From new kid on the block to top industry player: Elation Europe marks a decade of lighting achievement posted: 11/11/2020
Elation Professional B.V., better known as Elation Europe, has come a long way since opening its European headquarter office in Kerkrade, The Netherlands, in 2010. The once fledgling newcomer to the European lighting market has grown to become one of the most influential brands on the market, a decade of development in Europe that can only be described as a genuine success story.
How did the company go from a little known brand in 2010 to one of the top players in the European entertainment lighting market just ten years later? Part of the answer lies in a passion that has driven Elation's European office since day one.
It's really incredible to think how much has changed in these 10 years, comments Frederik Afif, International Sales Manager for Elation Europe and one of a handful of employees who helped to start up Elation Europe in 2010. We started in a small office with just two sales people and some back-office support, a coffee machine and not much more! I was on the phone constantly, driving to customers all over Europe in a small van, doing demos every day and introducing the Elation brand. We literally called every phone number we could find from production companies, distribution firms, rental companies, anyone who would listen. We worked from early morning until late in the evening driven by a real passion for what we were doing. It was challenging but we were laying the groundwork for relationships that I still have today.
It's a passion that still permeates the company.
Going the extra mile, in the office, on the road, on the plane, always giving a little bit more. That has been one of our keys to success, Afif says. It's a passion you feel when you walk through our offices and still today people who visit us often remark about it.
Leading the European office is Sales & Marketing Manager Marc Librecht, a lifelong lighting industry pro who came onboard in 2011. From day one, we've made an effort to create a leading brand by offering value and taking care of customers, he said. We've always been about people, about how we can make a better solution together or solve a problem for a client. That's what drives us.
Librecht says that caring attitude starts with the Elation European team. The fact that we've kept our core team together over the years says a lot about who we are. We're a team that genuinely cares about each other and supports and relies on one another. That's a big reason behind our success.
Another employee who has been with the company since its earliest days in Europe is head of R&D and QA Roger Hamers. My goal from the beginning was to produce really top quality, high end products that would fit into the professional market here in Europe, he states. The challenge was to have the right products for the European market. There was a lot of competition in that area of the market at the time but we were confident we could break into that with quality products that had more features while keeping the size down. We put a lot of energy into it so that we could compete here and I think we've reached our goal.
In 2010, Elation had been enjoying success in the US but the Elation brand was new in Europe and finding success there took a different approach. The European market is a different market than the U.S., says Afif, and we knew we would have to create new products to satisfy our clientele. In the U.S. it was often about bigger and brighter but we had a different requirement, more compact fixtures with a lighter weight.
A big change came in 2011 when Elation began to cooperate with Netherlands-based Philips Lighting to develop the now industry-standard Platinum lamp. We were the first company to use their Platinum lamps and it allowed us to produce more compact units but still with a lot of output, states Hamers, who says that the smaller lamp size and the bright, homogenized beam it created opened up a lot of possibilities. We were actually the first to come out with a dedicated Beam fixture using the MSD Platinum 5R lamp, the Platinum Beam 5R . It is the original Beam fixture and soon after other companies followed our lead. A successful range of products using Platinum lamps followed like the Platinum FLX. We also worked closely with Philips to lengthen the lamp life by creating more sophisticated cooling systems, systems that we've patented. In the end, we got some excellent products out of it and we're still enjoying the fruits of that cooperation today.
Elation has showed its innovative nature often over the years and Elation's European office has been key in the development. In 2011, the company was one of the first in Europe to launch an LED moving head panel and there have been many other milestones like premixed color, quad-color, six-color and Chip on Board (COB) LED technology.
Innovation and hard work helped fuel consistent development in Elation Europe's early years but growth also came in greater leaps like when Elation launched the Proteus line of IP65 luminaires in 2017, helping to raise the company in Europe to new levels. The Proteus line opened a lot of doors for us into the top end of the market, Librecht states of the IP-rated range of luminaires that has become synonymous with weatherproof lighting. And the development continues, adds head of R&D Hamers, who notes that Elation started with 30W LED engines just a few years ago and now launches products with LED engines over 900W. The focus on cutting-edge technology has led to a string of industry accolades for innovation with Elation's Proteus , Artiste and Fuze lines all multiple award winners.
Today, Elation offers what is arguably stage lighting's most comple
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
From new kid on the block to top industry player: Elation Europe marks a decade of lighting achievement posted: 11/11/2020 
