
Backlight to unveil AI and Automation innovations at the 2025 NAB Show
Brie Clayton March 31, 2025
0 Comments
New features across Backlight's Iconik, Wildmoka, Ftrack, Celtx, and Zype product families enable media teams to drive their businesses forward
Global media technology company Backlight will showcase new advancements in AI-driven automation, media management, and live content production at the 2025 NAB Show , April 6-9 at the Las Vegas Convention Center. Attendees will experience firsthand the company's transformative new tools designed to enhance efficiency, streamline workflows, and elevate storytelling across industries.
Today, every company is a media company, and every team is a media team, said Kathleen Barrett, CEO of Backlight. At NAB 2025, Backlight is introducing innovations across our portfolio that enable all kinds of media teams to simplify their content workflows and maximize engagement and efficiency through automation and AI. From newsrooms using Wildmoka to break stories faster to marketing teams using Iconik to launch global campaigns, our latest innovations are designed to make teams faster and businesses stronger.
Iconic Face Recognition
Iconik Automation Engine: The power of automation at scale With Automation Engine soon to be available in Backlight's Iconik media management solution, users can build powerful, automated workflows without needing API interaction. It allows content creators to automate tasks such as transcriptions, metadata-driven asset movement, and cold storage management, significantly reducing costs and improving efficiency.
Additional Iconik advancements on show at NAB include:
AI-powered facial recognition: Instantly find all clips featuring a specific person, saving time when searching archives. Our facial recognition data stays within the platform, and isn't shared outside of the user's Iconik instance.
New iOS app: Review, approve, and share media from anywhere and directly into Iconik.
DaVinci Resolve integration: Effortlessly move media between Iconik and DaVinci Resolve to keep creative workflows smooth and efficient.
AWS Marketplace availability: Now available for purchase in AWS Marketplace, making it easier for enterprises to integrate Iconik into their cloud workflows and purchase Iconik with AWS credits.
Wildmoka Vertical Editing Capabilities
Wildmoka: Cloud-based channel creation with Channel Studio and AI-based vertical short form creation At NAB, Backlight is introducing Channel Studio, Wildmoka's new cloud-based solution for 24/7 live channel management. Built entirely for the browser, Channel Studio allows digital teams to create and operate always-on channels without the need for expensive control rooms or hardware. From scheduling and ad breaks to monetization with ad templates, everything can be managed with ease.
Backlight will also unveil a comprehensive suite of AI-driven features for Wildmoka, designed to simplify the production of vertical short-form content. These capabilities include speech-to-text on live ingest, live translation, smart verticalization with automated rezoning, and titling and caption animations. These features are all about speed, scale, and ease, using AI as a force multiplier for creating high performing content.
Other new features in Wildmoka include:
Vertical editing capabilities: New tools that make it easy to create dynamic vertical clips and optimize subtitles for vertical video.
LLM-based automated metadata: Use speech-to-text transcription and large language models to automate metadata creation.
SCTE marker insertion: Support for time signals for management of ad insertion.
Backlight Type AI -Powered Transcription and Subtitle Generation
Zype: Elevating Video Distribution and Analytics New features in Zype further expand its end-to-end video management and distribution capabilities, including:
AI-powered automated transcription and subtitles: More efficient metadata creation, faster content clipping and editing, and improved accessibility of video content.
Zype Portals: Create branded microsites for secure video sharing with external audiences at scale from content housed in Zype's library or a media asset management platform like Iconik.
Zype Analytics 3: A next-generation analytics dashboard offering real-time insights into content performance and viewer engagement, enabling video publishers to optimize their content strategy, improve audience engagement, and maximize profitability.
Zype Playout: Expanded live ingestion with SRT and Zixi support, enabling lower latency and more flexible connection options for live and linear distribution.
Always-on content in Zype Apps Creator: Engage app viewers with a 24/7 active stream playing behind the app menu while they browse content, increasing app engagement.
