London, 25 January 2018 - Bitmovin, a world leader in online video technology, has appo

Bitmovin appoints Platform as global communications agency 25th January 2018

London, 25 January 2018 - Bitmovin, a world leader in online video technology, has appointed media and entertainment specialist Platform Communications as its global agency. Bitmovin provides software that enables TV streaming providers and media publishers to deliver high-quality video over the internet with a minimum of bandwidth. Customers include the New York Times, Sling TV, Periscope by Twitter, fuboTV and Red Bull Media House. Bitmovin's founders helped to pioneer the MPEG-DASH video standard that's used by Netflix and YouTube amongst many others. Platform Communications will deliver a campaign including content creation, media relations, event support and analyst/influencer relations. The programme will cover the US, EMEA, Latin America and Asia-Pacific. The appointment follows a competitive pitch process. The team will be led by Director David Lawrence. Stefan Lederer, CEO and Co-Founder at Bitmovin said: We were looking for a communications partner that can help us take the company to the next level. The Platform team really stood out amongst the competition because of their specialist knowledge, passion for the industry and track record of success. Their proposal showed original ideas combined with true understanding of our global audiences. Gay Bell, Chief Executive of Platform Communications said: Online video is changing the face of entertainment, opening the market up to new providers and giving consumers the ability to access the content they want wherever they are. Bitmovin has already shaken up the market with the strength of its innovation, we're thrilled to be working with them to share some amazing stories about the future of video delivery. About Bitmovin Bitmovin is a leading provider of video infrastructure for online media companies around the world. The company has been at the forefront of all major developments in online video from building the world's first commercial adaptive streaming player to deploying first software-defined encoding service that runs on any cloud provider or in a data centre. Bitmovin works with media companies across the globe to build innovative video products. To find out more, please visit www.bitmovin.com. About Platform Communications Platform is the media and entertainment technology communications expert. We design and execute global communications programmes, using a blend of industry expertise and audience insight to engage consumer, trade and business audiences. As award-winning specialists, we use our deep understanding of the cross over between media, entertainment and technology to fuel strategic consultancy, message building and thought leadership activities across a range of communication channels. Our knowledge is the result of 25 years' working as communications professionals and content creators in TV, music, games, consumer electronics and mobile entertainment. www.platformcomms.com

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