![](//www.4rfv.com/4rfv_news_images/sky_scripts/L0BJ1EUJ227I_0.jpg)
Sky launches The Attention Index', a new report, tracking how people watch and connect in the UKThe Attention Index measures what is capturing our attention: it shows we are a nation of football lovers, and that we increasingly surf on the sofa whilst watching TVFriday 26 July 2024
Sky has published its first Attention Index', revealing how the UK has been watching TV and staying connected over the past six months
Our customers create billions of interactions with Sky and each other when they use our services - from January to June 2024:
Over two billion hours of content made by Sky have been watched
Customers have spent one billion hours watching Sky Sports
15 million people have viewed Sky News broadcasts
Sky Broadband customers used over 19 billion GB of data
Hundreds of millions of gigabytes of mobile data was consumed by Sky Mobile customers
The full report can be read here
A new report from Sky reveals what is grabbing our attention in todays information-rich world. From the big screens in living rooms, to the small screens in our pockets, Sky connects millions of people to the content they can't stop watching.
These millions of interactions provide an insight into where people are focusing their attention, how people watch TV and how they stay connected. Coupled with a survey of over 3,000 people, this data forms Sky's new Attention Index'.
Entertainment that keeps the UK gripped
Time spent watching TV is higher than ever in Sky homes, outside of lockdown. On average, Sky customers watch over four and a half hours of TV every day. One third of the TV they watch is made by Sky, including all our world-class sports, news, entertainment and movies.
The report shows that Sky Original productions, such as Mary & George, are performing better than ever before. The Sky Original, The Tattooist of Auschwitz, has had 6.8 million hours of viewing since launching in May, and every episode has been watched by at least 1.3 million people.
Watching content when we want it
The ability to catch up on TV means that people don't feel the need to watch so many genres live'. This has driven an increase in on demand content, such as Season 4 of True Detective, which has had 10 million viewing hours since it launched on Sky in January 2024, 46% of which was on demand. This compares starkly to True Detective Season One which launched on Sky ten years ago and at the time received 9% of viewing via on demand.
CuriosiTV
Whether what we're watching is live or on demand, we're still a nation of multitaskers when viewing - three in five of (63%) are doing something else whilst we watch TV. Two in five (41%) are actually searching about the TV show as they watch, leading to surges in Google traffic.
Searches were up 164% for Mary and George Villiers, the main characters of Mary and George, the month of launch vs the previous month.
Searches for Auschwitz in the UK increased by 107% in line with The Tattooist of Auschwitz airing on Sky - with over 230,000 searches in the month of launch, the highest in 20 years.
Brits love of sport
Overall, viewing of Sky Sports was up 17% in 2023. Over the last six months, sports fans watched a staggering one billion hours of sport on Sky. Our audience is expanding too - in 2023, female viewing of Sky Sports was up 18% and under 35 viewing was up 26%.
Some of sports that have been capturing the attention of people across the UK, include:
Football remains at the heart of our sporting culture
In total, 313 million hours of live football were watched by Sky viewers from January to June
Across the Premier League, English Football League, Scottish Professional Football League and Women's Super League, viewership was up 9% in the 23/24 season
Football is also the single biggest driver in traffic for Sky Mobile
Darts is expanding its fan base across the country
The PDC World Darts Championship final enjoyed a 204% increase in viewing, with average viewing for the final at 3.1 million
Outside of football, it was the most-watched event in Sky Sports history
With Luke Littler becoming one of the most watched individuals on Sky Sports web and app with average views across his videos reaching 23.6k - more than Harry Kane (12.5k) and Erling Haaland (19.2k).
Premier League Darts viewership was up 189% this year, cementing darts status as a thrilling spectator sport.
Dana Strong, Group CEO, Sky: This report shows that as our viewing habits become more fractured, the competition for our attention is even greater. With UK households watching over two billion hours of content made by Sky, we're proud of the role that we play in bringing entertainment content and sporting moments to millions of viewers.
