Live From CES 2018: New Intel-Ferrari Deal Leverages AI, Drones for Motorsports Coverage Sports plays a major role at the tech company's booth, in its plans for the future By Jason Dachman, Chief Editor
Thursday, January 11, 2018 - 10:20 am
Print This Story
Story Highlights
Anyone who saw Intel CEO Brian Krzanich's Opening Keynote on Tuesday or has visited the company's jam-packed booth (#100048) at CES 2018 can see that live sports coverage is at the core of the company's plans for the future. Whether it's highlighting Intel technology's extensive role in producing the 2018 PyeongChang Olympics or bringing in NFL analyst and former Dallas Cowboys QB Tony Romo to promote its True View immersive 3D technology, sports is certainly the headline for Intel at CES.
In Intel's demo at CES 2018, the viewer can select a specific driver and create a personal feed of the race personalized around that driver with live footage captured by drones.
However, Intel's most intriguing sports storyline at CES may be its newly announced three-year partnership with Ferrari North America to bring the power of artificial intelligence to the Ferrari Challenge North America Series. Beginning this year, race broadcasts will use AI technologies, including the Intel Xeon Scalable platform and neon Framework, to enhance the motorsports experience for spectators and transform the way fans view live motorsports.
According to Intel, CES is the first time the company is showcasing these techniques and the first time that the power of artificial intelligence has been applied to enhance racing coverage. A demo at Intel's booth illustrates the ability of AI to recognize actions or automatically detect and identify objects by showing the identification of a car passing another car on the racetrack.
AI, Drones Combine To Create Customized Feed, Deeper Insights
Intel is using its AI technology to derive deeper insights from data collected during races and use that data to augment the broadcast experience for fans. Combined with aerial footage captured via drone-mounted cameras, AI will allow broadcasters to analyze races in real time and provide help deepen the experience for fans watching a Ferrari Challenge North America broadcast.
Intel AI products, including Intel Xeon Scalable technology, will run inference on video captured by drones to apply object-identification models and tag video captures. Algorithms will then generate storylines about drivers to help make the race more compelling. Machine-learning technology will also be used to provide driving insights, which drivers can use to make adjustments that improve their overall race results. Over time, these models will be used to ingest telemetric data - steering angle, throttle pressure, braking pressure - to understand a racer's driving style and predict track performance.
In addition to the AI motorsports demo, Intel has dedicated a sizable chunk of its booth to highlight its role
as a technology provider at the 2018 PyeongChang Olympics.
In the demo footage at Intel's booth, multiple drone-camera feeds are captured and cut together with Intel's AI technology, and key moments during the race are identified. In addition, the viewer can select a specific driver and create a feed personalized around that driver. In addition, AI technology will also alert the viewer about key events in the race not involving a favorite driver, and the viewer can play back these highlights at their convenience.
Benefits for Viewer, Driver, Analyst
Until now, telemetric data has been analyzed after the race. Real-time analysis is nearly impossible for a human to do outside of one or two vectors. Artificial intelligence can continuously analyze data streams to find unexpected insights that the driver can use to improve lap time.
AI makes it possible to create comparisons of different drivers or laps based on object-detection data from the video feed. For example, artificial intelligence could compare the entry and exit angles that a driver takes in turns from lap to lap or compare across different drivers to identify which turns were fastest.
In addition to allowing the viewer to customize the race experience, Intel believes that the AI system will help broadcast analysts. Instead of the analyst's checking the same handful of metrics over and over, AI can automatically recognize and identify subtle variations that may go unnoticed by a human analyst.
Odds and Ends: Intel and Sports at CES
Intel's booth features demo stations highlighting company plans for next month's Winter Olympics in South Korea, including stations focused on drones, VR, and 5G. In addition, the company is showcasing its True View immersive media platform (previously called freeD and rebranded at CES), which creates multi-perspective, 360-degree replays and is used for the popular Be The Player feature.
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
Live From CES 2018: New Intel-Ferrari Deal Leverages AI, Drones for Motorsports Coverage Sports plays a major role at the tech company's booth, in its plans for the future By Jason Dachman, Chief Editor 
