Mercedes-Benz AG gears up to bring Dolby Atmos Music experience to its cars
28/10/2021
jpg
Stuttgart/Munich - Mercedes-Benz today announced that it will be offering Dolby Atmos in a range of its top car models providing the ultimate in-car audio experience to its customers, allowing listeners to connect with music to its fullest creative potential.
The Dolby Atmos experience will be built into the optional Burmester high-end 4D and 3D sound system as well as integrated into the Mercedes-Maybach and shortly afterwards in the Mercedes-Benz S-Class, turning the Mercedes-Benz vehicles into state-of-the-art concert halls on wheels.
Powered by a total of 31 loudspeakers and eight sound transducers, also known as exciters, which will also be mounted into the seats, audiophiles will receive an unprecedented sound experience as they take the wheel of their chosen car, offering them a whole new immersive soundscape as they take to the road.
Our customers rightly expect the highest level of music enjoyment in a Mercedes-Benz vehicle. Therefore, Mercedes-Benz is one of the first luxury car brands in the world to rely on the ground-breaking Dolby Atmos technology , says Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG responsible for Sales. With Dolby Atmos and the Burmester sound system, we offer our customers an exciting music experience in the vehicle that is almost like a live concert. I am sure the customers will be delighted.
The entertainment hardware of the Burmester high-end 4D sound system installed in the Maybach and the S-Class already includes:
31 speakers, including 6 3D speakers that emit their sound from above, 4 near-ear speakers in the front seats, an 18.5-liter subwoofer
8 sound transducers (two per seat)
2 amplifiers
1750 watts power
John Couling, Senior Vice President Commercial Partnerships, Dolby Laboratories said: At Dolby we are passionate about extending the Dolby Atmos Music experience so that consumers can enjoy it anywhere and Mercedes-Benz shares our vision. We are excited to be collaborating with them to accelerate the adoption of this immersive auditory experience in cars. The integration of Dolby Atmos into the S-Class and the Mercedes-Maybach will offer an additional superior feature to customers whether they are in the driving seat or a passenger.
An immersive audio experience, Dolby Atmos Music adds more space, clarity and depth to music. The technology empowers creators to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of mono or stereo.
Dolby Atmos adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches an artist's original vision in the studio.
The Maybach, which incorporates Dolby Atmos, is one of the first cars in the world and the first model in the Mercedes-Benz Cars line-up to offer this superior, multidimensional sound experience that ideally complements the brands other luxury features. Luxury has always been part of Mercedes-Benz's DNA and remains a timeless concept, though one that is constantly evolving. Mercedes-Benz strives to shape the future of luxury with heritage and a progressive vision, it's about the extraordinary that creates desire. As a result, the Maybach is even better able to appeal to all its passengers senses at the highest level. The Dolby Atmos integrated in the Mercedes-Maybach will be available starting summer 2022 and will be offered for other models shortly thereafter equipped with the new MBUX system introduced with the new Mercedes- Benz S-Class.
Mercedes-Benz AG at a glance
Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans, with over 170,000 employees worldwide. Ola Ka llenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes-Benz brand with the brands of Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ, G-Class and the smart brand. The Mercedes me brand offers access to the digital services from Mercedes-Benz. Mercedes-Benz AG is one of the worlds largest manufacturers of luxury passenger cars. In 2020 it sold around 2.1 million passenger cars and nearly 375,000 vans. In its two business segments, Mercedes-Benz AG is continually expanding its worldwide production network with around 35 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents. As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is Daimlers sustainable business strategy. The company thus takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.
Copy link
Copy text
Download PDF
Download
About Dolby Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.
Contact details
General Press Inquiries
Headquarte
LINK: | https://news.dolby.com/en-WW/203864-mercedes-benz-ag-gears-up-to-bring... |
See more stories from dolby |
More from Dolby
15/12/2024
Mahindra brings Dolby Atmos to their Electric Origin SUVs range - BE 6 and XEV 9e, for an elevated entertainment expe...
