LOGAN and Ignition Set Out to Destroy the X-Men

LOGAN plays its part in the future extermination of comic book and big-screen favorites the X-Men with a spot for Trask Industries - the fictional behemoth charged with developing superhero-slaughtering robots.

The spot, part of a mammoth 20th Century Fox marketing effort for the forthcoming X-Men: Days of Future Past, is delivered with the same gravity as a promotion for a real-life medical or security company. Images of home, family, and white-coated lab workers juxtapose with the menacing eyes of a killer robot, underscoring Trask's mission of annihilation and protection in this expansive fictional world.

Credits:

Client: 20th Century Fox

Title: X-Men: Days of Future Past Trailer

Air date: July 30, 2013

Agency: Ignition Creative, LA

Executive Creative Director: Chris Eyerman

Producer: Angie Daily

Art Director: Nick Boes

Sr. Copywriter: Spencer Donald

Production Company: Logan & Sons

Director: Ben Conrad

Producer: Michael Angelos

Art Director(s): Travis Gold, Joey Martinez

DoP: Florian Stadler

Assistant(s): Scott Garrison, Mike Bosman

Production Designer: Matthew Holt

Production Supervisor: Nathan Stobner

Production Coordinator: Joe Davison

Post-Production: LOGAN

Producer: Albert Mason

Post-Production Coordinator(s): Kevin Miller, Kaori Watanabe

Designer: Kenneth Robin

Concept Design: Pete Pace

VFX Supervisor: Julien Brami

Animator: Greg Doyle

Compositor: David Sliviak

Flame Artist: Carl Edwards

Editor: Volkert Besseling

Assistant Editor: James Connelly

IO Coordinator: Devon Cherry

Composer: Mark Mallman

VO: Michelle Herrin

About LOGAN:

LOGAN http://www.logan.tv is an award-winning New York and Los Angeles-based creative studio and production company specializing in groundbreaking content creation. Their team of producers, directors, creative directors, VFX artists, and animators excel at problem solving and helping clients bring their vision to life. Concepting, ideation, design, live-action production, 2D and 3D animation, VFX, editorial, and nishing take place under one roof, making work ow a truly seamless experience.

Logan & Sons http://www.loganandsons.com acts as the live-action division of LOGAN and represents a broad spectrum of directorial talent.

Known for its iconic work for top brands, LOGAN helped create many memorable cultural moments, including commercial campaigns like the Apple's iPod Silhouettes, viral hits like the Gymkana lms (over 165 million views), opening titles and sequences for lms like Zombieland, The Avengers, Premium Rush, and Gangster Squad, content and marketing campaigns for hit video games like Elder Scrolls: Skyrim, Call of Duty, Borderlands, Resistance, Metal Gear Solid, and many others.

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LINK:	http://news.creativecow.net/story/872261...
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