Backlight Celtx in Premiere Pro
Celtx Premier Pro Integration Backlight's Celtx scriptwriting software now integrates with Adobe Premiere Pro, allowing editors to import scripts directly into Premiere, automatically generating scene-based bins and linking assets to script content. This integration streamlines the editing process by enabling quick navigation between the script and media, automated sequence creation, and real-time script syncing, ensuring edits stay aligned with evolving production needs.
Backlight will also showcase the latest features in its Ftrack production management, production tracking, and media review solution.
Live product demos NAB attendees can see live demos of Backlight's media solutions in action at the Backlight booth. Monday's demos will focus on team collaboration,while Tuesday's demos will spotlightworkflow automation and AI for improved efficiency. Signing up for a demo session is the best way to learn about everything that's happening across the Backlight port
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
28/04/2025
Podcasts have become a cornerstone of the Spotify experience, evolving from a ni...
28/04/2025
Each April, runners and walkers of all stripes gather together in Lower Manhattan for the 9/11 Memorial & Museum 5K. This race remembers those killed on Septemb...
28/04/2025
MELBOURNE, Fla., April 28, 2025 - L3Harris Technologies (NYSE: LHX) Chief Financial Officer and Aerojet Rocketdyne President Ken Bedingfield will present at Bar...
28/04/2025
HACKENSACK, NJ LiveU, a global provider of live IP-video contribution, production and distribution solutions, has signed a definitive agreement to acquire Actus...
28/04/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, has signed a definitive agreement to acquire Actus Digital's ...
28/04/2025
Ikegami Electronics (Europe) will promote the latest additions to its range of broadcast-quality television production equipment at Broadcast Innovation Day (BI...
28/04/2025
Intinor is once again set to collaborate with its UK partner Zest Technologies at MPTS 2025 (Olympia, 14-15 May 2025). Following the recent launch of key update...
28/04/2025
CJP Broadcast, the UK-based systems integrator specialising in virtual production and broadcast studio design, installation, commissioning and support, will ret...
28/04/2025
The media landscape in the Middle East continues to see a rise in OTT platforms, regional content creation, and expanding viewer expectations, which means the d...
28/04/2025
Clear-Com has announced the appointment of StreamPort Media as its authorized distributor in the Middle East. This partnership will expand access to Clear-Com&...
28/04/2025
nxtedition will showcase its unified production platform at CABSAT 2025, featuring advanced AI automation, open-source integrations and a seamless approach to l...
28/04/2025
nxtedition will demonstrate its story-first production platform at MPTS 2025, highlighting integrated AI Agents, open-source language models, and frictionless c...
28/04/2025
Keepit has teamed with Ingram Micro, a leading business-to-business platform company for the global technology ecosystem, to expand access to Keepit's vendo...
28/04/2025
Ross Video, a global leader in video production technology, is participating in CABSAT 2025, taking place at the Dubai World Trade Center.
CABSAT is the leadi...
28/04/2025
Disguise, the leading platform and solutions provider driving the next generation of visual experiences, has appointed Jake Stone as its Senior Vice President o...
28/04/2025
Lightware, a global leader in connectivity and signal management solutions, is set to return to InfoComm 2025 with a dynamic showcase of industry-first innovati...
28/04/2025
arkona technologies GmbH, provider of cutting-edge IP core infrastructure solutions has announced that its EASY-IP platform is the recipient of Future's Bes...
28/04/2025
TMT Insights wrapped up an award-winning NAB 2025 with two of its high-profile customer engagements recognized with Project of the Year Awards: Content Acquisit...
28/04/2025
Fix Format Issues & Enhance Videos 80% Faster with VideoProc AI - Major Update
Brie Clayton April 25, 2025
0 Comments
VideoProc Converter AI just got ...
28/04/2025
New in Premiere Pro and After Effects at NAB 2025 - Larry Jordan with Kylee Pe a...
28/04/2025
The Text Selector Expression is arguably the most elusive Adobe After Effects Fe...
28/04/2025
Master your music for free with a new desktop app from Brainworx
Brie Clayton April 27, 2025
0 Comments
bx_mastering studio promises free streaming-re...
