There's no denying that Latin music-replete with infectious hooks and hip-swaying rhythm to spare-has claimed a spot among the most popular genres in the U.S., Spotify's Viva Latino! Playlist, which shares Latin anthems like Bad Bunny's MIA (feat. Drake) that have topped more than half a billion streams each, is en route to surpass 10 million followers on Spotify, making it the third most followed playlist on the platform.
Music has a unique quality. It possesses the power to inspire and connect us with the creators and artists who move our souls. In the spirit of that connective power, last year we introduced our Viva Latino! Live series in Chicago. On August 30th, with renowned hitmakers Bad Bunny and Nicky Jam as headliners, Spotify is taking the series to the cultural epicenter of the Latinx community - Miami.
Like el ritmo that defines the genre, we don't see Latin music's popularity waning any time soon. Latin artists continue to grow within the Global Top 100, seeing a staggering 250% increase in representation since 2014. In the last two years alone, we've seen an average 33% year over year increase in streams of Latin music. In fact, Viva Latino! is growing at a rate 5 times quicker than any other playlist in Spotify's Top 1000 Playlists.
When Spotify approached me to be part of the first Viva Latino live last year I was truly honored, says Bad Bunny. To once again be a part of this mega experience is truly incredible. This year we are going to be on a whole other level.
Viva Latino! Live Miami takes over American Airlines Arena on August 30, 2019. This installment in the series also marks the first time one of our live shows will offer Viva Latino! superfans access to pre-sale tickets through www.VivaLatinoLive.com. A group of superfans in the Miami-area will be given early access to secure their spots. So, if you're local and a fan of the show's artist line-up, be on the lookout for an email from Spotify to see if you're one of the lucky few! Then, don't forget to head over to the Viva Latino! playlist to get yourself hyped for the show.
Tickets will be available on Ticketmaster.com with presale beginning Tuesday, June 11 at 10:00 am ET. General sale will begin on Friday, June 14, 2019 at 10:00 am ET.
Additional artists will be announced in the coming weeks, so be sure to follow @VivaLatino on Instagram and @SpotifyLatino on Twitter for the latest developments.
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There's no denying that Latin music-replete with infectious hooks and hip-swaying rhythm to spare-has claimed a spot among the most popular genres in the U.S., Spotify's Viva Latino! Playlist, which shares Latin anthems like Bad Bunny's MIA (feat. Drake) that have topped more than half a billion streams each, is en route to surpass 10 million followers on Spotify, making it the third most followed playlist on the platform.
