
United Kingdom, Republic of Ireland, 29th July, 2013: Canon, as an Official Partner of the IAAF World Championships Moscow 2013, which takes place in August, will provide support for the event through a range of activities.
Canon is an Official Partner of the International Association of Athletics Federations (IAAF) World Athletics Series, sponsoring a total of 15 IAAF World Athletics Series events from 2013 to 2016. The IAAF World Championships Moscow 2013, which begins on August 10, is a global competition that will bring together more than 2,500 athletes from some 200 countries and regions. Canon, in addition to displaying the company's logo on signage within the venue and on outdoor advertisements throughout Moscow, will support the Championships through its products, technology and service by carrying out a range of activities, including those listed below.
On-site Canon Professional Service Centre
At numerous sporting competitions both in Japan and overseas, Canon has provided behind-the-scenes support to members of the press covering these events, including technical support, advice and repair services as well as loans of the latest Canon EOS system camera and lens equipment. To further improve media support at the IAAF World Championships Moscow 2013, expert staff at the on-site Canon Professional Service centre will assist the journalists and sports photographers from various countries and regions across the world. Additionally, all accredited photographers covering the event will wear bibs displaying the Canon logo.
Canon Special IAAF World Championships Moscow 2013 website
Canon will incorporate within the company's homepage a dedicated IAAF World Championships Moscow 2013 website that provides information related to the Canon Professional Service centre. Additionally, the site will include a link to the Canon Photo of the Day, which, featured on the IAAF and Local Organizing Committee official websites during the competition, will present one image per day that has been carefully selected from among the many captured daily during the event. Visitors will be able to enjoy breathtaking images of the athletes in action, captured by top sports photographers who are supported by the outstanding imaging performance of Canon cameras and lenses.
Canon area in the IAAF Market Street fan zone
Fans attending the IAAF World Championships in Moscow will be able to have fun with imagery at the event in Canon's area within the IAAF Market Street fan zone. Amongst other entertainment activities, visitors will be able to enjoy Canon's exclusive photo studio. The images from the Canon Studio on Market Street will be shared on the Canon Russia Facebook page.
Canon is also providing the IAAF with a range of imaging and printing solutions to help ensure the overall success of the tournament, including printers and multifunction devices which will be used in Moscow in IAAF offices, the media centre, the broadcast TV centre and the accreditation centres.
Canon will continue contributing to the advancement of sports through the use of Canon products and technologies.
IAAF World Championships Moscow 2013: Related websites
Canon x IAAF World Championships Moscow 2013 website: www.canon.com/moscow2013
IAAF official website: http://www.iaaf.org
Local Organizing Committee official website: http://www.mos2013.ru/en/
IAAF World Athletics Series: Canon Sponsorship Overview
Year Event Dates Location
2013 IAAF World Cross Country Championships Mar. 24 Bydgoszcz, Poland
IAAF World Youth Championships Jul. 10-14 Donetsk, Ukraine
IAAF World Championships Aug. 10-18 Moscow, Russia
2014 IAAF World Indoor Championships Mar. 7-9 Sopot, Poland
IAAF World Half Marathon Championships Mar. 29 Copenhagen, Denmark
IAAF World Race Walking Cup May 3-4 Taicang, P.R. of China
IAAF World Junior Championships Jul. 22-27 Eugene, OR, U.S.A.
IAAF Continental Cup Sep. 13-14 Marrakech, Morocco
2015 IAAF World Cross Country Championships Mar. Guiyang, P.R. of China
IAAF World Youth Championships Jul. Cali, Colombia
IAAF World Championships Aug. 22-30 Beijing, P.R. of China
2016 IAAF World Indoor Championships Mar. TBD
IAAF World Half Marathon Championships Mar. TBD
IAAF World Race Walking Cup May TBD
IAAF World Junior Championships Jul. TBD
Note: As an Official IAAF Partner, Canon input devices, such as cameras, lenses and video cameras, and output devices, such as copiers, multifunction devices, printers, scanners, facsimile machines and projectors, have been designated as Official Products of the IAAF World Athletics Series.
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