Live From Super Bowl LIX: FOX Sports Highlights Celebrity Fashion With Production of Tubi Red Carpet Show in 1080p HDR Show will be housed in a Solomon Group-built tent outside Caesars Superdome By Kristian Hern ndez, Senior Editor
Sunday, February 9, 2025 - 10:32 am
Print This Story | Subscribe
Story Highlights
FOX Sports will broadcast the best of the AFC and NFC in tonight's game, but, three hours before the first play, the Tubi Red Carpet at Super Bowl LIX at 3:30 p.m. ET will showcase some of the most famous celebrities' fashion game. The 1080p HDR production from a dedicated space outside Caesars Superdome will bring a new element to the biggest NFL game of the year.
Fashion will be the focus when celebrities walk the Red Carpet before the Big Game.
We think it's a great concept between us and the NFL to provide an access point for the VIPs to come through in an amazing experience for the viewers at home, says Brad Cheney, VP, field operations and engineering, FOX Sports. The celebrity effect on these games continues to grow, so we want to have something where they can feel part of the game.
Red-Carpet Ready: Solomon Group, Live Digital Entertainment Provide Essential Assistance After the Thanksgiving holiday, FOX Sports and its partners on the project hit the final stretch of the preparation phase. The team at the Solomon Group - including co-founder/CEO Gary Solomon Jr. and Senior Producer Victoria Sumrall - were a pivotal part of constructing the interior of the temporary tent, part of the league's wider infrastructure system. The team worked closely with FOX Sports' tech team to complete construction on time.
On the production side, Cheney and his crew are supplying technological and front-bench support for Live Digital Entertainment, the main production company. FOX Sports director Bryan Lilly, producer Mark Teitelman, and Technical Producer Bill Moore will be at the controls, with Live Digital Entertainment Executive Producer/Showrunner Eddie Delbridge as the program's lead. Game Creek Video Varsity mobile unit will produce the show and, after its conclusion, will become the backup mobile unit for disaster recovery for the main game broadcast.
Solomon Group put together the structure that will house the show outside Caesars Superdome.
The space is large enough to accommodate host Olivia Culpo, Emmy Award-winning media personality Rocsi Diaz, New Orleans defensive end Cam Jordan, influencer Taylen Biggs, and NFL Fashion Editor Kye Smith, as well as various other outlets that want to spotlight the celebrities on-air.
A number of other NFL Media partners will also be on the Red Carpet to ask their questions and see everyone as they come through, says Cheney. There's going to be some really neat pieces to this [show] that are different from what you normally would expect on a Red Carpet.
A First for Tubi: The Digital Platform's First Live Show Features 15 Cameras, Celebrity Guests The Super Bowl and popular culture have become a match made in heaven over the years, and, with the introduction of the show, there's no better time to bring it to Tubi as its first live marquee show. When you pair this accomplishment with the game being shown completely free on the platform, Sunday will be a monumental day for Tubi.
The noteworthy day will be matched with a hefty stack of technology. The complement of 15 cameras will feature impressive hardware, including the standard assortment of studio-show cameras, a Steadicam with the FOX Megalodon shallow-depth-of-field camera for a cinematic and up-close look at the outfits, and a RailCam to track the celebrities down the red carpet.
From a programming perspective, celebrities associated with both the Kansas City Chiefs and Philadelphia Eagles as well as with the host city are expected, but a handful of unexpected guests are likely to pop up on the carpet.
I think we forget how many people are here for the largest football game in the world, says Cheney. It's exciting to see how we can pull them into the show. We'll also have a way for [the guests] to sit down and have a deeper conversation or a longer conversation with us.
In addition to the celebrities attending the game, the show will feature photos of the players and their pregame outfits as they make their way from the team buses into the stadium and into their respective locker rooms.
Game Creek Video Varsity mobile unit will produce the Red Carpet show.
The HDR Difference: A Workflow To Make the Fashion Pop on Super Bowl Sunday 1080p HDR isn't new to the crew at FOX Sports, but, in this specific situation with its use in a live fashion show, the HDR component can be a game-changer for fans viewing on compatible devices.
Our goal is to set the stage and make this something that's going to wow people, says Cheney. These outfits are amazing and detailed-oriented, and, with the visual difference that HDR provides, the show is going to drive that home.