15 December 2024, 20:30 (PST) Mahindra brings Dolby Atmos to their Electric Ori...
09/12/2024
Emperor Cinemas to Adopt New Dolby Vision + Dolby Atmos Offering for Premium Moviegoing Experience
9 December 2024, 18:00 (PST) Emperor Cinemas to Adopt New Dolby Vision Dolby ...
02/12/2024
Antigravity Academy and Dolby Creator Lab Launch Short Film Studio for Next-Generation Filmmakers
2 December 2024, 10:02 (PST) Antigravity Academy and Dolby Creator Lab Launch S...
25/10/2024
Dolby and Jin from BTS Celebrate His New Single I'll Be There in Dolby Atmos
25 October 2024, 16:00 (PDT) Dolby and Jin from BTS Celebrate His New Single I'll Be There in Dolby Atmos Love Jin More In Dolby | #LoveMoreInDolby S...
23/10/2024
Kenneth Branagh Theatre Company's Production of King Lear Takes the Stage in Dolby Atmos at The Shed's Griffin Theate...
23 October 2024, 05:30 (PDT) Kenneth Branagh Theatre Company's Production o...
13/09/2024
Dolby Unveils New, Live Streaming Offering for the Sport and Entertainment Industries at IBC 2024
13 September 2024, 01:30 (PDT) Dolby Unveils New, Live Streaming Offering for t...
31/07/2024
THEO Technologies is joining Dolby!
31 July 2024, 09:00 (PDT) THEO Technologies is joining Dolby! We're excited to announce that we've acquired THEO Technologies, a provider of video p...
16/06/2024
Megabox Adopting New Dolby Vision + Dolby Atmos Offering for Premium Movie Theaters
16 June 2024, 17:35 (PDT) Megabox Adopting New Dolby Vision Dolby Atmos Offer...
06/06/2024
Dolby Laboratories Announces Agreement to Acquire GE Licensing from GE Aerospace
6 June 2024, 05:30 (PDT) Dolby Laboratories Announces Agreement to Acquire GE Licensing from GE Aerospace Acquisition to strengthen Dolby's licensing bu...
29/05/2024
VIZIO and Dolby Usher in Premium Sound Era For All
29 May 2024, 05:30 (PDT) VIZIO and Dolby Usher in Premium Sound Era For All With Dolby Atmos across its entire 2024 soundbar lineup, VIZIO and Dolby are lea...
21/05/2024
Ioan Allen, a Creator of the Dolby Stereo Film Program, Receives Medal From the Festival de Cannes, Marking 50 Years ...
21 May 2024, 09:35 (PDT) Ioan Allen, a Creator of the Dolby Stereo Film Program...
10/04/2024
Dolby and Electronic Music Visionary Anyma Celebrate the Transcendent Experience of Dolby Atmos Music in Dolby's Lov...
10 April 2024, 09:00 (PDT) Dolby and Electronic Music Visionary Anyma Celebrate...
02/04/2024
Dolby Expanding the Best Way to Experience Movies by Making Dolby Vision and Dolby Atmos Available to All Premium The...
2 April 2024, 05:30 (PDT) Dolby Expanding the Best Way to Experience Movies by ...
28/02/2024
Dolby Showcases the Immersive power of Dolby Cinema in Latest Love More Global Brand Campaign
28 February 2024, 08:00 (PST) Dolby Showcases the Immersive power of Dolby Cine...
19/01/2024
Dolby and Jennifer Lopez celebrate her new album This Is MeNow featuring single Can't Get Enough in Dolby Atmos as...
19 January 2024, 09:00 (PST) Dolby and Jennifer Lopez celebrate her new album T...
11/01/2024
Revolutionary Dolby Cinema Innovations to be Honored with Two Scientific and Engineering Awards from the Academy of M...
11 January 2024, 11:30 (PST) Revolutionary Dolby Cinema Innovations to be Honor...
10/01/2024
Dolby Showcases the Growing Reach of Dolby Vision and Dolby Atmos at CES 2024
10 January 2024, 05:30 (PST) Dolby Showcases the Growing Reach of Dolby Vision and Dolby Atmos at CES 2024 Throughout the show, Dolby will highlight the nex...
