Technicolor Group's The Mill will first be tasked to create the most realistic & authentic Elvis using AI under Layered Reality Studio head Simon Reveley.
The Mill was one of the earliest pioneers of VFX for icon replacements, winning a BAFTA & Oscar for their work on the movie Gladiator' and most recently winning 3 Cannes Gold Lions with FCB NY and Michelob for the virtual Williams Formula 1 race Lap of Legends
Layered Reality also announce the expansion of their in-house studio team with world class production talent from Harry Potter, Royal Albert Hall, Eurovision, Royal National Theatre and Commonwealth Games
London, UK. Friday 28 June 2024 Layered Reality, the UK's leading immersive entertainment company, has penned a strategic partnership agreement with Technicolor Group, famed for its global network of BAFTA and Academy Award-winning visual effects studios. The partnership will be executed via Technicolor's advertising and experience studio, The Mill, which is headquartered in London and has offices in Paris, New York, LA, Seoul, Shanghai and Bangalore.
The agreement will see The Mill partner on multiple projects with Layered Reality, including using AI technology to create the most realistic and authentic version of Elvis, led by Layered Reality's newly expanded in-house studio team. Layered Reality Studios has recently welcomed world-class talent to bring back the King of Rock n' Roll, including Executive Producer Oran Doyle (Harry Potter: A Forbidden Forest Experience, Stranger Things: The Experience); Digital Producer Catherine Hayward (Commonwealth Games); Production Manager Al Parkinson (Royal National Theatre, Cameron Mackintosh); Technical Director Ollie Jeffrey (Royal Albert Hall) and Producer Sophie Scotchford (Eurovision 2023).
Simon Reveley, Head of Layered Reality Studio says The Mill has a history of being pioneers, innovators and world class artists. We're thrilled to work with them, utilising the latest in Artificial Intelligence to deliver more for our audiences. The integration of AI into The Mill's arsenal of world class VFX tools, in the hands of their global network of award-winning artists, will help us deliver truly magical moments; the kind of moments that take your breath away.
Mark Benson, President, The Mill says We are very excited about the potential for our partnership with Layered Reality and helping to put Elvis back in the building. We are tasked with bringing Elvis back digitally by collecting and ingesting images and film archive clips to train AI models on Elvis's face so we can recreate famous Elvis live performances. The Mill's outstanding creative and tech talent will once again push the boundaries of what is possible, to deliver an extraordinary, authentic and thrilling theatrical event.
In January this year Layered Reality announced they had secured the global licensing rights to create Elvis Evolution' from the owners of Elvis' estate Authentic Brands Group. The immersive experience will bring the global musical icon back through the power of AI, augmented reality, live theatre and multi-sensory effects in a celebration of his life and legacy. Tickets go on sale later this year and Elvis Evolution' is due to open in Spring 2025.
Andrew McGuinness, Founder and CEO of Layered Reality comments
Securing the best talent and partners is crucial for us to deliver outstanding immersive experiences. The Mill has an unrivaled pedigree in creating extraordinary digital effects spanning back to one of the earliest examples of icon replacement which won them a BAFTA for their work on Gladiator. They are at the forefront of utilising new technologies for creative innovative entertainment and we are delighted to have secured their partnership. Their support, and our talented new in-house team, means we are confident of delivering a superlative immersive experience for Elvis fans everywhere.
Layered Reality is the creator of London's longest running and most highly rated immersive experiences, with Jeff Wayne's The War of the Worlds celebrating its fifth year and being placed in the top 10% of attractions globally by TripAdvisor reviewers. They also have a pipeline of global IP's which will be announced over the coming months.
