Co-Producing with Brazil'
South Africa is currently in the process of signing a co-production treaty with Brazil, a lengthy process which commenced five years ago. On 20 July, in light of the impending agreement, South Africa's National Film and Video Foundation (NFVF) and Ancine the Brazilian National Cinema Agency presented a panel discussion titled Co-Producing with Brazil' at the 6th Durban FilmMart.
Facilitated by Elias Ribeiro, producer, director and founder of production company Urucu Media, the panel was made up of Brazilian producer, Andre Oliveira; NFVF representative, Terence Khumalo; head of international affairs at Ancine, Eduardo Novellie Valente; producer, distributor and curator of the Brazilian Focus section at the Durban International Film Festival, Carla Osorio.
Ribeiro started the conversation by asking Khumalo to share his insights as to why South Africa would like to co-produce with Brazil. Khumalo explained that when talks surrounding co-production with Brazil began at Cannes Film Festival five years ago, it was assumed that the treaty would be signed within one year. We were very na ve, five years down the line we have not yet signed but there have been a number of projects coming out of the two countries. This morning we had a closed session and what excited me most was that the producers are working outside the formal scope. Instead of waiting for the two governments to finalise the treaty they have gone ahead and co-produced, Khumalo commented.
Khumalo continued by explaining that South Africa sees Brazil as a strategic partner that could open doors to markets in other Portuguese-speaking countries and in the same way Brazil could utilise South Africa as an entry into the rest of the continent. We view this relationship very seriously and we see it working for both of us because of the similarities between the two countries and that will be reflected in some of the projects that are going to come out of the relationship, he said.
According to Khumalo, the co-production treaty between South Africa and Brazil is ready to be signed, as all diplomatic processes have been concluded.
Valente shared, from a Brazilian perspective, the value he sees in the co-production treaty with South Africa. Valente said that the similarities between South Africa and Brazil are many, not only culturally, ethnically and in terms of physical landscapes, but also in terms of both countries' historical struggles. In terms of not only immigration and colonialism from Africa to South America in one way, from South America to Africa in another way, within the context of European colonisation both ways, there are a lot of things that bind us, said Valente.
According to Valente South Africa has had a delegation in attendance at the Rio Content Market for the last three years, with 16 producers attending the most recent market. He clarified the reason for the delay in the signing of the treaty: From an audio-visual stand point we have finalised our discussions in terms of the treaty The text is ready, we have agreed on both sides on the contents. The only thing we are looking for is the moment. Because a co-production treaty between countries is not something that is signed between organisations such as the NFVF and Ancine, it is the signature of legislation between two countries.
Valente explained that there are ways for South African filmmakers to co-produce with Brazilian production companies outside of the treaty, What it would require is a project where it is very natural to have a co-production, to have it almost be a 50/50 endeavour. If you have that, from the Brazilian standpoint it's very possible to find public financing sources, to find possibilities to have it as an official Brazilian product, as well as South African, if you have the right composition of practical aspects.
Osorio mentioned that Brazil has the largest black population outside Africa: Africans have been present in Brazil for over 400 years. African presence has sustained our economic growth and left us enormous heritage that can be seen in our language, music and cuisine. Osorio said that within the audio-visual market, Brazilians are largely consumers of Hollywood content but she hopes to see a change in this consumer behaviour with the forthcoming signing of the co-production treaty with South Africa.
Olivier spoke more from a filmmaker's perspective saying that, for a country that has such an abundant black population he feels as though there isn't enough African cinema coming out of Brazil. Olivier concluded by saying that it's an exciting space in Brazil at the moment for international co-production because not only are filmmakers making their own efforts to expand Brazilian reach, there is also an intrinsic interest from the producers themselves to work with international counterparts.
Source Screen Africa
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
Co-Producing with Brazil'
