AAM Announces Software Deal with Mexicos Cinemex

All screens will employ AAM's world-class and newly enhanced Screenwriter Theatre Management System to manage content, playlist, scheduling and reports, and the enterprise Producer software will be used to manage the entire Cinemex chain with circuit-wide schedule management, centralized advertising and pre-show creation, and dynamic playlist updating.

For monitoring and maintenance of all screens, Cinemex will use AAM's Lifeguard suite to monitor equipment 24/7, and provide notifications of any exceptions which need to be resolved. AAM's Auditor will manage all aspects of Cinemex's VPF deployment, managing and tracking all equipment deployed in the field, gathering data and reconciling to booking reports.

To deliver advertising across the Cinemex network, the circuit will use Courier - the content delivery system designed to deliver centrally stored content to sites over existing network connections, providing complete control and visibility over all pre-show content.

Andrei Savtchenko, Head of Information Technology at Cinemex said Managing a digital rollout across a circuit of 2,000 screens can be a logistical challenge, but with AAM's integrated software that has been repeatedly proven in the field, we know that all the details and commitments for running a digital cinema chain will be taken care of by software built by digital cinema experts.

Howard Kiedaisch, Chief Executive Officer of AAM, commented Deploying our suite of software products across a chain as large and respected as Cinemex is a really exciting opportunity for AAM. We've used all of our experience over the past years in digital cinema to build solutions to best serve the needs of exhibitors like Cinemex who are poised for tremendous growth over the coming years and we're thrilled to be working with them. The digital cinema opportunity in Latin America at the moment is very exciting, and we look forward to working with other exhibitors in the region, large and small, to support and facilitate their digital rollouts

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