Today's sports enthusiasts are presented with a plethora of options in regard to how they experience an event. For a sports and entertainment arena such as TD Garden, it is imperative that as innovations in technology take place, they follow alongside to offer the best experience to their visitors. TD Garden set out to break the boundaries of a typical viewing experience, and provide an immersive experience to every visitor. They took control of their ability to reconstruct the entertainment experience being offered to their visitors by utilizing cutting-edge LED technology. The outcome presented a showcase of today's most evolutionary LED technology, and rebranded the entire experience at the arena.
As the largest sports and entertainment arena in New England, and home to the NHL's Boston Bruins and the NBA's Boston Celtics franchises, TD Garden has a reputation of excellence to uphold.
TD Garden held a 10,000 square foot in-stadium themed bar and restaurant ripe for renovation. The environment at the time could not easily support the versatility of events hosted by the arena. This is mainly due to various teams and entertainment content needing to be displayed, as determined by the event being held.
The Team Licensed Merchandise store also proved to be out date and in need of a technology refresh. As the home to two major franchises, they needed to offer an exciting and unique store experience to visitors.
The arena also held an opportunity in regards to one of their main internal concourses, which held advertising potential due to the large traffic volume. Adding unique digital displays would exploit an opportunity of an increased revenue stream along with the capability of displaying evolving wayfinding and event information. However, the space in need of renovation had significant size and layout restrictions, which made The TD Garden's vision difficult to implement.
We wanted to create the best fan experience possible by bringing our history and heritage to life in a way that was immersive, yet not overwhelming, says Amy Latimer, President, TD Garden. Our fans have given us so much over the years. We wanted to create a special experience for them to celebrate our 20th anniversary at The TD Garden.
Integrating cutting edge brand visualization solutions with compelling content is an essential component in delivering engaging brand experiences for customers in sports, entertainment, education, and business verticals. The leadership team at The TD Garden in Boston, along with their strategic partners, NanoLumens, Rosetti Architects and HB Communications implemented world-class digital display solutions in key locations throughout the facility.
Our collective objectives were to create an immersive brand storytelling experience for both Bruins and Celtics fans, says Tony Reiner, Design Lead, Rossetti Architects. Amy Latimer told our team: I want to give back to the fans the history, legacy, and rich heritage of these two franchises and thank fans for their support and our collective pride.' To do this, we had to layer in experiences relevant to each brand franchise.
LED wayfinding displays are redefining the experience of The TD Garden's internal concourses. They now utilize eye-catching displays to marry advertising and wayfinding seamlessly. The displays were designed custom to the many restrictions of the space. Masses of visitors can now navigate with ease through the concourses thanks to the newly implemented, versatile Nixel Series LED technology. This digital signage offers an interactive and fresh perspective on advertisement and opens a new stream of revenue for The TD Garden. The wayfinding displays have been placed strategically throughout the stadium, offering visual touchpoints in stratified zones to customize advertising for specific audiences, as well as ease directions to concession areas or even The Team Licensed Merchandise store.
The in-stadium themed bar and restaurant was in need of a WOW factor, and NanoLumens was ready for the challenge. The arena held a vision to transform this space to deliver an exciting new immersive fan experience that had the flexibility to showcase various teams and entertainment content seamlessly. This transformation would provide the flexibility necessary to meet the TD Garden's demand.
Next was to build a brand new world-class experiential Pro Shop to replace an outdated Team Licensed Merchandise store. This included state-of-the-art LED technology with sharp and engaging material. The Nixel Series displays were chosen to amaze fans with curved features while enriching the environment in order to boost sales of both Bruins and Celtics licensed merchandise.
NanoLumens, along with its partners, translated the experience into an iconic and immersive experience. The NanoLumens team implemented fully-transparent, unique, NanoClear displays to simulate all of the historic banners from inside the arena. NanoClear utilizes state-of-the-art, nano-optical particle diffusion, which allows objects to seamlessly float in space. The displays can accept input from nearly any device or content management system to produce specific messaging on the clear display. It is extremely slim and ultra-lightweight.
Clients are asking for their brand dreams and possibilities to be enabled. What Amy Latimer challenged us to think about is very typical of what our smartest clients are asking for today. They want bleeding edge technology and they are demanding it faster, says Simon Davis, VP, North East, HB Communications
The TD Garden is a vision that became reality. Fans can now look forward to an entertainment experience that will take their breath away. Visitors can now recognize The TD Garden as an icon, with state-of-the-art technology and eye catching visuals at every corner.
Not only has the fan experienc
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
Today's sports enthusiasts are presented with a plethora of options in regard to how they experience an event. For a sports and entertainment arena such as TD Garden, it is imperative that as innovations in technology take place, they follow alongside to offer the best experience to their visitors. TD Garden set out to break the boundaries of a typical viewing experience, and provide an immersive experience to every visitor. They took control of their ability to reconstruct the entertainment experience being offered to their visitors by utilizing cutting-edge LED technology. The outcome presented a showcase of today's most evolutionary LED technology, and rebranded the entire experience at the arena.
