Disney Retakes Top Spot in Nielsen's Media Distributor Gauge as Football Hikes TV Viewing in September
22/10/2024
ESPN and ESPN2 each deliver monthly increases over 100% to help drive Disney.
NEW YORK - October 22, 2024 - The return of the NFL and NCAA football kicked off significant gains for media companies in September, as Disney reclaimed the top spot with 11.3% of TV and marked the third consecutive monthly lead-change in Nielsen's Media Distributor Gauge. Disney notched a 17% viewing increase in September and added 1.8 share points over August-the largest share increase among all reported distributors. Disney's 17% growth can be attributed to gains from ESPN ( 101%) and ESPN2 ( 165%), and its ABC broadcast affiliates ( 25%).
While NFL and college football games were primary drivers of various viewership upticks noted in the September 2024 Gauge report, the Media Distributor Gauge provides additional insight into how those upticks affected media companies. In addition to Disney, other distributors recorded double-digit viewing increases in September, including FOX ( 18%) and Amazon ( 13%). Like Disney, FOX also exhibited a considerable bump in viewing to its broadcast affiliates and was up 69% compared to August. Overall, FOX's share of television viewing climbed to 7.3% ( 1.3 pt.) in September, and Amazon finished with 3.7% of TV ( 0.5 pt.), which was a new high water mark for the streaming distributor.
Ultimately, as viewers shifted their focus to football in September, eight of the 14 reported media companies experienced viewing decreases this month, including NBCU. Despite falling 4.1 share points in the wake of a record breaking August powered by the Olympics, NBCU would have likely exhibited growth similar to the aforementioned distributors. They still managed to finish in the top three, however, and came in behind YouTube with 9.3% of TV.
As viewing habits continue to exhibit the impacts of seasonality and sports, a maximized multi-platform approach to audience engagement like we've seen in August and September will be an important strategic mechanism in the months ahead.
The measurement month of September 2024 included five weeks: 08/26/2024 through 09/29/2024. Nielsen measurement weeks run Monday through Sunday.
September '24August '24July '24June '24May '24April '24March '24February '24January '24December '23November '23
September '24August '24July '24June '24May '24April '24March '24February '24January '24December '23November '23
About The Gauge The Gauge is Nielsen's monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
About Nielsen Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
Press Contact Lauren Pabst
lauren.pabst@nielsen.com
LINK: | https://www.nielsen.com/news-center/2024/disney-retakes-top-spot-in-ni... |
See more stories from arbitron |
Most recent headlines
09/12/2024
Dalet Named an IDC Innovator in Media and Entertainment
Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...
09/11/2024
Dalet Expands Leadership Team to Fuel Next Stage of Growth
Dalet, a leading technology and service provider for media-rich organizations, today announced three new members of its executive team. Tara Bryant joins as Chi...
22/10/2024
Benjamin Ree's Ibelin Takes Viewers to a Different World and Moves Them to Tears
From L-R: Robert Steen, Trude Steen, Mia Steen and Benjamin Ree (Marc Sagliocco/...
22/10/2024
Take Your Spotify Playlists to the Next Level With Custom Cover Art
At Spotify, we know our users like to flex their creativity. We've seen this come to life across the more than 8 billion playlists listeners have created to...
22/10/2024
Spotify NextGen Spelman College Partnership With Podcast Studio Opening
In 2022, Spotify's partnership with Spelman College took flight as part of our NextGen audio program that aims to infuse, activate, and grow podcast culture...
22/10/2024
Comercio TV Chooses Broadpeak to Optimize OTT Video Delivery and Monetization
October 22, 2024 Comercio TV Chooses Broadpeak to Optimize OTT Video Delivery and Monetization CESSON-SEVIGNE, France - Oct. 22, 2024 - Broadpeak , a leadi...
22/10/2024
The Gauge: Mexico September 2024
In September, audiences in Mexico decreased their streaming usage by 1 point compared to the previous month, accounting for 21.5% of TV viewing. Disclaimer: YU...
22/10/2024
Disney Retakes Top Spot in Nielsen's Media Distributor Gauge as Football Hikes TV Viewing in September
FOX exhibits largest monthly gain as multiple NFL and NCAA football distributors...
22/10/2024
Fubo Unveils Standalone Premium Subscription Networks
NEW YORK Live sports TV streaming platform Fubo has launched standalone premium subscription services, the company said today....
22/10/2024
Sportradar Launches New Suite of NBA Fan-Engagement Solutions
NEW YORK & ST. GALLEN, Switzerland In the run-up to the start of the NBA season, Sportradar has introduced a new suite of innovative fan-engagement solutions to...
