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ALEXA is the industry's gold standard and has been used on many groundbreaking feature films, TV series, and commercials. Launched shortly after the dawn of the digital era in the summer of 2010, the ALEXA won filmmakers' hearts due to its film-like look and functionality. It looked and felt like an ARRI film camera: solid, rugged, ready to endure life on location. It was easy to use. The menu and buttons seemed like old friends, not much different from an ARRICAM. Most important of all, the images had a film-like look. The dynamic range, the range of exposure, was similar. Highlights and shadow areas could be exposed in familiar ways, using a light meter instead of a waveform monitor if you liked. It did not look like video, recalls Jon Fauer, commercial DP and Publisher of Film and Digital Times.
With a highly upgradeable system architecture, the ALEXA has evolved through software updates and hardware upgrades to keep pace with the industrys rapidly changing needs. Since the camera's original launch and in close collaboration with filmmakers, ARRI has continued to release new models and many software updates in order to best suit a wide variety of applications. 2015 brought the compact ALEXA Mini which found instant, widespread popularity and the ALEXA
Since 2010, a variety of ALEXA camera models have been introduced, including the new ALEXA LF and ALEXA Mini LF and ARRI Rental's exclusive ALEXA 65
The ALEXA 65 features a sensor three times the size of Super 35. The most recent additions to the ALEXA family are the large-format cameras ALEXA LF and Mini LF, both with sensors slightly larger than VistaVision or full-frame 35 mm. Robert Richardson ASC was the first cinematographer to use ALEXA officially in 2010 on feature film Hugo. Still enthusiastic about the camera system ten years later, Richardson chose the ALEXA 65 and ALEXA Mini LF to capture his latest project Venom 2. Cinematographer Roger Deakins CBE, ASC, BSC shot the 2011 film In Time on ALEXA. A decade later, Deakins is still relying on the ALEXA camera system and elected to use the ALEXA Mini LF for his work on 1917.
The ARRI ALEXA has itself been recognized with a Scientific and Engineering Award from the Academy of Motion Pictures Arts and Sciences and an Engineering Emmy from the Television Academy
More importantly, it has helped innumerable filmmakers create award-winning work. Eight of the nine Achievement in Cinematography Oscars presented since the camera's launch have gone to ALEXA-shot productions. So have six of the nine Best VFX Oscar winners and six of the nine Best Picture Oscar winners (the other three were shot with ARRI film cameras). Notable Oscar-winning films captured with ALEXA include Hugo in 2011, Life of Pi in 2012, Gravity in 2013, Birdman in 2014, The Revenant and Spotlight in 2015, Moonlight in 2016, The Shape of Water and Blade Runner 2049 in 2017, Green Book and Roma in 2018, and Parasite and 1917 in 2019.
ARRI thanks the filmmakers behind these movies for choosing ALEXA, as well as the many others for whom ALEXA has been a touchstone of their careers. On the system's 10th birthday, we hope that they are all still in love!
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About ARRI:
Inspiring images. Since 1917. ARRI is a global company within the motion picture media industry, employing around 1,400 staff worldwide. Named after its founders August Arnold and Robert Richter, ARRI was established in Munich, Germany, where the headquarters is stil located today. Other subsidiaries are in Europe, North and South America, Asia, and Australia. The ARRI Group consists of the business units Camera Systems, Lighting, Media, and Rental, all dedicated to connecting art and future technologies for moving images. ARRI is a leading designer and manufacturer of camera and lighting systems for the film and broadcast industry, with a worldwide distribution and service network. It is also an integrated media service provider in the fields of film post and coproduction, international sales, as wel as equipment rental, and supplying camera, lighting, and grip packages to professional productions. The Academy of Motion Picture Arts and Sciences has recognized ARRI's engineers and their contributions to the industry with 19 Scientific and Technical Awards.
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