
Avid Redefines Digital-First News Production at NAB Show 2025
Brie Clayton March 26, 2025
0 Comments
Avid and Wolftech Debuting Seamless, Digital-First Newsroom Integration and AI-Driven Workflows to Accelerate Storytelling
Avid will showcase its most advanced news production solutions, designed to accelerate digital-first, story-driven journalism and broaden audience reach, at NAB Show 2025 in Las Vegas April 5-9 . Avid will demonstrate how its solutions enable news teams to maximize creativity, deliver more stories across more platforms and leverage secure, cloud-native collaboration. Visitors to the Avid booth will see the latest AI-powered newsroom workflows accessible from anywhere, streamlined multi-platform distribution, and the public debut of Avid's integration with Wolftech following its recent acquisition.
News organizations today face mounting pressure to meet evolving viewer behavior patterns as consumers engage with content across an array of devices and platforms. At the same time, new revenue models have come into play with many consumers moving from traditional newspaper, cable, and broadcast outlets to social media, digital subscriptions and Free Ad-supported Streaming TV (FAST) services.
Wellford Dillard, CEO at Avid
As news organizations navigate the shift to digital-first storytelling, they need solutions that empower creativity and cooperation, efficient resource management, and quicker content delivery, said Wellford Dillard, CEO at Avid. At NAB Show 2025, Avid will demonstrate how our latest innovations move the world and give news teams enhanced workflows for creating, distributing, and monetizing news content, more quickly and cost-effectively; winning viewers across multiple touchpoints.
Avid and Wolftech: The Future of Newsroom Collaboration NAB Show 2025 marks the first public demonstration of Avid-Wolftech integration, combining Avid's MediaCentral platform with the Wolftech News cloud platform - a milestone in newsroom innovation and efficiency. Avid's end-to-end media solutions, combined with Wolftech's digital-first, story-centric planning and publishing capabilities allow news teams to more easily manage the entire news lifecycle from story creation to multiplatform distribution.
Together, the Avid and Wolftech news solutions optimize resource management within a single, intuitive interface, ensuring that the right people, footage, and assets are allocated efficiently through intelligent automation. The integrated solutions empower newsrooms to focus on creating and delivering better, more compelling content in real-time to drive viewer engagement and audience reach.
The integration of Wolftech News with Avid's solutions unlocks unprecedented efficiency and collaboration for news teams, said Arne Berven, CEO of Wolftech and SVP, Avid Broadcast Strategy. By streamlining workflows from planning to publication, journalists can focus on what matters most - creating and delivering impactful stories that captivate audiences, at the speed they demand today.
New Solutions and Live News Demonstrations at NAB 2025 Visitors to the Avid booth will get the opportunity to learn about:
Empowering Digital-First, Story-Driven Newsroom Collaboration - Avid's AI-powered, unified toolset integrates planning, production, and publishing, enabling news organizations to accelerate storytelling across platforms.
Multiplatform Planning and Publishing - Wolftech News streamlines news production, fully supporting mobile work, reducing costs and enhancing efficiency by seamlessly managing stories from initial fact-finding to multiplatform delivery.
Easier Remote and Field Storytelling - Preview the highly-secure, mobile app experience of Wolftech News, which gives journalists and story planners the ability to plan, craft, and distribute content while on the go.
AI-Powered Content Discovery with Avid Ada Transcribe - Avid's latest AI-driven tool for rapid content indexing, enabling faster access to relevant footage and improved content discoverability in newsroom workflows.
Visit Avid at NAB Show 2025 Avid invites news professionals to Booth SL1516 to experience the future of news production. All showcased solutions will be available immediately. To set up a meeting, go to avid.com/nab.
March 28, 2025DPA Showcases Latest Technology at NAB 2025DPA Microphones will present a wide array of product advancements at NAB 2025 (Booth
March 27, 2025DHD to Highlight RX2, SX2 and TX2 Audio Mixers at the 2025 NAB Show, Las VegasAccompanying image shows a DHD SX2 mixing console and (upper left) XS3
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
28/04/2025
Podcasts have become a cornerstone of the Spotify experience, evolving from a ni...
28/04/2025
Each April, runners and walkers of all stripes gather together in Lower Manhattan for the 9/11 Memorial & Museum 5K. This race remembers those killed on Septemb...
28/04/2025
MELBOURNE, Fla., April 28, 2025 - L3Harris Technologies (NYSE: LHX) Chief Financial Officer and Aerojet Rocketdyne President Ken Bedingfield will present at Bar...
28/04/2025
HACKENSACK, NJ LiveU, a global provider of live IP-video contribution, production and distribution solutions, has signed a definitive agreement to acquire Actus...
28/04/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, has signed a definitive agreement to acquire Actus Digital's ...
28/04/2025
Ikegami Electronics (Europe) will promote the latest additions to its range of broadcast-quality television production equipment at Broadcast Innovation Day (BI...
28/04/2025
Intinor is once again set to collaborate with its UK partner Zest Technologies at MPTS 2025 (Olympia, 14-15 May 2025). Following the recent launch of key update...
28/04/2025
CJP Broadcast, the UK-based systems integrator specialising in virtual production and broadcast studio design, installation, commissioning and support, will ret...
28/04/2025
The media landscape in the Middle East continues to see a rise in OTT platforms, regional content creation, and expanding viewer expectations, which means the d...
28/04/2025
Clear-Com has announced the appointment of StreamPort Media as its authorized distributor in the Middle East. This partnership will expand access to Clear-Com&...
28/04/2025
nxtedition will showcase its unified production platform at CABSAT 2025, featuring advanced AI automation, open-source integrations and a seamless approach to l...