In addition to data from the worlds of entertainment and sport, The Attention Index takes a look and trends across connectivity and news, shining a light on how we're spending our time and focusing our attention.
More insights can be found in the full Attention Index - available to view here
Latest news
Funny Woman 2: First Look Images Revealed
All Together Now: Dyer & Widdicombe star as fans as all 92 Premier League and EFL clubs tell their stories of hope ahead of new season
Sky Sports+ available to sports fans nationwide from Thursday 8 August, as EFL opening weekend kicks off
Sky and NOW What to Watch this Autumn 2024
Europe Stories
07/09/2024
The IBC Talent Programme will look at how the industry can collaborate to foster new talent, make training more accessible, and develop common standards for div...
07/09/2024
The non-profit association aims to reduce risks and support trust in media, in the face of increasing threat levels
By Matthew Corrigan
Published: September ...
06/09/2024
The highly anticipated opus from director Quentin Tarantino doesn't disappoint. It's a typically outrageous conglomeration of comedy and shock laced wit...
06/09/2024
Cinema, the most voyeuristic of mediums, is uniquely placed to convey both the act of surveillance and the psychology of the surveilled. In Seberg, director Ben...
06/09/2024
In February 2019, director J.J. Abrams called Cut! for the last time during principal photography of the ninth chapter of the long-running Star Wars saga. Sta...
06/09/2024
In a cinematic universe expanding with superheroes, the creative challenge for filmmakers is to set newcomers apart from the crowd. The task is doubly important...
06/09/2024
Having photographed episodes of the Showtime horror drama Penny Dreadful's second and third seasons, John Conroy, ISC was eager to reteam with showrunner Jo...
06/09/2024
The psychological thriller Homecoming returns for its sophomore season with fresh twists, nail-biting cliff-hangers, and more of the unnerving cinematography th...
06/09/2024
Based on the series of novels by Eoin Colfer, the feature Artemis Fowl finds its namesake a precocious, hyperintelligent 12-year-old boy (played by Ferdia Sha...
06/09/2024
Vincent lives in Los Angeles, Anthony in New York City. They met on a dating app and have been talking for months, but the physical distance between them has ke...
06/09/2024
What are we going to talk about today? cinematographer Anastas Michos, ASC, GSC asks almost immediately after answering his phone. It's late July when Pana...
06/09/2024
The recent features and bear a number of similarities. Chief among them: Both were shot by cinematographer Hillary Spera. Each story also exists in the realm of...
06/09/2024
Angeliena follows the adventures and self-discovery of its namesake heroine (played by Euodia Samson), a lovable parking attendant who harbors dreams of traveli...
06/09/2024
Pair a British-born songwriter-director who's collaborated with musicians like Jay-Z with a Romanian cinematographer known for shooting intense dramas, and ...
06/09/2024
It was June 2019 when director Baz Luhrmann first approached cinematographer Mandy Walker, ACS, ASC about collaborating on the new biopic Elvis. I was extremel...
06/09/2024
Based on the best-selling mystery novel of the same name, the feature Where the Crawdads Sing tells the story of Kya (Daisy Edgar-Jones), a young woman who grew...
06/09/2024
Ross Video details the opportunities for local TV news stations to tell stories from the US election in a truy local voice
Sponsored Content
Published: Septe...
06/09/2024
The awards are open to IBC2024 show exhibitors and offer a valuable platform for companies to raise awareness of the new products and solutions they will be lau...
06/09/2024
Steve Belford, enterprise innovation architect at Channel 4, talks to TVBEurope about the broadcasters aim to be as well known for its approach to innovation as...
06/09/2024
In a remarkable fusion of music and visuals, the melody of the Indian National Anthem has been reimagined by Grammy Award-winning artist Ricky Kej. In this stun...
06/09/2024
Anybus Defender Product Launch Webinar 06 Sep 2024 at 00:00
By Richard Grund
Product News
Anybus
In todays increasingly digital and interconnected worl...
