
NASCAR To Offer Live In-Car Camera Feeds of Every Car at Sunday's NASCAR Cup Series Playoff Race Cameras from BSI feed free streams to NASCAR Drive digital products via AWS By Brandon Costa, Director of Digital
Thursday, September 8, 2022 - 9:35 am
Print This Story | Subscribe
Story Highlights
NASCAR will make some history this weekend. For the first time, every single car in the field of a NASCAR race will be outfitted with a live in-car camera.
It will happen this Sunday at the Hollywood Casino 400 at Kansas Speedway, a NASCAR Cup Series Playoff race set to air on USA Network beginning at 3 p.m. ET.
NASCAR will have in-car cameras in every car in the field of a race for the first time ever at the NASCAR Cup Series Playoff race in Kansas City this Sunday. (All photos: NASCAR)
People tune into a race and want to see what the driver's going through, says Steve Stum, VP, operations and technical production, NASCAR. What's the driver seeing? It's very important to our sport - and all racing - to see that.
Although all these feeds are available to NBC Sports for use in the live broadcast, this effort is designed largely for NASCAR's suite of digital products. Every one of the in-car-camera feeds will be available to stream live at NASCAR Drive, NASCAR's live race-day hub on both NASCAR.com and the NASCAR mobile app. Those video feeds are pushed to NASCAR Drive via Amazon Web Services (AWS).
Our goal is to deliver an immersive experience for the most passionate fans in all of sports, no matter where they are, Tim Clark, SVP/chief digital officer, NASCAR, said in an official release on Thursday morning. We know the significant role second screens play in the overall viewing experience. So, providing live video from inside every car and alongside leaderboards, performance data, pit stats, live betting odds, and more is something we're excited about.
NASCAR worked with its longtime partner on in-car-camera technology, BSI (Broadcast Sports International, which is owned by NEP Broadcast Services), and NASCAR's in-house competitions team (headed by SVP, Innovation and Racing Development, John Probst) to make this feat possible. It included an upgrade of the in-car-camera network to 1080p and ensured that the design of NASCAR's new Next Gen car, which debuted at the start of the 2022 season, accommodated a standard camera mount near the rearview mirror.
We redesigned the hub in the car so that we could transmit on two different frequencies depending on where the camera was going, says Stum, a NASCAR broadcasting veteran of more than two decades. Normal broadcast cameras work in the 1.4 GHz range, and these new webcams work on 7 GHz spectrum. So we had to work to find the spectrum and do some testing and make sure it would work in the higher spectrum.
NASCAR worked with longtime in-car-camera partner Broadcast Sports International to install the cameras in every car and upgrade the overall system to 1080p.
He notes that the system has been tested at NASCAR races for the better part the season and that, heading into the weekend in Kansas City, the crew is feeling confident about it.
In-car cameras have been part of the NASCAR broadcast since the late 1970s. For many years, cameras in every car in the race has been a goal for NASCAR and its broadcast partners.
On Feb. 18, 1979, CBS broadcast the entirety of the Daytona 500 live for the first time. In that broadcast, a camera, weighing nearly 50 lb., was installed inside Benny Parsons's car. In 1981, cars driven by Terry Labonte and Richard Childress were equipped with cameras that added the ability to pan and tilt via remote control.
In-car cameras had their breakout party in 1983 when Cale Yarborough won the Daytona 500 with another new model of the in-car camera aboard his car. The camera produced an unprecedented view of his celebration from the front dash.
In 1986, CBS earned national acclaim when it won a Sports Emmy for its use of the in-car camera on the Daytona 500. These days, NASCAR and BSI deploy a robust in-car-camera system that has as many as four cameras, including in holes carved in the front and rear bumpers.
Feeds from all in-car cameras will be available to live-stream at NASCAR Drive, NASCAR's live race-day hub on both NASCAR.com and the NASCAR mobile app.
For those working behind the scenes at both NBC and Fox, this weekend marks a historic milestone in live coverage of stock-car racing.
I've been in this sport for a long time, and [Fox Sports SVP, Field Operations,] Mike Davis and I have talked about this for about 15 years: Why is there not a camera in every car? says Stum. In projects like this, you come with ideas and wait for technology to catch up. I think we finally had the opportunity where we could have the vision and put the package together. Cameras in every car: it's going to be great.
The second race of the NASCAR Playoffs Round of 16 will air this Sunday at 3 p.m. ET on USA Network.
Most recent headlines
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...