17/11/2023
Dolby and Ed Sheeran celebrate the transformative experience of Dolby Atmos Music in new Love More global brand cam...
17 November 2023, 00:00 (PST) Dolby and Ed Sheeran celebrate the transformative...
10/11/2023
Winners of 2024 The Dolby Institute x Ghetto Film School New Voices. New Visions. Competition Announced
10 November 2023, 10:00 (PST) Winners of 2024 Dolby Institute x Ghetto Film Sch...
28/08/2023
Dolby Unveils New Dolby Atmos Innovation Coming to TCL TVs Ahead of IFA 2023
28 August 2023, 05:30 (PDT) Dolby Unveils New Dolby Atmos Innovation Coming to TCL TVs Ahead of IFA 2023 Dolby Atmos FlexConnect, a first coming to TCL TVs ...
29/06/2023
Dolby Releases Native Dolby Vision and Dolby Atmos Plug-ins for Unreal Engine
29 June 2023, 05:30 (PDT) Dolby Releases Native Dolby Vision and Dolby Atmos Plug-ins for Unreal Engine Starting today, developers can bring best-in-class ...
12/06/2023
Dolby Laboratories Expands Partnership with Cinpolis by Extending Multi-Year Agreement
12 June 2023, 05:30 (PDT) Dolby Laboratories Expands Partnership with Cin polis...
18/05/2023
Dolby Achieves Milestone of 500th Theatrical Film in Dolby Vision and Dolby Atmos with Mission: Impossible - Dead R...
18 May 2023, 05:30 (PDT) Dolby Achieves Milestone of 500th Theatrical Film in D...
04/05/2023
Premiere of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script Year 2 Winning Films
4 May 2023, 07:30 (PDT) Premiere of the Dolby Institute x Ghetto Film School Fi...
24/04/2023
Dolby Showcases Global Momentum at 2023 CinemaCon
24 April 2023, 05:30 (PDT) Dolby Showcases Global Momentum at CinemaCon 2023 Hits Milestone of 500th Theatrical Film in Dolby Vision and Dolby Atmos with M...
23/03/2023
Audible Launches Collection of Immersive, Cinematic Listening Experiences in Dolby Atmos
23 March 2023, 08:00 (PDT) Audible Launches Collection of Immersive, Cinematic ...
20/03/2023
Dolby Atmos Arrives in PUBG MOBILE To Bring Immersive Audio to the Battleground
20 March 2023, 09:00 (PDT) Dolby Atmos Arrives in PUBG MOBILE To Bring Immersive Audio to the Battleground Dolby Atmos puts the grit in each hit in Arena Mo...
16/03/2023
Macklemore to Perform Surprise One-Night Only Performance Live in Dolby Atmos at SXSW
16 March 2023, 05:30 (PDT) Macklemore to Perform Surprise One-Night Only Perfor...
16/03/2023
Dolby Launches New Dolby Atmos Renderer Application
16 March 2023, 05:30 (PDT) Dolby Launches New Dolby Atmos Renderer Application The Dolby Atmos Renderer application is a new all-in-one tool for Dolby Atmos...
10/03/2023
Dolby Invites the Public and SXSW Guests to Dolby House to Experience the Future of Entertainment
10 March 2023, 05:30 (PST) Dolby Invites the Public and SXSW Guests to Dolby H...
06/01/2023
Dolby Kicks Off an Incredible CES Week Starting with Imagine Dragons' First-Ever Live Performance in Dolby Atmos
6 January 2023, 12:15 (PST) Dolby Kicks Off an Incredible CES Week Starting wit...
28/12/2022
Imagine Dragons and Dolby to Kick Off CES with a Special Live Concert in Dolby Atmos at Dolby Live at Park MGM
28 December 2022, 13:30 (PST) Imagine Dragons and Dolby to Kick Off CES with a ...
13/12/2022
Opening of Smithsonians Latest Exhibit Entertainment Nation
13 December 2022, 08:05 (PST) Opening of Smithsonians Latest Exhibit Entertainment Nation Dolby and the Dolby Family celebrated the ribbon cutting of the S...
