
The future of VR Its the buzzword on everyones lips right now, but what have the team at The Foundry got planned and where do we see this tech heading in the future?
Let's rewind back to Siggraph 2013, where if you were lucky you were invited to a secret white tent with some new tech' itching to be shown off. That new tech? Oculus rift. A year later bought for $2 billion (£1.2 billion) by Facebook, this ambitious start-up can easily be recognized as the first real promising step (possibly, leap) into the fascinating world of virtual reality.
Fast-forward to now and buzzwords like VR and AR are now hot on everyone's lips and something we're asked about on a daily basis. As our chief scientist, Simon Robinson says perhaps the most exciting thing about virtual and augmented reality is that no knows what the ultimate outcome will be. So, where do we think this technology is heading and what can you feasibly expect in the next three, five or ten years? Let's indulge those questions.
The current consumer world in which we all participate demands high quality. So much so, that products once considered mind-blowing are now simply adequate, ticked off as meeting expectations. Throw virtual and augmented reality into the mix and weve got a challenge. The problem? It must be perfect. The tech is awesome, but that first prototype from Oculus rift made us want to throw up. We don't play video games anymore unless they immerse us into a real world with a story and graphics that actually look realistic, so we sure as hell aren't going to be impressed if we're given juddery scenes and motion sickness.
Getting the tech up to speed to help create the content that meets this level of perfection is top of mind here at The Foundry. If you missed our chief techology officer, Jon Wadelton's Tech Preview at NAB 2015, you'll want to catch up with that here. You can use NUKE now to create live action VR like Mirada are doing at the moment, but we're working on tools to make that process a lot quicker and easier.
Currently, we need to overcome various issues to reach that level of perfection needed for a flawless experience. Jon outlines these in his presentation, from camera alignment and stitching to compositing and rendering the shots. We've had a rectilinear format for so long, there isn't a large body of alternatives. We're trying to understand whether we need to invent some new kind of spherical image format.
Brad Peebler also caught up with Jon over on a MODCAST to discuss the work further and some of the challenges VR is presenting How do you tell a story in this kind of world anyway? said Wadelton. People are still trying to work out how to make this an immersive experience that still tells a story. You can listen to the full interview here.
Another area we're working on is Augmented Reality (AR), the combination of CG elements in the real world environment. Were currently part of Dreamspace, a 36 month European FP7 funded project. The project uses tech that we have already worked on for NUKE, OCULA, MARI and KATANA. Dreamspace researches and develops tools that enable creative professionals to work collaboratively and combine live performances, video and computer-generated imagery in real-time. According to Dreamspace, The goal is to create an environment and tools that make it possible to work with and combine all the elements in real time, at a high level of quality.
Our head of Research, Jon Stark has travelled the globe exploring the realms of reality and alongside Wadelton and the team at The Foundry is and has been at the forefront of this technology. Stark will talk about the Dreamspace project, including key innovations for Virtual Production at this year's FMX show, which has a focus on The Future of Content Viewing & Producing.
Where is this all heading and how long will it take to get there? Well, its already proven to be a fast paced industry of evolving tech. Oculus rift started with a teenager looking at his favorite games and asking Why can't I jump inside? Why can't we do that yet? Three years later, that's been achieved to some degree, yet we still have exciting discoveries to make. We're now full force ahead researching and reaching for immersive experiences in classrooms, offices and public spaces.
Chief scientist at The Foundry, Simon Robinson says I don't think any of us have any idea where it's going to end up. Everyone is doing it in their own special way. It reminds me of when stereoscopic 3D kicked off a few years back. It's certainly an exciting space to be in right now.
If youd like to catch up with all of our presentations from NAB 2015, head over here. Make sure you check back for more VR and AR related content coming soon!
--
--
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...