
Autonomous vehicle (AV) technology is heading to the mainstream.
The NVIDIA DRIVE ecosystem showcased significant milestones toward widespread intelligent transportation at CES. Growth is occurring in vehicle deployment plans as well as AI solutions integrating further into the car.
Foxconn joined the NVIDIA DRIVE ecosystem. The world's largest technology manufacturer will produce electronic control units based on the NVIDIA DRIVE Orin systems-on-a-chip and build its electric vehicles using the NVIDIA DRIVE Hyperion platform.
The Polestar 3, which is powered by NVIDIA DRIVE Orin, made its U.S. debut, showcasing its new driver-monitoring system. Working with intelligent sensing company Smart Eye, the automaker is using AI to improve in-cabin safety and convenience.
The Polestar 3 makes its U.S. debut in the Smart Eye CES booth. Also appearing stateside for the first time was the Volvo EX90 fully electric SUV. Volvo Cars' new flagship vehicle features centralized, software-defined compute powered by DRIVE Orin and NVIDIA DRIVE Xavier, and will begin deliveries in early 2024.
The Volvo EX90 was on display at the automotive technology company, Luminar's booth (CES LVCC West Hall booth 5324). Luminar, an NVIDIA DRIVE ecosystem member, is providing its lidar technology to enable next-generation safety and, in the future, highway autonomy.
The Volvo EX90 in the Luminar booth at CES. Elsewhere on the show floor, NVIDIA DRIVE ecosystem members such as Aeva with Plus, Imagry, Infineon with Lucid, u-blox and Valeo showcased the latest innovations in intelligent transportation.
These announcements mark a shift in the autonomous vehicle industry, from early stages to global deployment.
Foxconn Enters the AV Arena Building safe, intelligent vehicles with highly automated and fully autonomous driving capabilities is a massive endeavor.
NVIDIA DRIVE offers an open, AI-enabled AV development platform for the industry to build upon. By adding Foxconn as a tier-one platform scaling partner, NVIDIA can greatly extend its efforts to meet growing demand.
In addition, Foxconn's selection of DRIVE Hyperion will speed time to market for its state-of-the-art EVs with autonomous driving capabilities and lower its time-to-cost strategy.
The DRIVE Hyperion sensor suite is already qualified to ensure diverse, redundant real-time processing, which increases overall safety.
Inside AI Smart Eye driver monitoring software helps keep attention on the road. The industry is placing greater focus on interior safety and convenience features as AI takes over more driving tasks.
Driver monitoring is a key part of Polestar's broader driver-understanding system, which includes features such as adaptive cruise control, lane-keep assist and pilot assist as standard. These coordinated systems run simultaneously on the centralized DRIVE Orin AI compute platform.
The Polestar 3, launched in October, features two closed-loop driver-monitoring cameras and software from Smart Eye (booth 6353) which track the driver's head, eye and eyelid movements, and can trigger warning messages, sounds or an emergency-stop function if a distracted, drowsy or disconnected driver is detected.
End-to-End Innovation The rest of the CES show floor was brimming with new vehicle technologies poised to deliver more convenient and safer transportation.
Lucid showcased its flagship sedan, the Air, in partner Infineon's booth (booth 3829), breaking down the technologies that make up the award-winning EV. At its core is the NVIDIA DRIVE centralized compute platform, which powers its software-defined DreamDrive advanced driver assistance system.
The award-winning Lucid Air electric sedan. In addition to personal transportation, NVIDIA DRIVE is powering safer, more efficient public transit, as well as delivery and logistics.
Israeli startup Imagry (booth 5874), a developer of mapless autonomous driving solutions, announced that its DRIVE Orin-based platform will power two autonomous bus pilots in its home country in 2023. Lidar maker Aeva (booth 6001) showcased the latest vehicle from autonomous trucking company Plus, built on DRIVE Orin.
AV sensing and localization technology also exhibited significant advances. Global tier-one supplier Valeo (booth CP-17) demonstrated how it's using the high-fidelity NVIDIA DRIVE Sim platform to develop intelligent active lighting solutions for low-light conditions. U-blox (booth 10963), which specializes in global satellite navigation satellite system solutions, showed the latest in AV localization, integrated into the NVIDIA DRIVE Hyperion architecture.
With every corner of the AV industry firing on all cylinders, CES 2023 is signaling the start to the widespread deployment of intelligent transportation.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...