Sky Sports partners with UK broadcasters to make World Cup qualifier available to all
27/05/2022
The deal means everyone in Scotland and Wales can get behind their national teams in their bids to reach the FIFA World Cup Qatar 2022.
The game, which will also be shown on Sky Sports, is the culmination of a long qualifying campaign for both nations, following initial postponement of Scotland's fixture with Ukraine after Russia's invasion, while Wales beat Austria 2-1 back in March.
Jonathan Licht, Managing Director of Sky Sports, commented: Next Sunday's game is a huge fixture for Wales and Scotland supporters, and for football fans throughout the UK and Ireland. We are thrilled to make a game of such national sporting significance available to the widest possible audience, thanks to our partnership with ITV, S4C and STV."
Niall Sloane, ITV Director of Sport, said: This agreement ensures free to air coverage for all football fans for the crucial World Cup Play-Off Final. The deal with Sky Sports will bring fans of the Home Nations the chance to watch their team progress to the 2022 FIFA World Cup, which we hope our viewers will enjoy.
Bobby Hain, Managing Director of Broadcast at STV, said: "After initiating discussions with Sky Sports and working closely with them to secure an agreement, were delighted that this potentially historic moment in Scottish international football will be available for everyone to watch for free on STV.
"There is of course a decisive fixture to come before then, but regardless of the result, its hugely exciting to have international football returning to STV next Sunday.
Sian Doyle, S4C Chief Executive, said: "The play-off final is one of the biggest games in the recent history of the Welsh football team and one the whole nation will be watching with tremendous excitement.
"S4C is here to provide a service to the people of Wales and we are proud to be a part of the Red Wall.
"We will be turning our channel red to show our support for the team and we will be behind them all the way. We hope Wales supporters will join us and enjoy our coverage. Yma o Hyd."
Scotland vs Ukraine will be live on Sky Sports at 7.45pm on Wednesday 1st June.
The FIFA World Cup Play-Off Final between Wales and Ukraine or Scotland will kick off at 5pm on Sunday 5th June, live on Sky Sports and free to air on ITV, STV and S4C.
Viewers can also track all the action on skysports.com and the Sky Sports app for minute-by-minute updates on the go.
Notes to Editors:
This is not the first time that Sky has shared sports rights with PSB partners, in moments of national importance:
In 2019, Sky partnered with Channel 4 to show England's bid to lift the Cricket World Cup for the first time, available for the whole of the UK to watch. The final saw a peak audience across Sky and Channel 4 of 8.3 million, watch England lift the trophy.
The 2021 Formula One season was one of the most competitive and debated campaigns ever, climaxing in a winner takes all battle between Lewis Hamilton and Max Verstappen. Sky again partnered with Channel 4 to see a combined peak audience of 7.4 million people watch Max Verstappen seal the World Championship title
About Sky:
Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.
Our technology, including the market leading Sky Q, connects people to everything they love - with entertainment from Sky TV, Netflix, Disney+ and Amazon Prime Video, and apps like Spotify, YouTube, ROXi, Highbrow, Fiit, and more, in one place, easy. Our streaming service, NOW, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.
Building on the success of Sky Originals like Chernobyl, Bulletproof and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free and Sky Sports, our leading sports broadcasting service brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in between. Sky Cinema is the home of Sky Original films with brand new films launching every month alongside an unrivalled range of the latest cinema releases and on demand library. Our new TV and movie studio, Sky Studios Elstree, which will open in 2022, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years.
We believe that we can be a force for good in the communities in which we operate. We're committed to being Europe's first net zero carbon entertainment company by 2030 and we're proud to be a Principal Partner and Media Partner of COP26 - the UN Climate Change Conference. We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for our commitment to diversity, and we've set ambitious 2025 targets to continue to increase diversity and representation. We're also committed to investing £30million across our markets over three years to improve our approach to diversity and inclusion, and to tackle racial injustice.
Sky employs just under 1000 people in Ireland with over 750 of those based at its Head Office in Burlington Road in Dublin. As part of our Sky Cares programme, we teamed up with Age Action to support
LINK: | https://www.skygroup.sky/en-gb/article/sky-sports-partners-with-uk-bro... |
See more stories from sky |
Most recent headlines
09/12/2024
Dalet Named an IDC Innovator in Media and Entertainment
Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...
23/11/2024
Heartwarming Out of My Mind Highlights the Importance of Disability Advocacy
PARK CITY, UTAH - JANUARY 19: (L-R) Judith Light, Rosemarie Dewitt, Luke Kirby, Michael Chernus, Phoebe-Rae Taylor, Sharon M. Draper, Amber Sealey, and Courtney...
23/11/2024
TCLtv+ Adds 23 CBS Fast Channels
LOS ANGELES/NEW YORK TCL's streaming service TCLtv+ has struck a content deal with Paramount Streaming that will add 23 CBS FAST channels to its lineup....
23/11/2024
Viamedia Signs Ad Rep Deals with 7 More Service Providers
LEXINGTON, Ky. The independent advertising rep firm Viamedia has further expanded its sales network with news that it has agreements to manage advertising sale...