16/10/2022
Driving sound forward: Mercedes-Benz partners with Apple Music and Universal Music Group to deliver the ultimate in-c...
16 October 2022, 11:00 (PDT) Driving sound forward: Mercedes-Benz partners with...
19/09/2022
Winners of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script Year Two Announced
19 September 2022, 05:00 (PDT) Winners of the Dolby Institute x Ghetto Film Sch...
19/09/2022
Winners of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script Year T...
19 September 2022, 05:00 (PDT) Winners of the Dolby Institute x Ghetto Film Sch...
15/09/2022
Aerosmith Makes Triumphant Return To The Las Vegas Stage With Their Residency AEROSMITH: DEUCES ARE WILD
15 September 2022, 06:56 (PDT) Aerosmith Makes Triumphant Return To The Las Veg...
15/09/2022
Aerosmith Makes Triumphant Return To The Las Vegas Stage With Their Residency AEROSMITH: DEUCES ...
15 September 2022, 06:56 (PDT) Aerosmith Makes Triumphant Return To The Las Veg...
20/07/2022
Dolby Introduces Dolby Atmos Album Assembler for Music Mixed in Atmos
20 July 2022, 05:30 (PDT) Dolby Introduces Dolby Atmos Album Assembler for Music Mixed in Atmos Mastering engineers and music creators can access the master...
05/07/2022
Tencent Music Entertainment's QQ Music Becomes China's First Domestic Music Service Supporting Dolby Atmos
5 July 2022, 19:00 (PDT) Tencent Music Entertainment's QQ Music Becomes Chi...
05/07/2022
Tencent Music Entertainment's QQ Music Becomes China's First Domestic Music Service Supporting Do...
5 July 2022, 19:00 (PDT) Tencent Music Entertainment's QQ Music Becomes Chi...
09/05/2022
WONDERY ANNOUNCES COLLABORATION WITH DOLBY TO BRING IMMERSIVE SOUND TO PODCAST FANS IN DOLBY ATMOS
9 May 2022, 05:30 (PDT) WONDERY ANNOUNCES COLLABORATION WITH DOLBY TO BRING IMM...
03/05/2022
Dolby Laboratories Announces Dr. Shriram Revankar as SVP Advanced Technology Group
3 May 2022, 09:05 (PDT) Dolby Laboratories Announces Dr. Shriram Revankar as SV...
13/04/2022
Naver launches world's first Dolby Vision-capable live commerce content, opening a New World for online shopping
13 April 2022, 19:28 (PDT) Naver launches world's first Dolby Vision-capabl...
13/04/2022
Naver launches world's first Dolby Vision-capable live commerce content, opening a New World for ...
13 April 2022, 19:28 (PDT) Naver launches world's first Dolby Vision-capabl...
03/02/2022
Dolby acquires Millicast, the real-time, ultra-low-delay video streaming platform
3 February 2022, 13:15 (PST) Dolby acquires Millicast, the real-time, ultra-low...
08/12/2021
Dolby Appoints Tony Prophet to its Board of Directors
8 December 2021, 05:30 (PST) Dolby Appoints Tony Prophet to its Board of Directors SAN FRANCISCO, December 8, 2021 - Dolby Laboratories, Inc. (NYSE:DLB) an...
01/12/2021
New Survey from Dolby Reveals Shifts in Music Listening Behavior Among Adults in the U.S.
1 December 2021, 05:30 (PST) New Survey from Dolby Reveals Shifts in Music List...
16/11/2021
NIO ET7 Comes Standard with Dolby Atmos
15 November 2021, 16:27 (PST) NIO ET7 Comes Standard with Dolby Atmos JPG NIO X Dolby Atmos.JPG Shanghai - On Nov. 16, NIO announced that Dolby Atmos wi...
11/11/2021
Dolby introduces new and improved Dolby.io Spatial Audio feature for developers
10 November 2021, 15:15 (PST) Dolby introduces new and improved Dolby.io Spatial Audio feature for developers New Spatial Placement capability will enable ...