The Weather Channel has hired strategic design agency Trollb ck Company (T Co) to re-launch the brand as the world's most immersive and knowledgeable source of information and inspiration for the weather enthusiast.
The re-imagined network is guided by a passionate drive to explore the world around us. The Weather Channel guides you through each day with precise and up-to-date local information, and invites you to experience the amazing outdoors through compelling new weather-related original programming.
Our goal with The Weather Channel relaunch was to create a completely new and fresh visual presentation for all of our weather content, allowing us to present much more weather information yet in a simple, elegant and uncluttered way, said David Clark, president, The Weather Channel network. The Trollb ck team really understood our vision and was able to bring it to life beautifully.
To view: http://www.trollback.com/the-weather-channel/
Vimeo: http://vimeo.com/trollback/the-weather-channel
Trollb ck Company (T Co), an industry leader in branding and expressive visual communication, was tasked with re-inventing the information design and creating a modern, exciting image for the network. All the communication, from maps and data visualization to the graphic language (which includes a large system of modernized weather icons), represents a new way to see our relationship with the world around us and further seals the networks authority as the go-to destination for all things weather.
The Weather Channel serves millions via on air, online and mobile, so we set out to build a robust, future-proof structure with brand cohesion and even more mass appeal, remarks Creative Director Elliott Chaffer, who led the T Co team.
T Cos soup-to-nuts graphics packaging included the rebrand of Severe Weather show properties ( Tornado Central and Hurricane Central ); virtual 3D sets; primetime promo packaging toolkits (including Sunday Night Promos ); a motion control mountain-view time-lapse with typographic lighting; and live-action talent IDs showcasing a deeper view of network personalities.
Given the vast amount of information The Weather Channel communicates, the package designs needed to be sophisticated and pleasing to the eye. To achieve this, the primary design aesthetic was created around full-frame immersive photography with glassy transparent overlays holding clean 2D graphic information.
The new look embraces negative space to give visual balance to the constant stream of data, Chaffer explains. With such a huge amount of simultaneous information to convey, our approach was to Zen-ify' the viewing experience wherever possible to deliver the core information faster, while backing up the tagline that whatever the weather, It's Amazing Out There.'
To ensure a seamless experience across all presentation and navigational elements, T Co established unified design and typographic rules for on-air visual assets for the networks local, national and international broadcasts. With all the technological platforms people use to interact with and discuss the weather in todays age, T Co explored it in a modern sense.
No matter where you are in the world, weather unites us all and is a constant conversation topic, Chaffer elaborates. So we thought why cant The Weather Channel be something really amazing to talk about? Something cool, useful and ever-inspiring to connect you to the outdoors during the good times, while keeping you safe and informed during the bad.
In addition, T Co helmed physical set designs to interact with the onscreen graphics; modern wardrobes to sit harmoniously in the new world of weather; and a new tone-of-voice guide with a friendly and respectable tilt. They even created a sonic identity, working with Man-Made Music, featuring all-new branded anthems, show opens and alert sounds.
All of the grids and visual assets were designed for Tru-Vu Max and Intellistar compatibility for local forecasts. Chaffer adds, The challenge was marrying our concepts to an incredibly complex transmission system involving one national master control in Atlanta, and simultaneously tapping into 4,000 distribution points feeding localized data enabled through old and new technologies.
Theres nothing better than a great client, concludes Chaffer. Throughout the process, they reminded us to stay true to our vision and to not be afraid to push them because they wanted a real change. While a huge rebrand usually means a lot of technical challenges, it never felt overwhelming because we had such open, free-flowing conversations built on a foundation of trust. We look forward to our ongoing involvement as their agency and all of the exciting work we have ahead of us.
Strategic Design Agency: Trollb ck Company
Chief Creative Officer / President: Jakob Trollback
Creative Director: Elliott Chaffer
Lead Designer: Josh Lynne
Designers: Steve Baker, Rachel Yoo Digerness, Adam Wentworth, Kelli Miller, Rosie Garschina, Paris Glickman, Elaine Park, Koda Daeun, Peter Alfano
2D/3D Animation: Ben Nichols, Seon Crawford, Mike Schaeffer, Julia Siemon, Animesh Dwivedi
Editorial: Nate Buchik, Caroline Kallback
Head of Production: Erica Hirshfeld
About Trollb ck Company:
Trollb ck Company is an award-winning strategic design agency committed to communicating engaging ideas in the simplest, smartest and most visionary ways.
Led by Chief Creative Officer Jakob Trollb ck, the collaborative group directs television commercials, designs opening titles, brands networks and creates experience-based content for global brands. Trollb ck Company is the recipient of numerous awards including a primetime Emmy, and is regularly featured in publications and exhibits around the world.
http://www.trollback.com
###
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
The Weather Channel has hired strategic design agency Trollb ck Company (T Co) to re-launch the brand as the world's most immersive and knowledgeable source of information and inspiration for the weather enthusiast.