Ultimately, this show will point fans toward the Chiefs-Eagles matchup at 6:30 p.m. ET on FOX, Tubi, and the broadcaster's digital outlets.
Since it's not just the diehard football fans that tune into this game, he adds, [this show] is about catering to all the customers of the Super Bowl. The more we can cater to those people and drive them toward watching the game, it's an important part of the day.
North America Stories
11/03/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
11/03/2025
SAN JOSE, Calif. Harmonic has announced that Weigel Broadcasting has deployed Harmonics VOS Media Software, which offers playout-to-delivery capabilities, inclu...
11/03/2025
NEW BERN, N.C. Wheatstone will introduce a Linux audio driver for its WheatNet IP audio network during the 2025 NAB Show, April 5-9, at the Las Vegas Convention...
11/03/2025
NEW YORK A new study finds that as TV viewership for women's sports surged by 131% in 2024, the programming also saw a 56% year-over-year increase in ad im...
11/03/2025
Powerful switcher for news studio
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, has installed its HVS-1200 ...
11/03/2025
Intinor, Sweden's leading developer of high-quality video over the internet, is unveiling significant advancements to its Direkt series at NAB 2025. With a ...
11/03/2025
Glensound, a leader in high-quality audio systems, is bringing yet more innovation to NAB Show 2025 (Booth N2270, Las Vegas Convention Center, 6-9 April). Well-...
11/03/2025
Whittier, Calif.-based Anaconda Street Productions (ASP) is a leading film and television production company known for creating captivating content that resonat...
11/03/2025
DNAV, a full-service systems integrator, consultant, and manufacturer's representative of leading broadcast, AV, lighting, and display equipment, announces ...
11/03/2025
MNC Software Inc., a global leader in network solutions, is pleased to announce the appointment of Darren Frearson as its new Chief Executive Officer, effective...
11/03/2025
Polar Graphics, a UK leading distributor for the broadcast, post and pro-AV industries, has signed a licensing agreement with XenData to include its XenData Arc...
11/03/2025
Chyron PAINT 9.9 Delivers Sharper Visuals and Smoother Workflows for Sports Tele...
11/03/2025
Alice in Wonderlight Filmed with URSA Mini Pro 12K OLPF
Brie Clayton March 11, 2025
0 Comments
Play captured in 8K60p as part of national initiative t...
11/03/2025
Twisting in the Wind - An Apple Motion Tutorial
Simon Ubsdell March 11, 2025
0 Comments
Another very simple text-based project that uses an unusual co...
11/03/2025
The secret to looking inside a Project in Premiere Pro
Colin Smith March 11, 2025
0 Comments
This tutorial demonstrates the incredible capabilities of...
11/03/2025
New Book Explores How the Quiet Storm Shaped Modern R&B In The Quiet Storm, Berklee Online alumnus Amani Roberts explores how the radio format defined America...
11/03/2025
Underwater DoP Ian Seabrook on Last Breath Credit: Jon Borg / 2024 FOCUS FEATURES LLC
Canadian/British Director of Photography, Ian Seabrook is one of the ...
11/03/2025
Originally opened in the early 1960s as Moonglow Records, The Sound Factory name was coined by Producer David Hassinger, who purchased the studio in 1969. A lit...
11/03/2025
BCNEXXT, a trailblazer in virtualized, cloud-native systems for Linear, VoD, and OTT publishing, proudly marks a decade of redefining broadcast playout. This mi...
11/03/2025
Experience Commerce, an integrated marketing agency within the Cheil Network, has been appointed as the official digital partner for Parle Candy Culture, reinfo...
11/03/2025
PORTSMOUTH, N.H. A new survey highlights how far major streaming platforms have come in terms of offering sports, with findings that show the number of people ...
11/03/2025
TYSONS, Va. Tegna Inc. has announced today that John Trevi o has been named president and general manager at WKYC, the NBC affiliate serving Cleveland, Ohio, ef...
11/03/2025
BOSTON Brightcove has announced that Canela Media is using Brightcove's technologies to power its streaming operations....
11/03/2025
CESSON-SEVIGNE, France Chunghwa Telecom, the leading telecommunications operator in Taiwan, has selected Broadpeak to provide solutions for its streaming servic...
