
Elite Multimedia provides compelling dimensionality for the Alan Jackson tour posted: 21/05/2016
Production designer Craig Rutherford works with the Nashville-based tour provider on a new design that draws everyone together on the Still Keepin' It Country Tour
As a freelance lighting designer Craig Rutherford, Blueshift Design, enjoys finding new and creative ways to draw both the audience and the musicians on stage into the design experience. In his latest creation, he was asked by the team behind country music icon Alan Jackson to develop a dynamic production design for the Still Keepin' It Country Tour . Wanting to use a full complement of lighting and video, Rutherford turned to Nashville-based Elite Multimedia to provide the touring support that could help him highlight one of country music's most decorated artists.
This is my second tour with Alan and in this design I really wanted to spread the lighting rig out to most advantageously utilize the complete lighting and video production package, began Rutherford. We also needed to be cognizant of arranging the physical layout of the rig to best give the show a compelling dimensionality from both the audience and the artist perspectives. When looking at a tour provider to help make this happen, there was really no question we were going to go with Elite Multimedia because we knew they had the right gear and expertise to make our design a success.
As Rutherford began working with Elite Multimedia on the lighting elements, he wanted to make sure they could create a big, bold look, while also maintaining an eye-catching visual perspective for the IMAG video as well. To do this, he chose a lighting package that included Elation Platinum FLX, Chauvet COLORdash Par-Hex 7s, Martin MAC 700 and 301 Washes, Vari-Lite VL3000 Spots, Procan 4 Lite Blinders, and Chauvet Ovation E-190WW LED ellipsoidals; along with an ETC 24-Channel Sensor Rack and a GrandMA Lighting Console for control.
To get the maximum impact of a bold country show, I placed the majority of the VL3000 Spot fixtures in the air to give us the big rock-n-roll beams and fans, continued Rutherford. In trying to obtain the maximum spread of the rig, we have Elation Platinum FLX luminaires both in the air and on the floor, and then we have four towers for side and back light on the band which I lined with Chauvet ColorDash Pars that give us our great looks from behind the band on the IMAG video.
Turning his attention to the video portion of the production design, Rutherford knew that Elite Multimedia had an extensive inventory of LED video and projection technology, plus IMAG video camera capabilities. Wanting to incorporate all of these together, Elite Multimedia provided the tour with a video package that included PixelFLEX FLEXCurtain 20mm Panels, a Toshiba POV Camera, a Sony HDX Long Lens FOH Camera, two Sony HDX Handheld Cameras, plus Barco FLM-HD 20 Projectors, and a Panasonic 410 Director's Rack.
On tour, we have our main front-of-house camera with a long-throw lens, then a mobile IMAG camera on stage right, plus three additional cameras that cover the band members, explained Rutherford. We then have two side screens that are fed through rear-projections, and our main visual element center stage is the 20mm LED FLEXCurtain LED Wall. For the content, we use a combination of Alan's music videos and live IMAG with a capture card installed on the media server that allows us to place it anywhere on the FLEXCurtain to really keep the show visually engaging. At any time, I can take the FLEXCurtain to full screen IMAG, or I can duplicate the IMAG anywhere across the screen, and the show never gets stale.
With tour dates scheduled through November, the Alan Jackson Still Keepin' It Country Tour will continue to pack houses nationwide with fans seeking to enjoy an evening with the multi Grammy, ACM and CMA Award-winner. Behind the scenes, Rutherford takes pride in knowing that when they do, the audience will have a unique experience that draws everyone together through the dynamic new tour design.
From a design standpoint, I am very proud of the fact that we have so many elements working together beautifully and we have continued to evolve as a touring production, concluded Rutherford. With the full lighting and video package provided by Elite Multimedia, along with their outstanding crew, we are able to put on a really great show. Night after night everyone is really enjoying themselves, and in the end that's all that truly matters.
Elite Multimedia is a privately-owned, leading supplier of the most up-to-date audio, video and lighting technologies today. With a combined 85 years of industry experience, our team of dedicated professionals knows how to pair the right technology with your vision whether partnering with you in a rental, systems installation, or sales relationship. Through an unconditional desire to make your production or project a complete success, our passion and knowledge to innovate knows no bounds.
Most recent headlines
14/03/2025
BURLINGTON, Mass. Avid has expanded its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as chief technology off...
14/03/2025
CUPERTINO, Calif. TVU Networks, a pioneer in live video production and a leader in cloud-based media solutions, is marking its 20th anniversary at the 2025 NAB ...
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...
13/03/2025
Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...
13/03/2025
SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...
13/03/2025
IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...
13/03/2025
NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...
13/03/2025
SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...
13/03/2025
Sky Business, Sky's B2B division, providing connectivity and content to busi...
13/03/2025
Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...
13/03/2025
We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey p...
13/03/2025
SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....