PRESS CONTACT
madalyn@deft-productions.com
pr.layeredreality@deft-productions.com
NOTES TO EDITORS
Layered Reality
Layered Reality's multi-award-winning experience Jeff Wayne's The War of the Worlds: The Immersive Experience, has over 10,000 five-star customer reviews, and has won Tripadvisor's Travellers choice, ranking top 10% of all attractions globally. In addition, it is London's no. 1 immersive night out and top rated 5/5 on Tripadvisor. Other experiences by Layered Reality include the highly successful The Gunpowder Plot https://gunpowderimmersive.com, currently running in London, and ELVIS EVOLUTION https://elvis.layeredreality.com/, a new immersive experience celebrating the world's biggest star of stage and screen, launching in 2025. For more information about Layered Reality, visit https://www.layeredreality.com/
Layered Reality (www.layeredreality.com), the UK's leading immersive experience specialist, has secured the global rights to celebrate Elvis Presley in a digital form. The rights provide Layered Reality with global exclusivity for the creation of immersive experiences based upon Presley's life story and music. *The global rights were secured from Authentic Brands Group (Authentic) (https://corporate.authentic.com/) who obtained ownership of the rights to ELVIS ' estate in November 2013.
About The Mill
We create and deliver world-class content & visual experiences. We do this by leveraging creative technology to deliver famous, trail blazing work, across any screen, app, theatrical, art, ri
Most recent headlines
02/01/2025
NextGen TV, aka ATSC 3.0, continued to advance in 2024, with some notable developments and renewed hopes that a deregulatory-minded Federal Communications Commi...
02/01/2025
Artificial intelligence is undoubtedly the hottest topic in the tech industry today, displaying all the excitement, apprehension and hype of the early days of t...
02/01/2025
STAMFORD, Conn. NBC Sports said 2024 was its best year in terms of ratings since 2016. Its success was fueled by the Paris Summer Olympics as well as its NFL co...
02/01/2025
MSG Networks has been dropped from Altice USA's Optimum-branded pay TV offerings after the operator and the regional sports provider were unable to reach a ...
02/01/2025
How color film and analog color TV works with bluescreen / chromakey
Graham Quince January 2, 2025
0 Comments
A deep dive into VFX History looking at ...
02/01/2025
Hulu Series Interior Chinatown Graded with DaVinci Resolve Studio
Brie Clayton January 2, 2025
0 Comments
Colorist Aidan Stanford delivers complex gra...
02/01/2025
Bulk Font Replacement in Premiere Pro
Andy Ford January 2, 2025
0 Comments
If you want to change the font of multiple text layers in Premiere Pro, the...
02/01/2025
Streaming media's impact on the media and entertainment industry continued to widen in 2024, as more sports rights moved to streaming platforms and the rapi...
02/01/2025
ATLANTA The board of directors for Gray Television Inc. has unanimously voted to change the company's name to Gray Media, Inc. effective Jan. 1....
02/01/2025
Official television and film archives exist to preserve the history and creativity of media. But even these formal institutions do not contain everything that h...
02/01/2025
Welsh succeeds Renard Jenkins, who has reached the end of his two-year tenure in the role
By Jenny Priestley
Published: January 2, 2025
Welsh succeeds Ren...
02/01/2025
Creator Economy Isn't Really Like Film/Show Entertainment
Andy Marken January 1, 2025
0 Comments
Come on Barry, you're good at this sort of s...
02/01/2025
Blackmagic Design Announces New Lower Price for Blackmagic Pocket Cinema Camera ...
02/01/2025
Hollywood Lighting Hacks: Big Looks, Tiny Budget
Sean Alami January 1, 2025
0 Comments
Discover how to create stunning Hollywood-style lighting using ...
02/01/2025
A fresh start to 2025 with new faces, familiar voices and plenty of Irish music ...
02/01/2025
GeForce NOW is kicking off 2025 by delivering 14 games to the cloud this month, with two available to stream this week so members can get started on their New Y...
01/01/2025
Marcy Lefkovitz, Dalet SVP product innovation, details the findings of the companys report into the future of newsrooms, including leveraging AI, optimising mul...
31/12/2024
Rashad Frett shares a moment with Michelle Satter at the 2023 Directors Lab. Pho...
31/12/2024
What's Ahead in 2025? OWC's Larry O'Connor Offers Some Bold Predicti...
31/12/2024
Blackmagic Design Announces New Features for Blackmagic Cloud
Brie Clayton December 31, 2024
0 Comments
New thumbnail icon view, clip metadata inspect...
31/12/2024
5 Features in DaVinci Resolve You're Not Using (But You Should Be)
Kasia Jarco December 31, 2024
0 Comments
In this video we are going to talk abo...