28/04/2025
LiveU Inks Deal to Acquire Actus Digital, Boost Video Monitoring and Analytics C...
28/04/2025
Small Van, Big Story: Changing the Game in Sports Broadcasting with Obvious C By SVG Staff
Monday, April 28, 2025 - 10:51 am
Print This Story | Subscribe ...
28/04/2025
SVG Sit-Down: ESPN's Chris Calcinari on New Flagship Mobile Unit, Cloud and ...
28/04/2025
A Swiss Soccer Summer: Previewing UEFA Women's Euros 2025 with BBC Sport and...
28/04/2025
Monday 28 April 2025
New research from Sky Sports, released today, shows that w...
28/04/2025
Monday 28 April 2025
To view this content, please enable our use of cookies. To...
28/04/2025
After 20 Legendary Seasons Sky is Hanging Up The Boots of its BAFTA-winning Sports Show. Production of farewell series tees off this summerMonday 28 April 2025
...
28/04/2025
Back to All News
Netflix Celebrates the Creative Tapestry of APAC Films at Tokyo Showcase
Entertainment
28 April 2025
GlobalJapanSouth KoreaIndiaThailandInd...
28/04/2025
Back to All News
Get Ready for Netflix Tudum 2025: The Live Event! Watch the Tr...
28/04/2025
As enterprises increasingly adopt AI, securing AI factories - where complex, agentic workflows are executed - has never been more critical.
NVIDIA is bringing ...
28/04/2025
Agentic AI is redefining the cybersecurity landscape - introducing new opportunities that demand rethinking how to secure AI while offering the keys to addressi...
28/04/2025
Oracle has stood up and optimized its first wave of liquid-cooled NVIDIA GB200 N...
27/04/2025
It's with deep regret that we share the passing of our dear friend Bruce Logan, ASC.
Bruce was not just a collaborator-he was family. He worked with us at ...
27/04/2025
Back to All News
KAULITZ & KAULITZ - Launch date and first look for season 2
Entertainment
27 April 2025
GlobalGermany
Link copied to clipboard
KAULITZ & ...
27/04/2025
Back to All News
Senna Wins Best Series Creator Category At The 2025 PLATINO Awards
Entertainment
27 April 2025
GlobalBrazil
Link copied to clipboard
This...
27/04/2025
Back to All News
Masterclass With Creative Team Behind Adolescence Takes Filmma...
26/04/2025
NEW YORK Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads....
26/04/2025
WEST PALM BEACH, Fla. Sinclair has appointed Vincent J. Sollecito vice president and general manager of WPEC, serving the West Palm Beach, Florida market....
26/04/2025
NEW YORK and DENVER AD-ID and Comcast Technology Solutions (CTS) have announced that they are working together to promote the adoption of industry standards in ...
26/04/2025
Cobalt Scores a Trifecta of Awards at NAB 2025
Brie Clayton April 25, 2025
0 Comments
Company adds another Best of Show and two Product of the Year tr...
26/04/2025
FilmLight Colour Awards welcomes 2025 entries
Brie Clayton April 25, 2025
0 Comments
Entries open from 1 May 31 July to colourists on any grading pl...
26/04/2025
Blackmagic's Latest Products - Larry Jordan Guest Spots with Dan May at NAB ...
25/04/2025
Emily Watson, Isaiah Saxon, Helena Zengel, and Finn Wolfhard at The Legend of Ochi premiere (photo by Soul Brother/Shutterstock for Sundance Film Festival)...
25/04/2025
Using its CORVUS portfolio, L3Harris created a highly adaptable battle network t...
25/04/2025
Agile Content joins forces with Tiscali to introduce a new platform in Italy, of...
25/04/2025
The company positions Agile TV as the commercial brand focused on delivering TVaaS solutions for operators and media.
The chosen tagline TVaaS your way enca...
25/04/2025
A Fully Managed Solution That Maximizes Revenue for North American Operators Whi...