Hiren Hindocha in conversation with TM Broadcast International about AI and Big Data for M&E organizations
Author:TM Broadcast International Answers supplied by Hiren Hindocha, CEO, Digital Nirvana
What does Big Data bring to this sector?
When we talk about big data in broadcast, we're talking about the hundreds of terabytes or even petabytes of data that a system gathers during direct interaction with end users. Typically that happens when broadcasters make their content available through VOD or streaming options. Broadcasters can analyze this big data to understand customers' preferences, which in turn helps them serve better content to viewers and serve the right demographic to advertisers.
Besides the massive amounts of data exchanged between broadcasters and end users, big data also refers to the many content feeds most broadcasters ingest continuously and simultaneously. For example, the volume of incoming video feeds for a news organization is huge -several hundred gigabytes to terabytes on a daily basis.If broadcasters can make sense of that big data, they can use it to help make content.
What are the possibilities of Artificial Intelligence in the broadcast industry?
Applying artificial intelligence across audio and video opens a world of possibilities for the broadcast industry. For example, speech-to-text technology has reached a point where it is better than humans at understanding specific domains. A well-trained speech-to-text engine can provide a very accurate transcript and captions of incoming content. At the same time, other well-trained engines can extract facial recognition, perform on-screen text detection, detect objects in the background, and more.
In the case of multiple and continuous incoming video feeds, artificial intelligence can help describe what is in the feed and make it very easy for editors to find what they're looking for. AI capabilities can also generate metadata that makes the content easily searchable and retrievable, leading to easier content creation and better content publishing decisions.
How can all these technologies enrich the content consumer experience?
Once content providers become more familiar with user preferences,they can bubble up content within their archive that is better-suited to those preferences. They can also use AI to quickly access data that will inform their content feeds, such as in social media channels. Take World Cup soccer, for example. Rightsholder Fox Sports could use AI technology to identify moments in the game that are worthy of viewing, and within a few minutes of the game ending, they can put up those highlights on YouTube. Before AI, this process would have taken a human many hours.
And of course, the more consumers watch content that is in tune with their preferences (action, drama, certain news topics), then the better the system gets at predicting and serving similar content. That's an example of tailoring the content for a better consumer experience.
How should traditional broadcasting adapt to these technologies to get the most out of them?
Broadcasters need a website or platform where users can search, find, and consume content. The smaller the chunks broadcasters produce, the greater the consumption,which means they need to be able to capture all of that consumer information and make it useful. (See examples mentioned before.) To be able to do that at scale, broadcasters have to adopt technologies that can process the information faster and better than employing an army of people.
From what perspective does Digital Nirvana approach the use of technology associated with Big Data?
We don't do anything with big data at this point.
From what perspective does Digital Nirvana approach the possibilities of Artificial Intelligence?
Digital Nirvana believes AI has great potential to accelerate media workflows and make life easier for our clients. To realize that potential, we're always looking for new and better ways to help our clients use artificial intelligence tools like speech to text and facial or object recognition to describe what is in their audio and video.
Digital Nirvana is doing a lot of work on training speech-to-text engines to automatically recognize who is speaking and what they are saying - such as distinguishing one media personality from another and identifying different topics.
How does Digital Nirvana intend to take advantage of the confluence of both technologies?
Our focus right now is to leverage AI technologies in the audio, video, and natural language processing sectors. Natural language processing is the ability to understand what is being said in the content. Not only can we provide a verbatim transcript of what is being said, but then we use natural language processing to figure out who is doing the talking and what the topic and context are.For example, our Trance application uses multiple technologies, including automatic speech to text and an automated translation engine. Our goal is to make sure those engines keep getting better and better.
It has not yet become main stream technology, but there are already many developments and pilot projects. Which ones would you highlight as the most challenging and interesting?
One pilot project we've been working on with a major U.S. broadcaster is automatic segmentation and summarization of incoming news feeds. Suppose the programming in the feed lasts 60-90 minutes and contains multiple segments on different topics. Today in production, we are generating real-time text of that content, but in the future,we'll automatically be able to figure out which people and places are being discussed in that feed, then provide a headline and summary of each of the segments.We'll also be able to detect changes in topics and categorize accordingly. This is not an easy thing to do.
A similar use cas
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
Hiren Hindocha in conversation with TM Broadcast International about AI and Big Data for M&E organizations 
