner ocean, recently announced at the World Economic Forum in Davos, the company is building a digital platform to support experts and advocates. SAP is partnering with eXXpedition and the initiative co-founder, ocean advocate Emily Penn, to support its commitment to a cleaner ocean by 2030. Emily and her team have invited 300 women from all walks of life to sail 38,000 nautical miles in 30 stages. The women have one mission: to explore the science of - and solutions to - ocean plastic and become ambassadors to combat ocean pollution.
SAP and eXXpedition are working together to promote clean oceans.
The need for ocean advocacy is greater than ever before. Research suggests there could be 1 million times more microplastics floating in our oceans than previously thought. But in truth, no one has a precise metric on the volume or impact of plastic polluting the oceans. Emily and team aim to raise greater awareness based on scientific data with the help of SAP.
I'm incredibly excited to join forces with SAP to improve the health of our ocean by bringing together the energy of our eXXpedition community and our scientific research with SAP's innovative technologies, said Penn. Industry has a huge role to play in addressing the challenges our ocean faces. The most pressing problem is how to turn off the tap to plastic pollution, and the next years will be spent doing just that - trying to prevent plastic getting into the ocean in the first place. For us to do that, we need everybody on board and, in particular, we need businesses to come to the table and take a lead, as SAP is doing.
Plague of Plastic
To tackle the problem, businesses need to rapidly shift to single-use alternatives, move toward circular business models, invest in waste infrastructure, and ensure a better consumer experience.
The software giant will share data and insights from the eXXpedition voyages to provide customers, non-governmental organizations (NGOs), governments, and partners with the tools, insights, and solutions needed to eliminate waste, maximize resource productivity, and help raise awareness of the need to create a cleaner ocean for all. One step in that direction is the Plastics Cloud, a pilot program from SAP that was launched last year to help reduce the waste of single-use plastics.
Building on that program, SAP will support Penn and eXXpedition by creating a custom-built digital platform to educate people on actions they can take to reduce plastic waste in their local communities. Enabled by Ariba Network, the Plastics Cloud allows brands to connect with new recycled plastics and alternative supply sources. About 40 percent of plastic produced globally is used in product packaging, but less than one-fifth of this plastic is recycled, creating serious environmental and human health problems.
Around $10 billion worth of packaging flows through Ariba Network annually. Even a small portion of global spend on packaging redirected to pre-certified suppliers of recycled plastics and alternatives can have a tremendous impact on the environment, said Stephen Jamieson, head of Sustainable Business Innovation for SAP in Europe, the Middle East, and Africa.
Paradise Lost
In one of her speeches, Penn recounts how she was hitching a ride from England to Australia on a sailing boat a few years ago when she and the crew were alarmed by thuds on the hull. They found themselves surrounded by countless pieces of plastic a thousand miles from land. That didn't make sense, she says. The closest people to us were in the space station in orbit above us, yet here was evidence of human life and waste in the most remote part of the planet.
That journey sparked her mission to connect scientists and communicators with the ocean. Emily has experienced the challenges firsthand on visits to the Pacific, where islanders are struggling to catch fish because commercial vessels empty their waters and are also struggling to grow food because rising sea levels make land salty. These people are now reliant on packaged food and drink, which comes all wrapped in plastic, she says.
Besides the sight of plastic in the ocean, the worst thing for Emily was the knowledge that burning plastic releases chemicals that lead to cancer and disrupt human hormones.
Why Women
Women are still only 13 percent of the science, technology, engineering, and math (STEM) workforce, but that is not the only reason eXXpedition is taking an all-female crew.
Historically, studies on the effects of chemicals on human health have focused on men simply because they make up the majority of the workforce in areas where occupational hazards have been studied. As a result, research on female-specific diseases has had a low profile. This imbalance is becoming increasingly important as the incidences of non-communicable diseases, such as cancers, are increasing.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...