23/11/2024
The Trade Desk Jumps Into Streaming TV With Ventura OS
VENTURA, Calif. Programmatic ad giant The Trade Desk is pushing into the streaming technology business with a new operating system called Ventura....
23/11/2024
Writers Guild, 3 PBS Stations Reach Tentative Agreement for New Contract
BOSTON, LOS ANGELES AND NEW YORK The Writers Guild of America has announced that it has reached a tentative agreement with management at PBS member stations WGB...
23/11/2024
Supreme Court to Consider Legality of FCC's Universal Service Fund
WASHINGTON, D.C. The U.S. Supreme Court has agreed to hear an appeal in a case that alleges the FCC does not have the authority to decide how funds from the Uni...
22/11/2024
Michelle Satter to Be Honored at 2025 Sundance Film Festival Gala Celebrating Sundance Institute Presented by Google TV
Sean Wang, Julian Brave NoiseCat, and Emily Kassie to Receive Annual Vanguard Aw...
22/11/2024
Spotify Inks a New Partnership With Bloomsbury To Offer A Greater Assortment of Audiobooks
Our library continues to grow. In 2022, we announced the addition of audiobooks ...
22/11/2024
SBS wins Australian Podcast Publisher of the Year for third year running
SBS wins Australian Podcast Publisher of the Year for third year running 22 November, 2024 Media releases An outstanding slate of multilingual, multicultur...
22/11/2024
Film Lighting: a Cinematic Guide w/ Free Lighting Plots
Home Applications Film Lighting: a Cinematic Guide w/ Free Lighting Plots Your Guide to Film Lighting In this guide, we'll explore the history of fil...
22/11/2024
Fox, Hulu Renew Content Deal
Fox Entertainment and Hulu have renewed a multi-year content distribution agreement that will keep in-season streaming rights for Fox's programming slate on...
22/11/2024
Academy Award-Winning Film Studio Caviar Signs Director Duo MAMA
Academy Award-Winning Film Studio Caviar Signs Director Duo MAMA Brie Clayton November 22, 2024 0 Comments Academy Award-winning independent film stud...
22/11/2024
A Creative Alliance for Black Friday: Independent Software Makers Unite for Photographers
A Creative Alliance for Black Friday: Independent Software Makers Unite for Phot...
22/11/2024
Partial Bold Text using After Effects expressions UPDATED
Partial Bold Text using After Effects expressions UPDATED Graham Quince November 22, 2024 0 Comments Now with an improved expression for Per Word Se...
22/11/2024
John Lawson Steps Down as AWARN Executive Director
WASHINGTON John Lawson, longtime broadcast alerting advocate and founder of the AWARN Alliance, said he is stepping down as its executive director to work full-...
22/11/2024
Red, white and Blue Lucy UK media tech provider reaches across the Pond
Entering the American market follows a period of significant growth for the company By Matthew Corrigan Published: November 22, 2024 Entering the American...
22/11/2024
Warner Bros. Discovery Introduces Shop With Max and Moments
NEW YORK Warner Bros. Discovery Advertising Sales has incorporated Kerv's AI-enhanced technology into its ad-tech platform and launched two new ad offerings...
22/11/2024
EDO, Vizio Ink New Multiyear Smart-TV Data Licensing Pact
NEW YORK Vizio's Inscape, a smart-TV data provider, and EDO said they have extended their longstanding data partnership....
22/11/2024
New Pixotope Reveal Enables AR, Virtual Production Without Green Screens
OSLO, Norway Live augmented reality and virtual production specialist Pixotope Technologies has launched Pixotope Reveal, an AI-powered background segmentation ...
22/11/2024
Nominations Open for 2025 NAB Technology Awards
The National Association of Broadcasters has opened nominations for the 2025 NAB Technology Awards, recognizing excellence in broadcast engineering, digital lea...
22/11/2024
Thanksgiving TV Sports Ad-Spend Binge To Hit $624 Million
In between helpings of turkey and other Thanksgiving Day fare, viewers will see companies dishing up hefty portions of ads on sports programming, with the natio...
22/11/2024
8 Channels Added to MyFree DirecTV Streaming Lineup
Following the recent launch of the MyFree DirecTV free-ad supported package of 70-plus streaming channels, DirecTV has launched eight new channels catering to s...
22/11/2024
Viant, Disney Advertising Expand CTV Ad Collaboration
IRVINE, Calif. Viant Technology said it has expanded its agreement with Disney Advertising that's focused on making premium connected TV, video and display ...
22/11/2024
Xumo To Make Ad Inventory Available Programmatically With PubMatic
PHILADELPHIA and REDWOOD CITY, Calif. Xumo, the streaming platform joint venture of Comcast and Charter Communications, has reached an agreement to make its pre...
22/11/2024
Mediaocean To Acquire Innovid, Will Merge It With Flashtalking
NEW YORK Privately-held ad tech giant Mediaocean has inked a definitive agreement to acquire Innovid, an independent software platform for advertising creation,...
22/11/2024
Viz University introduces new Viz Artist certifications aimed at upskilling designers of all levels
Viz University introduces new Viz Artist certifications aimed at upskilling desi...