06/09/2024
Tyrell's Cloud-Based Video Service Bundles Cinegy Capture PRO and Cinegy Multiviewer
Munich, 6th September 2024 Cinegy, the premier provider of software ...
06/09/2024
Partners with System73 for new optimisation service for broadcast-grade content delivery
Lower reliance on physical CDNs results in lower costs and total energ...
06/09/2024
The series will return to four episodes a week from Friday September 20th
Who will escape the flames? | Fair City | RT One & RT Player
This month marks a ...
06/09/2024
How will you Culture Night with RT ?
RT Radio 1: Sunday Miscellany Special f...
05/09/2024
Nina Sosanya, Samantha Womack, Hugh Quarshie, Patrick Robinson and many more joi...
05/09/2024
This year, 15 honours will be bestowed upon 35 individuals and organisations
By Jenny Priestley
Published: September 5, 2024
This year, 15 honours will be...
05/09/2024
August was red-hot! MPC broke the internet with the release of three highly anti...
05/09/2024
Mr Bigstuff scores big: Danny Dyer and Ryan Sampson return for second series of ...
05/09/2024
Joe Lycett unveiled as host of inaugural Sky Arts Awards on 17 SeptemberThursday 5 September 2024
It has today been revealed that comedian, activist, presenter...
05/09/2024
Security Essen 2024: Sichere kritische Infrastruktur und Loss Prevention mit inn...
05/09/2024
Wuppertal September 5, 2024
Tilke Engineers & Architects, Riedel Group, and Lo...
05/09/2024
The Hongcheon Culture and Arts Centre serves the South Korean city of Hongcheon-gun. Opened in 1995 the Centre comprises a theatre, small auditorium and exhibit...
05/09/2024
Arvato Systems Becomes Partner of PTC
Digital Solutions for the Manufacturing Industry
Arvato Systems will offer customers and potential customers digital so...
05/09/2024
Apple Arcade is adding eight new games to its evolving collection of more than 200 fun titles. From exhilarating deck-building games to competitive sports title...
05/09/2024
Video patch cable 4K SC-Vector PLUS 0.8/3.7 DZ: Ideal for on the go - double shi...
05/09/2024
Facebook
Twitter
LinkedIn
Working together to reduce the environmental imp...
04/09/2024
UKTV today announces the acquisition of Hotel Portofino (2 x 6x60') for U an...
04/09/2024
From sunup to sundown, Spotify's daylist serves up an ever-changing playlist...
04/09/2024
Cinematographer Anna Smoro ov , ASK's credits include the feature N m tajemstv (aka Suppressed), which played at the 2023 Camerimage International Film Fe...
04/09/2024
Slovenia's OB provider DVB Production is the first European customer to deploy Calrec's all-IP Argo S and ImPulse1...
04/09/2024
Calrec scoops third Argo win with NAB Show Product of the Year 2024 Award for tailored version of Argo S...
04/09/2024
Deploying BOWs software development kit (SDK), the project aims to bridge the gap between diverse robotic systems, enabling integration and interoperability acr...
04/09/2024
Electro/Mechanical Camera Stabilisation systems, software programmes that aid the editing and creation process, support for LED Volumes production, and the use ...
04/09/2024
Industry professionals will consider best practice in accessibility, inclusion and representation across all aspects of screen production
By Matthew Corrigan
...
04/09/2024
Photo credit: GETTY IMAGES
Press release - 4 September 2024 09:59
Eutelsat ...
04/09/2024
Arvato Systems Expands Top Partnership with Microsoft Once Again
Further milestones of the partnership achieved
Arvato Systems once again receives all six po...
03/09/2024
IP65-Rated Floor Battery Delivers More Power with Reduced Weight.
Anton/Bauer has announced the launch of the VCLX LI 1600. The latest evolution in its award-...
03/09/2024
By embracing IP-native, software-based solutions, service operators and providers can reduce their reliance on outdated hardware, streamline their operations, a...