31/12/2024
Back to All News
NFL Christmas Day Games on Netflix Average Over 30 Million Global Viewers
Entertainment
31 December 2024
Global
Link copied to clipboard
...
31/12/2024
Back to All News
Squid Game' Season 2 Smashes Top 10 Records as Millions W...
30/12/2024
Leaving Thomson after 21 years, former Managing Director David Quin reflects on a career spent navigating the shifting sands of global media development. From r...
30/12/2024
[Pictured: a still from Love Lies Bleeding, one of the 100 Sundance-supported titles that opened to wider audiences in 2024]...
30/12/2024
Digital Domain Creates Groundbreaking VFX for Venom: The Last Dance, Bringing ...
30/12/2024
Internet Giant GMP Builds Tokyo Virtual Event Space with URSA Broadcast G2
Brie Clayton December 30, 2024
0 Comments
Blackmagic URSA Broadcast G2 and ...
30/12/2024
Renderboxes launches Photon, a no-compromise transportable high-performance work...
30/12/2024
Shinobi II Monitor Supports Canon, Sony, Nikon - Touch to Focus with New Feature...
30/12/2024
30 Dec 2024
In a Groundbreaking Agreement, VEON and Starlink to Bring Starlink ...
30/12/2024
The pace of technology innovation has accelerated in the past year, most dramati...
29/12/2024
Gyeongnam Culture and Arts Foundation (GCAF), an active promotor of cultural and artistic diversity, has chosen Ikegami UHK-X700 camera chains for integration i...
27/12/2024
After starting 2024 with hopes that the transition to streaming might finally produce a more stable, profitable businesses, the media and entertainment industry...
27/12/2024
Broadcasters ended the year with hopes and fears about how the federal government will regulate the TV industry in 2025. While the incoming Trump administration...
27/12/2024
NVIDIA's AI Podcast gives listeners the inside scoop on the ways AI is transforming nearly every industry. Since the show's debut in 2016, it's gar...
26/12/2024
Talking about artificial intelligence in 2024 is akin to talking about the internet in 1994 everyone's excited about it and thinks it will have an enormous ...
26/12/2024
Back to All News
Netflix NFL Christmas Gameday Reaches 65 Million US Viewers
Entertainment
26 December 2024
GlobalUnited States
Link copied to clipboard
U...
26/12/2024
Back to All News
Check Out All the Must-See Trailers From Netflix's NFL Chr...
26/12/2024
Back to All News
Beyonc Delivers Epic Gift of a Halftime Performance "Beyonc...
26/12/2024
Back to All News
Get in the Game With Squid Game' Season 2 Complete Coverage Guide
Entertainment
26 December 2024
Global
Link copied to clipboard
Are...
26/12/2024
This GFN Thursday wraps up another incredible year for cloud gaming. Take a look back at the top games and new features that made 2024 a standout for GeForce NO...
24/12/2024
The National Film and Video Foundation (NFVF) is calling for applications from South African film and television filmmakers to be part of the NFVF's delegat...
24/12/2024
WASHINGTON, D.C. The Federal Communications Commission Enforcement Bureau said Paramount Global is being fined $244,952 for violations of emergency alerting rul...
24/12/2024
NEW YORK Carnegie Hall's video-streaming channel, Carnegie Hall+, said it will celebrate the holiday season by offering a wide selection of holiday-themed o...
24/12/2024
LOS ANGELES PlayersTV, an athlete and fan-owned media company, has announced the acquisition of Cloud Media Center, an AI-driven sports adtech and media distrib...
24/12/2024
The Best Playlists of 2024 The top playlists we created in 2024, from dad rock to dembow.
By
Tara Bellucci
December 23, 2024
Image by Kelly Davidson
Tak...
24/12/2024
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, softwa...
23/12/2024
At IBC2024, Grass Valley CTO Ian Fletcher told attendees at GV Forum that broadcast is now an IT industry. During our discussions at the show, TVBEurope heard v...
23/12/2024
According to co-director Nick Park, the production team embraced technology to help create the iconic duos latest adventure
By Jenny Priestley
Published: Dec...
Technicolor Group's The Mill will first be tasked to create the most realistic & authentic Elvis using AI under Layered Reality Studio head Simon Reveley.