22/10/2024
Digital Domain Relaunches Advertising Experiences Group With New Hires
Digital Domain Relaunches Advertising Experiences Group With New Hires Brie Clayton October 22, 2024 0 Comments Digital Domain, a pioneer in visual ef...
22/10/2024
Hiroshi Okuyama Film My Sunshine Shot and Graded Using Blackmagic Design Products
Hiroshi Okuyama Film My Sunshine Shot and Graded Using Blackmagic Design Product...
22/10/2024
InnovateUK and EU Approve 1.2 Million in Funding for Immersive Technology from Disguise
InnovateUK and EU Approve £1.2 Million in Funding for Immersive Technology from ...
22/10/2024
Lauv Inspires Berklee Students with Authenticity and Chart-Topping Success
Lauv Inspires Berklee Students with Authenticity and Chart-Topping Success Pop sensation Lauv shares insights on creativity, vulnerability, and overcoming the...
22/10/2024
Applications Open for Next Jazz Legacy 2025 Cohort
Applications Open for Next Jazz Legacy 2025 Cohort Backed by a $1.25 million Mellon Foundation grant, the initiative from New Music USA and the Berklee Instit...
22/10/2024
This Rihanna Song Has Secret' '80s Easter Eggs
This Rihanna Song Has Secret' '80s Easter Eggs The SOS songwriter revealed a nostalgic twist to the lyrics, and it's going viral on TikTok. By...
22/10/2024
Broadcast Solutions aims to drive innovation with new CTO Office
The CTO Office has been tasked with the gradual introduction and integration of new technologies to improve the efficiency, reach and quality of media productio...
22/10/2024
Bally Sports Rebrands as FanDuel Sports Network
SOUTHPORT, Conn. and NEW YORK Diamond Sports Group and the online gaming company FanDuel have announced a wide-ranging long-term commercial partnership that wil...
22/10/2024
Roku Keeps 37% Share of North American Streaming Device Market
New research indicates that Roku remains the top connected TV (CTV) streaming device in North America, with a 37% share of the open programmatic ads sold on spe...
22/10/2024
S&P: TV-Station Advertising To Grow 14% to $24.95 Billion in 2024
The newly released S&P Global Market Intelligence Radio & TV Annual Outlook from Kagan finds some good news in this years ad-revenue outlook and some not-so-goo...
22/10/2024
ESPN To Bring Tech-Heavy TGL Golf to Primetime in 2025
BRISTOL, Conn. and PALM BEACH GARDENS, Fla. TGL, the new tech-infused golf league founded by Tiger Woods and Rory McIlroy's TMRW Sports in partnership with...
22/10/2024
NAB Expresses Concentration Concerns Over SES-Intelsat Merger
WASHINGTON, D.C. The National Association of Broadcasters has filed a letter with the FCC expressing concerns about the impact the proposed merger between SES a...
22/10/2024
Michael Malone, Long-Time B+C' Editor and Reporter, Dies at 55
Michael Malone, a long-time reporter, editor and content director at Broadcasting+Cable, Multichannel News and NextTV, died Saturday (Oct. 19) at Memorial Sloan...
22/10/2024
Educational Cosmetic Procedure Live Streams Powered by Blackmagic Design
Educational Cosmetic Procedure Live Streams Powered by Blackmagic Design Brie Clayton October 21, 2024 0 Comments Elijah Zane Echeveste, an independen...
22/10/2024
FilmLight Colour Awards reveals 2024 nominees
FilmLight Colour Awards reveals 2024 nominees Brie Clayton October 21, 2024 0 Comments Jury selects 25 nominees across six categories - winners to be ...
22/10/2024
Title Rebuild with the Boris FX Suite: Kraven The Hunter
Title Rebuild with the Boris FX Suite: Kraven The Hunter Brie Clayton October 21, 2024 0 Comments Epic 3D Title Rebuild: Kraven The Hunter Title Anima...
22/10/2024
SVG Summit 2024: NBC Sports' Reflection on Paris Olympics Highlights a Loaded Main Stage Agenda
SVG Summit 2024: NBC Sports' Reflection on Paris Olympics Highlights a Loade...
22/10/2024
TNT Sports' REMI Remodel: A Conversation With WBD VP, Technology and Operations, Chris Brown
TNT Sports' REMI Remodel: A Conversation With WBD VP, Technology and Operati...
22/10/2024
NBA Tip-Off 2024: NBA on TNT Plans a Bash in Beantown for Opening Night
NBA Tip-Off 2024: NBA on TNT Plans a Bash in Beantown for Opening Night Doubleheader offers Knicks-Celtics at 7:30, Timberwolves-Lakers at 10 By Kristian Hern...
