UN Women recently ignited the HeForShe campaign originally announced back on International Womens Day. Developed in support of UN Womens Beijing+20 efforts, HeForShe is a solidarity movement for gender equality that seeks to engage men and boys as advocates and agents of change for the achievement of gender equality and womens rights. The campaigns premise is that gender inequality is not a womens issue but an issue that affects everyone, and that achieving equality will benefit both women and men - socially, politically and economically.
On 20 Sept., the campaign launch began at a special event at the United Nations Headquarters, to kick-start one of the largest solidarity movements of the 21st century, that brings together one half of humanity in support of the other half, for the benefit of all. The event was co-hosted by actor and UN Women Goodwill Ambassador Emma Watson. There a video montage was presented which showed key messages from prominent personalities and role models including President Barack Obama, Matt Damon, Patrick Stewart, Kofi Annan, Antonio Banderas, President Bill Clinton, Kiefer Sutherland, Archbishop Desmond Tutu, and many other prominent male and female thought-leaders calling for broader awareness of gender inequality. As a result of all the planning and efforts leading up to this launch, the broad media response and the social media activities being generated, the campaigns official website at http://heforshe.org now reflects thousands of voices around the world calling for true equality for women and girls. A vast resource for anyone seeking actionable information on how to get involved in the expanding HeForShe movement, this site is growing richer by the second.
Ultimately, Cutters Studios executive producer Elizabeth Krajewski was able to make a powerful impact on the HeForShe campaign by addressing the need for a sensational public service announcement through her talented team and contacts, including LOOKER director Eden Tyler. Having just returned from shooting a spot in India where hed attended a play about Delhi gang-rape victim Nirbhaya, Tyler loved the campaign PSAs focus on men standing up for women. What happens when men come together to talk about women? Well, all the stereotypical images come to mind, Tyler confided. With this film, I thought it would be interesting to shift the conversation in a way that people dont expect.
Krajewski also had another very special male contributor in mind for the project. Cutters editor Barnett Kiel is equally passionate about this cause, she said. As soon as I briefed him on these meetings, he was the obvious choice to bring his passion and expertise to this project.
Director Tyler agreed that the fit was perfect. I was enthralled by Barnetts passion for this project, he confirmed. Our dialogue was effortless; we were on the same page.
Through expert craftsmanship, planning and artistry, this partnership produced the :99 PSA that opened the show at the 20 Sept. launch event, after being introduced by Kiefer Sutherland. Longer versions of this film will star in the campaigns promotions as key parts of a worldwide reach aiming to activate one billion men over the next year. In these remarkable films, men from a mixed group ranging in age from 23 to 60 take turns speaking up and sharing their heartfelt thoughts on the subject of womens equality.
Additional ingredients in bringing this spectacular content to life include teams from NYCs Nina Day Casting and the award-winning Chicago-based sound design studio Another Country. Heres how everything came together.
Casting and Pre-Production
According to Tyler, the casting process was very intensive, and honed-in on 16 men with far-ranging back stories. We were looking for men who were open-minded and had a wide set of perspectives on the issue, he said. And in talking to them, finding that core belief about how men have to stand up for women was not that difficult to do.
With Tyler aiming to capture all the footage in a single days shoot in NYC, Kiel was especially proactive in helping to formulate the on-camera interview process. As he said, I wanted to be absolutely sure that when the shoot was over and the interviews completed, I would be able to trust in the footage to reveal the highest truths of this project and thereby support women as profoundly as possible.
The Production
With the LOOKER crew including director of photography Eddie Stephenson, line producer Dorothy Toran and many other staff members from Cutters in New York, production took place under Tylers direction in NYC with a four-camera setup (three Canon EOS 5D Mark IIIs and one Panasonic Lumix GH4). Each of the 16 talents was fitted with his own wireless microphone, and additional audio coverage was provided by two shotgun mics. Essentially, Tyler gathered the group in front of the cameras, and using the questions formulated by he and Kiel, he prompted the group to start speaking up. There were more than 30 questions in all, including these:
. Why is it important for you personally to stand up for womans human rights and gender equality?
. I am a HeForShe because, why?
