
Breaking into sports broadcasting: MAMA Youth alumni Rio Clarke, from footballer to producer By Heather McLean, Editor
Monday, January 28, 2019 - 16:48
Print This Story
Rio Clarke is at the beginning of an exciting new career in sports broadcasting, yet the story of how he started on this path is not a typical one.
Rio Clarke hard at work at Buzz 16 Productions
From a council estate in South East London, Clarke left secondary school ready to embark on a promising football career. When that failed to take off, following some adventures on the job market, Clarke managed to beat stiff competition to gain a placed on the MAMA Youth Project, a charity that has spent the last 11 years training young people of all creeds and colours from under-represented backgrounds so that they can succeed in the media industry. Clarke is now on a six month contract working towards becoming a junior assistant producer at football production company, Buzz 16 Productions.
Letting go of the dream
While being a professional footballer is a common fantasy for many young people, Clarke was talented enough to have a genuine shot at making it. He left school and at the age of 17 went to play at Wycombe Wanderers Football Club in its youth scheme, while also studying for a BTech in sport. However, when the job of his dreams failed to materialise, he had to work out what to do with himself.
Growing up on a council estate, one major factor why I never thought of a career in TV is that no one mentions it. You just don't know you can work in TV. The choices are, like, play football, or sell drugs, or go to prison; and sometimes that does happen.
Faced with no professional contract, and having never considered any other career, Clarke struggled to work out his next move. He says: After [I didn't get a professional contract] my confidence was lower and I was trying to think of what else I could possibly do. I tried another club but I wasn't enjoying playing as much as before, which was affecting my performances. So I decided to take a step back from football in summer 2017.
This was not an easy decision; Clarke was the council estate kid about to make it into the big time, and the hopes of friends and family were focused on the story of his success. It was a hard choice to make, he explains. My family and friends didn't agree with me, which was tough because I felt I had not only let myself down, but them down too.
Rio Clarke working on a shoot at Buzz 16 Productions with Liverpool FC player, Sadio Mane
Unable to find a new direction, Clarke took on a series of unskilled jobs, including Christmas tree seller. He comments: I was there in the freezing cold and rain, getting up at 4am, and it felt like it was for no reason. In football you might be up early and playing in all weather, but there's a purpose to it.
Finding a new path
Finally, in January 2018 Clarke's mum managed to persuade him to seek the advice of a career counsellor. While the first appointment was disappointing, the next at The Point in Woolwich, South East London, started him on a brand new career path.
He says: While I'd been working at these other jobs, I'd been making music, which had made me think a career in music, perhaps a music engineering apprenticeship, would be good. The man at The Point looked for nearly an hour trying to find something for me, but all the music engineering courses didn't start till the September, or January 2019. Then he searched in his junk mail, and found the application letter from Mama Youth Project. There was a couple of days left until the deadline, so, because it was sound-related, I went for it.
He beat a lot of competition and got a first interview, then was invited back to the group-stage interviews. At the end of February 2018 he got a call from MAMA Youth Project founder and chief executive, Bob Clarke, telling him he had won a place on the intensive 14 week-long training programme at MAMA Youth, making Sky 1 commissioned programme What's Up TV.
Commenting, the successful applicant, Clarke, says: Even though I had no idea what I was getting into, that felt amazing. Someone was going to give me an opportunity so I had to take it.
During the MAMA Youth Project training, Rio Clarke learned the ins and pouts of sound engineering. He is pictured here with one of the biggest music producers in the UK, Steel Banglez
He was taken on as one of two sound operators on the project, starting in mid-March, commuting from his family home in Greenwich each day. On the course, he says: I learnt the technical side of things to become a sound engineer. But on a personal level, I got to meet people from all over the country and to travel to places like Cheshire as part of the project and my work. I was only exposed to London life, but I realised that all different characters, all different people, have their own background, their own story; everyone's different.
Eggs in baskets
After he successfully completed the MAMA Youth Project, he had got a credit for helping make the What's Up TV series. The next step was a six week paid work placement, which he carried out at MBS Lighting at Pinewood Studios. Again, this was something I'd never done before, so I wasn't 100% sure it was something I wanted to do, but it was a great opportunity. It was good but I found it too industrial-based. Going back to my football days, I felt that if I could walk away from something I loved like that, I didn't want to commit to a career I didn't love. I'm an all my eggs in one basket mentality person; you have to believe in what you want to do.
During the last two weeks of his placement, Clarke began talking with someone from Sky Sports he had met while on the MAMA Youth Project, who knew about Clarke's football interest. He had spotted an advert on
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...