Digital Nirvana CEO to Speak at SMPTE 0 Annual Technical Conference & Exhibition

Session will focus on the importance of live stream monitoring Newark, CA, October 16, 2013 - At the Society of Motion Picture & Television Engineers' (SMPTE) 2013 Annual Technical Conference & Exhibition, Hiren Hindocha, Digital Nirvana's CEO, will give a presentation on the importance of live stream monitoring. The conference takes place October 22-24 in Hollywood, California.

Mr. Hindocha is one of the speakers in the session titled, Evolving Technology for Broadcast Facilities - Part 2, which takes place on October 23rd from 11-12:30. Mr. Hindocha's lecture will focus on why live stream media monitoring is essential for today's broadcasters and the ways it can be monitored.

As live streaming continues to grow in popularity, reliable live stream monitoring becomes more and more crucial. In the phases of the live stream workflow, many things can go wrong and compromise the user experience, yet broadcasters may not even be aware of workflow failure unless they're monitoring and recording their live stream programming.

The benefits of live stream monitoring go far beyond quality control and analysis. Live stream monitoring, logging and recording also helps with compliance and ad run verification. New FCC web captioning mandates make it necessary for broadcasters to monitor and record their live streams to prove compliance. Additionally, online advertisers now demand proof that their ad campaigns ran as scheduled. The easiest way to prove ad runs is to monitor and record the live stream.

While networks are equipped with the necessary tools to monitor traditional broadcasts, they're lacking the same for streamed media. Currently, when broadcasters do monitor streamed content, they do so with a labor-intensive, manual approach. The solution lies in a cloud-based, automated, scalable system that can reliably monitor the live streamed programming of broadcasters. Mr. Hindocha's SMPTE 2013 presentation will delve deeper into these points and highlight the key advantages and methods of performing live stream monitoring today.

SMPTE 2013 is the premier annual event for motion imaging and media technology, production, operations and the allied arts and sciences. The three-day conference brings together decision makers from motion picture studios, broadcast and distribution networks, production and post-production community, software companies, systems integrators and others leading the evolving motion imaging industry. To find out more about the conference, visit www.smpte2013.org.

About Digital Nirvana

Since 1996, Digital Nirvana has been empowering customers with innovative knowledge management technologies. By combining media and digital technology expertise, Digital Nirvana makes it possible for organizations to streamline operations and gain competitive advantage with advanced product and service offerings. The company's portfolio includes the industry-leading Monitor IQ broadcast monitoring system, AnyStream IQ live stream monitoring solution, MediaPro content repurposing system, and repeat audio detection systems (RADS) for song tracking and ad tracking. A comprehensive service portfolio includes media monitoring and analysis, market intelligence and analytics, learning management services, and professional services. Digital Nirvana is headquartered in Newark, California with offices in Hyderabad and Coimbatore, India. For more information visit http://www.digital-nirvana.com.

For more information, contact:

Robin Hoffman

Pipeline Communications

277 Valley Way

Montclair, NJ 07042

Cell: (917) 763-8069

robinhoffman@pipecomm.com

www.pipecomm.com

Hiren Hindocha

Digital Nirvana

39899 Balentine Drive, Suite 200

Newark, CA 94560

510-226-9000

hiren@digital-nirvana.com

www.digital-nirvana.com

Editor's Note: High-resolution product photography is available upon request.

LINK:	http://www.digital-nirvana.com/newsevents/press-releases/2013/10/16/di...
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