. I am outraged because of, what? And what are you going to do about it?
. Why do men oppress women?
. What do women mean to you personally?
. How would gender equality benefit society as a whole and why is it essential right now?
Each man was also filmed holding a hand-written sign reading HeForShe. Through the shooting process, everyone involved in the production quickly gained great admiration for each of the on-camera talents, most of whom - like brothers Eric and Anthony McGriff - are very active in womens rights issues. In Tylers words, The result was a mountain of footage, which we handed over to Barnett and gave him a few days to marinate with it.
Editing, Finishing and Delivery
On the Cutters side, under Kie
Most recent headlines
02/01/2025
With more than 640 million users and more than 250 million subscribers, Spotify ...
02/01/2025
NextGen TV, aka ATSC 3.0, continued to advance in 2024, with some notable developments and renewed hopes that a deregulatory-minded Federal Communications Commi...
02/01/2025
Artificial intelligence is undoubtedly the hottest topic in the tech industry today, displaying all the excitement, apprehension and hype of the early days of t...
02/01/2025
STAMFORD, Conn. NBC Sports said 2024 was its best year in terms of ratings since 2016. Its success was fueled by the Paris Summer Olympics as well as its NFL co...
02/01/2025
MSG Networks has been dropped from Altice USA's Optimum-branded pay TV offerings after the operator and the regional sports provider were unable to reach a ...
02/01/2025
How color film and analog color TV works with bluescreen / chromakey
Graham Quince January 2, 2025
0 Comments
A deep dive into VFX History looking at ...
02/01/2025
Hulu Series Interior Chinatown Graded with DaVinci Resolve Studio
Brie Clayton January 2, 2025
0 Comments
Colorist Aidan Stanford delivers complex gra...
02/01/2025
Bulk Font Replacement in Premiere Pro
Andy Ford January 2, 2025
0 Comments
If you want to change the font of multiple text layers in Premiere Pro, the...
02/01/2025
Streaming media's impact on the media and entertainment industry continued to widen in 2024, as more sports rights moved to streaming platforms and the rapi...
02/01/2025
ATLANTA The board of directors for Gray Television Inc. has unanimously voted to change the company's name to Gray Media, Inc. effective Jan. 1....
02/01/2025
Official television and film archives exist to preserve the history and creativity of media. But even these formal institutions do not contain everything that h...
02/01/2025
Welsh succeeds Renard Jenkins, who has reached the end of his two-year tenure in the role
By Jenny Priestley
Published: January 2, 2025
Welsh succeeds Ren...
02/01/2025
Creator Economy Isn't Really Like Film/Show Entertainment
Andy Marken January 1, 2025
0 Comments
Come on Barry, you're good at this sort of s...
02/01/2025
Blackmagic Design Announces New Lower Price for Blackmagic Pocket Cinema Camera ...
02/01/2025
Hollywood Lighting Hacks: Big Looks, Tiny Budget
Sean Alami January 1, 2025
0 Comments
Discover how to create stunning Hollywood-style lighting using ...
02/01/2025
PDC World Darts Championship: Sky Sports on the oche for the Nuke's' re...
02/01/2025
PGA TOUR's Mike Raimondo on the Highlights and Impact of the PGA's New C...
02/01/2025
SVG Year in Review - Audio Edition: More Music, More Mergers, Fewer A1s Spectrum, sports betting, AI are other factors in sound for both broadcast and streaming...
02/01/2025
SVG Year in Review: Our Most Read Stories, A Look Back at Paris 2024, and the Bi...
02/01/2025
Comscore Appoints New Chief Marketing Officer Measurement innovator taps TV, streaming and digital ad veteran Jackelyn Keller for brand and product marketing e...
02/01/2025
A fresh start to 2025 with new faces, familiar voices and plenty of Irish music ...
02/01/2025
GeForce NOW is kicking off 2025 by delivering 14 games to the cloud this month, with two available to stream this week so members can get started on their New Y...
01/01/2025
Marcy Lefkovitz, Dalet SVP product innovation, details the findings of the companys report into the future of newsrooms, including leveraging AI, optimising mul...
