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Programa Sound Up, do Spotify, Continua Trazendo Vozes Diversas Para Podcasts

04/03/2022

Desde o seu in cio em 2018, o programa Sound Up, do Spotify, ajudou criadores sub-representados a colocar o p - e o microfone - na porta da podosfera. O objetivo do programa diversificar as vozes no espa o de udio, fornecendo oportunidades educacionais, recursos e acesso a especialistas do setor aos participantes. Os graduados do Sound Up em outros mercado, como Estados Unidos e Austr lia, j lan aram programas populares que foram classificados nas paradas de podcast do Spotify, incluindo Dope Labs, Search Engine Sex, You Heard Me Write, e FOGO: Fear of Going Outside.

Agora, quatro anos ap s sua cria o, o Sound Up foi lan ado em 12 mercados (Jap o, It lia, Estados Unidos, LatinX, ndia, M xico, Austr lia, Su cia, Reino Unido, Alemanha, Brasil e Argentina) e ajudou centenas de graduados a encontrar oportunidades na cria o de podcasts.

Como funciona o Sound Up? Em cada mercado, 10 participantes s o selecionados para fazer parte do programa. Os criadores passam por uma experi ncia imersiva virtual ou presencial, na qual aprimoram sua narrativa, obt m mais experi ncia na produ o de udio e t m a chance de desenvolver suas ideias. Ap s o t rmino da sess o, os participantes continuam a receber apoio do Spotify durante todo o ano, enquanto criam um piloto profissional de sua ideia, que tem a oportunidade de se tornar um Original Spotify.

Em 2020, medida que pessoas ao redor do mundo alteravam seu estilo de vida com base nos protocolos de distanciamento social e nos riscos do COVID-19, o Sound Up tamb m teve que se adaptar. Foram dois anos incrivelmente dif ceis em que, globalmente, tivemos que ajustar o programa aos treinamentos virtuais , compartilhou Natalie Tulloch, L der Global do Sound Up. Mas tamb m tivemos a chance de ver hist rias maravilhosas come arem a tomar forma, e agora que lan amos novos podcasts, incrivelmente gratificante.

O For the Record viajou pelo mundo para conferir alguns dos participantes atuais e rec m-formados do programa para saber mais sobre suas experi ncias e os podcasts que est o criando.

Maickson Serr o (Brasil)

Pavulagem Contos da Floresta, de Maickson, um podcast de n o fic o sobre hist rias do folclore amaz nico. O criador est atualmente trabalhando com sua equipe para mapear o enredo de todos os 12 epis dios do programa. Vamos falar de criaturas como a M e da Mata, uma lenda muito famosa aqui, mas tamb m de contos desconhecidos como o p ssaro que come gente , compartilhou Maickson. J entrevistei alguns contadores de hist rias tradicionais. Essas pessoas vivem dos muitos rios da regi o e tamb m s o anci os dos povos ind genas da Amaz nia brasileira. Durante sua experi ncia no Sound Up, Maickson apreciou como o programa era pr tico, enquanto tamb m permitiu muitas oportunidades de liberdade criativa. Espero que todos os participantes do Sound Up tenham muito sucesso e que o programa continue impactando a vida de muitos outros jovens talentos em nosso pa s. Muitas hist rias precisam ser contadas sobre as pluralidades e a diversidade florescente do Brasil , disse Maickson.

Samara Costa (Brasil)

ZUMBIR um podcast que destaca os contos de fic o afrofuturistas. A criadora, Samara Costa, est atualmente trabalhando em ideias para epis dios, e isso envolve muitas viagens. Ela visitou recentemente Angola como parte de sua pesquisa. As hist rias e mitos angolanos tiveram um grande impacto em mim, especialmente o som, o misticismo e o estilo de vida dos jovens angolanos , explicou Samara. Acho que a combina o de refer ncias brasileiras e angolanas ser o elementos que servir o de base para a cria o de alguns epis dios de ZUMBIR. Sua parte favorita da experi ncia Sound Up foi ver seu epis dio piloto ganhar vida, de uma ideia no papel a um epis dio polido. Pude sentir a voz dos personagens, como eles falam, andam, como riem, tudo pelo udio Foi fant stico! Tudo isso foi criado com o apoio t cnico e emocional de todos os envolvidos no Sound Up, desde mentores e organizadores at amigos que fiz durante o programa.

Caio dos Santos (Brasil)

Ra zes um podcast documental que conta hist rias de fam lias brasileiras. Na primeira edi o, Caio investiga suas pr prias origens em um esfor o para responder uma quest o: De onde eu vim? O participante do Sound Up est atualmente trabalhando na produ o da primeira edi o e j escreveu dois roteiros. Eu aposto que muita gente se conectar com o carisma dos personagens e suas hist rias , compartilhou Caio. Para a pr xima fase de sua jornada, o podcaster espera continuar contando contos do povo nordestino.

Lucas Moura (Brasil)

O podcast de Lucas Moura, Calunguinha, o cantador de hist rias um podcast fict cio que espera expandir a imagina o de crian as negras compartilhando a hist ria dos negros no Brasil e no mundo. Lucas est atualmente trabalhando na finaliza o de roteiros e encontrando as vozes certas para faz -los brilhar. Sua parte favorita no programa Sound Up foram os artistas com quem conseguiu se encontrar para o podcast. Convidamos um artista (L zaro Ramos) para participar do nosso podcast e ele aceitou , explicou Lucas. Ali ficou claro para mim que o Sound Up um projeto que pode ajudar a ampliar meus horizontes.

Gigi (Reino Unido)

Gigi acabou de terminar o programa e est trabalhando em seu podcast Journeys With Grace, que uma hist ria de descoberta imersiva e independente. Da narrativa aos detalhes de direitos autorais, a experi ncia de Gigi no Sound Up trouxe muitos novos conhecimentos sobre a ind stria. Sua parte favorita do processo foi desenvolver o trailer e o epis dio piloto. Cobrir meu trailer com paisagens sonoras e adicionar udio atmosf rico aqui e ali foi divertido para mim - um pouco estressante e divertido , explicou o podcaster. Sou criativo, ent o, ver minha vis o se concretizar foi um momento super legal. Esse sentimento insubstitu vel. Ago
LINK: https://newsroom.spotify.com/2022-03-04/programa-sound-up-do-spotify-c...
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