11/03/2025
Leader sets US debut of LPX500 Waveform Monitor for NAB 2025
Brie Clayton March 10, 2025
0 Comments
Test & measurement innovator, Leader Instruments C...
11/03/2025
The Berklee Institute of Jazz and Gender Justice Presents the Grand Gathering The Signature Series concert will feature performances by all nine of the instit...
11/03/2025
March 11th, 2025 Tribeca Enterprises, SIC, and the Lisbon City Council Announce...
11/03/2025
Drones, Flycam To Highlight 60+-Camera Coverage of THE PLAYERS This Weekend 60+ cameras, NEP's PGA TOUR fleet, 25 talent will be deployed at TPC Sawgrass B...
11/03/2025
The Art of 9:16: How Corporate Content Producers Have Embraced Vertical Video Leaders from the corporate space share their advice and success stories By SVG St...
11/03/2025
SVG Rewind: NFL's Tim Tubito on Elevating Gameday Activations of Super Bowl ...
11/03/2025
New Sponsor Spotlight: Ventuz's David Paniego on the Increasing Synergy Betw...
11/03/2025
Best Snow Day Ever: NESN, Bruins Roll Out NHL's Latest Animated Data-Visuali...
11/03/2025
Back to All News
Netflix Reveals Official Trailer for The Ladys CompanionPlay Video
Play Video
Entertainment
11 March 2025
GlobalSpain
Link copied to clip...
11/03/2025
Back to All News
Geeta Gandbhir's The Perfect Neighbor to Release on Netfli...
11/03/2025
The ROI of AI: New research on how AI is transforming B2B sales Published on Mar 11, 2025 Categories: Research, Data and insights
LinkedIn Corporate Commun...
11/03/2025
Powerful new switcher for news studio...
11/03/2025
Video Switchers, Signal Processors, Media Gateway, Software-Based Production Platforms, Servers and Graphics Solutions Now Fully Dante Compatible...
11/03/2025
Compound found in common herbs inspires potential anti-inflammatory drug for Alzheimer's disease Scripps Research scientists created a stable form of carnos...
10/03/2025
Nielsen Marketing Cloud data now available in LiveRamp's Data Marketplace fo...
10/03/2025
BOSTON Actus Digital will unveil Actus X, the 10th generation of the companys Intelligent Monitoring Platform, during the 2025 NAB Show, April 6-9, at the Las V...
10/03/2025
Studio Technologies, manufacturer of high-quality audio, video, and fiber-optic solutions, announces its Model 201 Interpreter's Console is now shipping wor...
10/03/2025
Chunghwa Telecom, the leading telecommunications operator in Taiwan, partners with Broadpeak to power new monetization growth for its streaming service Hami Vi...
10/03/2025
Test & measurement innovator, Leader Instruments Corporation, has announced its new LPX500 multi-channel 4K waveform monitor will make its US debut at the 2025 ...
10/03/2025
Digital Domain Crafts 8.5-Minute Almost All-CG Dogfight and Environment for Marv...
10/03/2025
Symphony of Smoldering Chaos Shot on Blackmagic Design Cameras
Brie Clayton March 10, 2025
0 Comments
An ensemble drama based on real life comedians c...
10/03/2025
Berklee and FIFA World Cup 26 Debut Official Boston Host City Theme Boston is the only host city to work with an educational institution to create its unique,...
10/03/2025
Wooden Camera announced two new additions to the accessories for Sony Cameras. The new Gold Mount Plus D-Box is compatible with Sony VENICE and VENICE 2, while ...
10/03/2025
SCOTTSDALE, Ariz. PEAK3 has kicked off a crowdfunding campaign for its PEAKcast3 ATSC 3.0 M.2 receiver that integrates broadcast technology into edge computing ...
10/03/2025
From Fiserv Forum to the Forest, Part 1: Milwaukee Bucks, The Famous Group Injec...
Live From Super Bowl LIX: FOX Sports Highlights Celebrity Fashion With Production of Tubi Red Carpet Show in 1080p HDR Show will be housed in a Solomon Group-built tent outside Caesars Superdome By Kristian Hern ndez, Senior Editor 