01/01/2025
PGA TOUR Centers Media Operations in Transformative New Studio Fully integrated ST 2110 facility enhances production for fans domestic and international By Ken...
31/12/2024
Rashad Frett shares a moment with Michelle Satter at the 2023 Directors Lab. Pho...
31/12/2024
What's Ahead in 2025? OWC's Larry O'Connor Offers Some Bold Predicti...
31/12/2024
Blackmagic Design Announces New Features for Blackmagic Cloud
Brie Clayton December 31, 2024
0 Comments
New thumbnail icon view, clip metadata inspect...
31/12/2024
5 Features in DaVinci Resolve You're Not Using (But You Should Be)
Kasia Jarco December 31, 2024
0 Comments
In this video we are going to talk abo...
31/12/2024
Back to All News
NFL Christmas Day Games on Netflix Average Over 30 Million Global Viewers
Entertainment
31 December 2024
Global
Link copied to clipboard
...
31/12/2024
Back to All News
Squid Game' Season 2 Smashes Top 10 Records as Millions W...
30/12/2024
Leaving Thomson after 21 years, former Managing Director David Quin reflects on a career spent navigating the shifting sands of global media development. From r...
30/12/2024
[Pictured: a still from Love Lies Bleeding, one of the 100 Sundance-supported titles that opened to wider audiences in 2024]...
30/12/2024
Digital Domain Creates Groundbreaking VFX for Venom: The Last Dance, Bringing ...
30/12/2024
Internet Giant GMP Builds Tokyo Virtual Event Space with URSA Broadcast G2
Brie Clayton December 30, 2024
0 Comments
Blackmagic URSA Broadcast G2 and ...
30/12/2024
Renderboxes launches Photon, a no-compromise transportable high-performance work...
30/12/2024
Shinobi II Monitor Supports Canon, Sony, Nikon - Touch to Focus with New Feature...
30/12/2024
30 Dec 2024
In a Groundbreaking Agreement, VEON and Starlink to Bring Starlink ...
30/12/2024
The pace of technology innovation has accelerated in the past year, most dramati...
29/12/2024
Gyeongnam Culture and Arts Foundation (GCAF), an active promotor of cultural and artistic diversity, has chosen Ikegami UHK-X700 camera chains for integration i...
27/12/2024
After starting 2024 with hopes that the transition to streaming might finally produce a more stable, profitable businesses, the media and entertainment industry...
27/12/2024
Broadcasters ended the year with hopes and fears about how the federal government will regulate the TV industry in 2025. While the incoming Trump administration...
27/12/2024
NVIDIA's AI Podcast gives listeners the inside scoop on the ways AI is transforming nearly every industry. Since the show's debut in 2016, it's gar...
26/12/2024
Talking about artificial intelligence in 2024 is akin to talking about the internet in 1994 everyone's excited about it and thinks it will have an enormous ...
26/12/2024
Back to All News
Netflix NFL Christmas Gameday Reaches 65 Million US Viewers
Entertainment
26 December 2024
GlobalUnited States
Link copied to clipboard
U...
26/12/2024
Back to All News
Check Out All the Must-See Trailers From Netflix's NFL Chr...
26/12/2024
Back to All News
Beyonc Delivers Epic Gift of a Halftime Performance "Beyonc...
26/12/2024
Back to All News
Get in the Game With Squid Game' Season 2 Complete Coverage Guide
Entertainment
26 December 2024
Global
Link copied to clipboard
Are...
26/12/2024
This GFN Thursday wraps up another incredible year for cloud gaming. Take a look back at the top games and new features that made 2024 a standout for GeForce NO...
24/12/2024
The National Film and Video Foundation (NFVF) is calling for applications from South African film and television filmmakers to be part of the NFVF's delegat...
UN Women recently ignited the HeForShe campaign originally announced back on International Womens Day. Developed in support of UN Womens Beijing+20 efforts, HeForShe is a solidarity movement for gender equality that seeks to engage men and boys as advocates and agents of change for the achievement of gender equality and womens rights. The campaigns premise is that gender inequality is not a womens issue but an issue that affects everyone, and that achieving equality will benefit both women and men - socially, politically and economically.