28/04/2025
nxtedition will demonstrate its story-first production platform at MPTS 2025, highlighting integrated AI Agents, open-source language models, and frictionless c...
28/04/2025
Keepit has teamed with Ingram Micro, a leading business-to-business platform company for the global technology ecosystem, to expand access to Keepit's vendo...
28/04/2025
Ross Video, a global leader in video production technology, is participating in CABSAT 2025, taking place at the Dubai World Trade Center.
CABSAT is the leadi...
28/04/2025
Disguise, the leading platform and solutions provider driving the next generation of visual experiences, has appointed Jake Stone as its Senior Vice President o...
28/04/2025
Lightware, a global leader in connectivity and signal management solutions, is set to return to InfoComm 2025 with a dynamic showcase of industry-first innovati...
28/04/2025
arkona technologies GmbH, provider of cutting-edge IP core infrastructure solutions has announced that its EASY-IP platform is the recipient of Future's Bes...
28/04/2025
TMT Insights wrapped up an award-winning NAB 2025 with two of its high-profile customer engagements recognized with Project of the Year Awards: Content Acquisit...
28/04/2025
Fix Format Issues & Enhance Videos 80% Faster with VideoProc AI - Major Update
Brie Clayton April 25, 2025
0 Comments
VideoProc Converter AI just got ...
28/04/2025
New in Premiere Pro and After Effects at NAB 2025 - Larry Jordan with Kylee Pe a...
28/04/2025
The Text Selector Expression is arguably the most elusive Adobe After Effects Fe...
28/04/2025
Master your music for free with a new desktop app from Brainworx
Brie Clayton April 27, 2025
0 Comments
bx_mastering studio promises free streaming-re...
28/04/2025
LiveU Inks Deal to Acquire Actus Digital, Boost Video Monitoring and Analytics C...
28/04/2025
Small Van, Big Story: Changing the Game in Sports Broadcasting with Obvious C By SVG Staff
Monday, April 28, 2025 - 10:51 am
Print This Story | Subscribe ...
28/04/2025
SVG Sit-Down: ESPN's Chris Calcinari on New Flagship Mobile Unit, Cloud and ...
28/04/2025
A Swiss Soccer Summer: Previewing UEFA Women's Euros 2025 with BBC Sport and...
28/04/2025
Monday 28 April 2025
New research from Sky Sports, released today, shows that w...
28/04/2025
Monday 28 April 2025
To view this content, please enable our use of cookies. To...
28/04/2025
After 20 Legendary Seasons Sky is Hanging Up The Boots of its BAFTA-winning Sports Show. Production of farewell series tees off this summerMonday 28 April 2025
...
28/04/2025
Back to All News
Netflix Celebrates the Creative Tapestry of APAC Films at Tokyo Showcase
Entertainment
28 April 2025
GlobalJapanSouth KoreaIndiaThailandInd...
28/04/2025
Back to All News
Get Ready for Netflix Tudum 2025: The Live Event! Watch the Tr...
28/04/2025
As enterprises increasingly adopt AI, securing AI factories - where complex, agentic workflows are executed - has never been more critical.
NVIDIA is bringing ...
28/04/2025
Agentic AI is redefining the cybersecurity landscape - introducing new opportunities that demand rethinking how to secure AI while offering the keys to addressi...
28/04/2025
Oracle has stood up and optimized its first wave of liquid-cooled NVIDIA GB200 N...
27/04/2025
It's with deep regret that we share the passing of our dear friend Bruce Logan, ASC.
Bruce was not just a collaborator-he was family. He worked with us at ...
27/04/2025
Back to All News
KAULITZ & KAULITZ - Launch date and first look for season 2
Entertainment
27 April 2025
GlobalGermany
Link copied to clipboard
KAULITZ & ...
27/04/2025
Back to All News
Senna Wins Best Series Creator Category At The 2025 PLATINO Awards
Entertainment
27 April 2025
GlobalBrazil
Link copied to clipboard
This...
27/04/2025
Back to All News
Masterclass With Creative Team Behind Adolescence Takes Filmma...
26/04/2025
NEW YORK Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads....
26/04/2025
WEST PALM BEACH, Fla. Sinclair has appointed Vincent J. Sollecito vice president and general manager of WPEC, serving the West Palm Beach, Florida market....
26/04/2025
NEW YORK and DENVER AD-ID and Comcast Technology Solutions (CTS) have announced that they are working together to promote the adoption of industry standards in ...
26/04/2025
Cobalt Scores a Trifecta of Awards at NAB 2025
Brie Clayton April 25, 2025
0 Comments
Company adds another Best of Show and two Product of the Year tr...
26/04/2025
FilmLight Colour Awards welcomes 2025 entries
Brie Clayton April 25, 2025
0 Comments
Entries open from 1 May 31 July to colourists on any grading pl...
26/04/2025
Blackmagic's Latest Products - Larry Jordan Guest Spots with Dan May at NAB ...
25/04/2025
Emily Watson, Isaiah Saxon, Helena Zengel, and Finn Wolfhard at The Legend of Ochi premiere (photo by Soul Brother/Shutterstock for Sundance Film Festival)...
25/04/2025
Using its CORVUS portfolio, L3Harris created a highly adaptable battle network t...
25/04/2025
Agile Content joins forces with Tiscali to introduce a new platform in Italy, of...
25/04/2025
The company positions Agile TV as the commercial brand focused on delivering TVaaS solutions for operators and media.
The chosen tagline TVaaS your way enca...
25/04/2025
A Fully Managed Solution That Maximizes Revenue for North American Operators Whi...