22/11/2024
NBC Sports President Rick Cordella on How Comcast's NBCU Cable-Net Spinoff Will Impact Sports Ops
NBC Sports President Rick Cordella on How Comcast's NBCU Cable-Net Spinoff W...
22/11/2024
NWSL Championship 2024: CBS Sports Caps Off First Year of In-House Broadcasts With Saturday's Final in Kansas City
NWSL Championship 2024: CBS Sports Caps Off First Year of In-House Broadcasts Wi...
22/11/2024
Premier League To Establish In-House Media-Operations Business for 2026-27 Season
Premier League To Establish In-House Media-Operations Business for 2026-27 Seaso...
22/11/2024
SailGP Season 5 Set to Be Most Expansive Yet'
SailGP Season 5 set to be most expansive yet' By George Bevir Friday, November 22, 2024 - 10:34 Print This Story SailGP: The New Zealand Sail Grand P...
22/11/2024
SailGP Season 5: New Broadcasters, New Requirements
SailGP Season 5: New broadcasters, new requirements By George Bevir Friday, November 22, 2024 - 10:34 Print This Story The Germany SailGP team in action a...
22/11/2024
SailGP Season 5: AI Cameras to Get Viewers Closer to the Action
SailGP Season 5: AI cameras to get viewers closer to the action By George Bevir Friday, November 22, 2024 - 10:33 Print This Story Getting viewers closer ...
22/11/2024
SailGP Season 5: Getting Umpires Onscreen and More Studio-Based Content
SailGP Season 5: Getting umpires onscreen and more studio-based content By George Bevir Friday, November 22, 2024 - 10:33 Print This Story Australia SailG...
22/11/2024
SailGP Season 5: Enhanced LiveLine Graphics Bring Augmented Reality to Chase Boats
SailGP Season 5: Enhanced LiveLine graphics bring augmented reality to chase boa...
22/11/2024
Full House: Inside Production of the European Curling Championships
Full house: Inside production of the European Curling Championships By Kevin Hilton Thursday, November 21, 2024 - 12:40 Print This Story Curling star Anna...
22/11/2024
NBC Sports President Rick Cordella on How Comcast's NBCU Cable Net Spinoff Will Impact Sports Ops
NBC Sports President Rick Cordella on How Comcast's NBCU Cable Net Spinoff W...
22/11/2024
Sky and Peacock's Original hit drama series The Day of the Jackal scores a second season renewal
Sky and Peacock's Original hit drama series The Day of the Jackal scores a s...
22/11/2024
Rugged Rugby: Conquer or Die' Premieres December 10: A Battle for Supremacy Begins
Back to All News Rugged Rugby: Conquer or Die' Premieres December 10: A Ba...
22/11/2024
Standards Pavilion elevates the role of standards in advancing climate action at COP29
Friday 22 November, Baku, Azerbaijan: As COP29 wraps up in Azerbaijan, the Stand...
22/11/2024
Let's Make Toy Show Day Official
Let's Make Toy Show Day Official The Late Late Toy Show | Friday December 6th | 9:35PM Watch Below The Late Late Toy Show is fast approaching and kids al...
22/11/2024
COOPANS, the Alliance Managing Europe's Largest Air Traffic Volume, Upgrades its Air Traffic Control (ATC) System with Thales
Facebook Twitter LinkedIn COOPANS is a leading international cooperation b...
22/11/2024
Press release
Facebook Twitter LinkedIn Thales confirms that the Parquet National Financier (PNF) in France and the Serious Fraud Office (SFO) in the United Kingdom hav...
22/11/2024
RT General Election 2024: Critical Election Period
The broadcasting regulator, Coimisi n na Me n has removed the traditional broadcast Moratorium for television and radio. In the past, this applied from 14:00 ...
21/11/2024
Neneh Cherry Takes Us on a Musical Journey Inspired by Her Memoir, A Thousand Threads'
Neneh Cherry, a musical trailblazer for more than three decades, is full of stor...
21/11/2024
6 Spotify Audiobook Features That Level Up Your Listening Experience
Since launching our audiobooks offering, we've continuously upped our game on designing a user experience that provides seamless and engaging listening. You...
21/11/2024
SEP 2024 / PAG launches new MPL150 Battery at IBC24
1ST SEPTEMBER 2024 PAG Ltd. UK, the creator of innovative, high-end portable power systems for the film and television industry, has announced the introduction...
21/11/2024
SEP 2024 / PAG Introduces new Cinergy Battery
1ST SEPTEMBER 2024 PAG Ltd. UK, the creator of innovative, high-end, portable power systems for the film and television industry, has announced the introductio...
21/11/2024
Celebrating The Best Of The Best
The HPA Awards exist to honor and recognize the accomplishments of the talented HPA community and to support their efforts with increased awareness and celebrat...
21/11/2024
L3Harris Co-Founder, Chair and CEO Chris Kubasik: Arsenal of Democracy 2.0 Will Require New Ways of Doing Business
He writes in POLITICO: When it comes to protecting our country, innovation and s...