22/10/2024
SVG All-Stars: Barney Carleton, Senior Director, Broadcast Planning and Strategy, NBA
SVG All-Stars: Barney Carleton, Senior Director, Broadcast Planning and Strategy...
22/10/2024
Netflix Releases Trailer for 'The Helicopter Heist'
Back to All News Netflix Releases Trailer for The Helicopter HeistPlay Video Play Video Entertainment 22 October 2024 GlobalSweden Link copied to clipboar...
22/10/2024
Uncover the Secret Pulse of AI-Enhanced Tokyo: Tokyo Override' Premieres November 21
Back to All News Uncover the Secret Pulse of AI-Enhanced Tokyo: Tokyo Override...
22/10/2024
Top 10 Week of Oct. 14: Outer Banks' Strikes Gold for Second Week, Lonely Planet' Rises to #1
Back to All News Top 10 Week of Oct. 14: Outer Banks' Strikes Gold for Sec...
22/10/2024
FilmLight Colour Awards: George Miller on Colour
The FilmLight Colour Awards 2024 jury recently gathered ahead of casting their final votes for this year's nominees. During the discussion, George Miller, 2...
22/10/2024
What Is Agentic AI?
AI chatbots use generative AI to provide responses based on a single interaction. A person makes a query and the chatbot uses natural language processing to rep...
22/10/2024
Maddie + Triggs begins Monday 21st October
Brand new series Maddie Triggs premieres on Monday 21st October at 11.10am on RT jr. 15 episodes will drop on RT Player at the same time. The series follows ...
22/10/2024
NVIDIA Brings Generative AI Tools, Simulation and Perception Workflows to ROS Developer Ecosystem
At ROSCon in Odense, one of Denmark's oldest cities and a hub of automation,...
21/10/2024
A Journalist Turns the Camera on Herself in Black Box Diaries
PARK CITY, UTAH - JANUARY 20: Hanna Avqilin, Shiori Ito, and Ema Ryan Yamazaki attend the 2024 Sundance Film Festival Black Box Diaries premiere at Prospector...
21/10/2024
NITV announces commissioning team appointments
NITV announces commissioning team appointments 21 October, 2024 Media releases NITV welcomes Dena Curtis as Head of Indigenous Commissioning and Production...
21/10/2024
Osher Gnsberg: A World of Pain premieres Thursday 21 November on SBS and SBS On Demand
Osher G nsberg: A World of Pain premieres Thursday 21 November on SBS and SBS On...
21/10/2024
Vizrt Taps Vanessa Walmsley as Chief Commercial Officer
BERGEN, Norway Vizrt, a provider of real-time graphics and live production solutions for content creators, has named Vanessa Walmsley as chief commercial office...
21/10/2024
Tegna Names Alex Tolston Chief Legal Officer
TYSONS, Va. Tegna has named Alex Tolston as senior vice president and chief legal officer. He'll also serve on the station group's leadership team, repo...
21/10/2024
Witbe Expands Automated Video Testing Support for MEA Pro...
Witbe, a worldwide leader in automated testing and monitoring technology for video service providers, today announced that the company is expanding its presence...
21/10/2024
Amagi and LeadStory Launch Personalized FAST News Channel...
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced its collaboration with Samsung TV Plus and news pu...
21/10/2024
Amagis Cloud-Based Solutions Bring Skillshares Creative L...
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that Skillshare has chosen Amagi to be its partner...
21/10/2024
Black Box at Broadcast India Show 2024 Next-Gen IP KVM Wi...
Broadcast India Show 2024 Preview Oct. 17-19 Jio World Convention Centre, Mumbai Booth #I8 At Broadcast India Show 2024 in Booth #I8, Black Box will showca...
21/10/2024
LYNX Technik PEC 1464 Next Generation Solution for 12G SD...
LYNX Technik, provider of modular signal processing solutions, has introduced the PEC 1464, a 12G-SDI, HDMI H.264/265 Streamer and Recorder. As the company'...
21/10/2024
XL8 Updates EventCAT Subscription Packages for Delivering...
XL8, a leading deep-tech startup specializing in AI-powered machine translation technology, today announces the launch of its updated EventCAT subscription pack...
21/10/2024
Vanessa Walmsley named Chief Commercial Officer for Vizrt
Vizrt, the leader in real-time graphics and live production solutions for content creators, today announces the appointment of Vanessa Walmsley as its Chief Com...
21/10/2024
Week 1 of the RE:Vision Effects 2024 Raffle at Creative Cow!
Week 1 of the RE:Vision Effects 2024 Raffle at Creative Cow! Brie Clayton October 21, 2024 0 Comments Two chances to win a RE:Vision Effects plug-in s...