CFP National Championship 2021: Crimson Tide Productions Link Contemporary Success to Storied Legacy In another noteworthy season, digital platforms shine a light on its tradition of excellence By Kristian Hernandez, Associate Editor
Monday, January 11, 2021 - 3:35 pm
Print This Story | Subscribe
Story Highlights
Over the last 15 years, the University of Alabama have a stronghold on postseason play. Whether it's the former Bowl Championship Series (BCS) or the present-day College Football Playoff (CFP), the Crimson Tide have made seven appearances in the National Championship and have lifted the trophy five times. There has been an individual at the head of Crimson Tide Production throughout all of the team's accomplishments, and that's Associate Athletics Director Justin Brant, who arrived shortly after the university's first BCS victory in 2009.
This will be the seventh time that I've been to a National Championship, he says. I'd love to say it gets old, but it doesn't ever get old.
The winning ways of Alabama is omnipresent and set-in stone around campus and within Bryant-Denny Stadium. This year, more feathers have been added to its cap with wide receiver Devonta Smith's winning of the Heisman Trophy and another trip to the title game. With these current accolade, the program's digital channels have perfectly blended creative highlights of this season and nods to the past.
The Link: Alumni in the NFL Create Synergy Between Past and Present
With the meteoric rise of Alabama football, the university has become a consistent system of talent that excel at the next level. With household names like running back Derrick Henry of the Tennessee Titans, wide receiver Julio Jones of the Atlanta Falcons, quarterback Tua Tagovailoa of the Miami Dolphins, and many more, the pipeline is pretty deep. For instance, if a graduate of the program makes a stellar play on Sundays, Crimson Tide Productions is sure to give them props and show their approval:
TO THE HOUSE @jerryjeudy
: #LVvsDEN on CBS#BuiltByBama #RollTide pic.twitter.com/yB77FLXNuJ
- Alabama Football (@AlabamaFTBL) January 4, 2021
Baltimore Ravens running back Mark Ingram, who won the Heisman back in 2009 during his time in Tuscaloosa, recorded a message for Smith after his historic night:
Welcome @DeVontaSmith_6 to the Alabama Heisman Fraternity.#BamaFactor #RollTide pic.twitter.com/0PJ9hzMAtE
- Alabama Football (@AlabamaFTBL) January 6, 2021
We have a lot of players in the NFL, so there has been a lot of content related to that, says Brant. We've had a lot of things to create.
Cinematic Shooting: Season Stories Provides a Serialized View of the Journey
Anchored by Assistant Director of Video Production Steve Jenkins and Director of Football Graphics Jonathan King, the duo helped Crimson Tide Productions create a refreshed look to their postgame recaps. Instead of straight forward stats and highlights taken from the linear broadcast, Season Stories became a long-form series that tells the narrative of each game in a captivating and creative way:
They did most of this series for our group and worked really hard on to develop that cinematic style, says Brant. Steven worked with the Washington Football Team, who shot a lot of cinematic video, so he brought some of that knowledge to us and was really instrumental.
Short-Form Content: Graphics, Quick Clips Capture Monumental Moments of 2020
Throughout the season, still images have played a huge role in the team's social efforts. While these projects are aimed toward recruiting the best high school players in the nation, these images also create engagement with their widespread fanbase. These projects are a result of working in close contact with the program's photographers and the creative ideas conceived by King.
We worked so closely with the photography group because we use a lot of their photos for all the graphics that we put out, says Brant. We've really been one group working together.
For example, the team developed simple and clean graphics like the one celebrating Smith's Heisman win as well as more complex designs announcing the team's arrival in Miami for the title game:
View this post on Instagram
A post shared by Alabama Football (@alabamafbl)
--
We've honestly done a lot of things to keep our fans engaged, admits Brant. A ton of players won awards, so there's certainly been a lot of buzz around that.
Along with longer videos, quick clips of game-changing plays has been another visual strategy. It's used to summarize the game in a digestible way and fires up the guys on the team:
My. Ball. @Charris_36.
Turnover Thursday#BamaFactor #RollTide pic.twitter.com/AcFMaHIGFp
- Alabama Football (@AlabamaFTBL) January 7, 2021
The Gatekeeper of History: Crimson Tide Productions Aim to Tell Engaging Tales
Now, in the picturesque environment of Miami, Bama will face a formidable Ohio State squad. Typically equipped with Sony PXW-FS7s, other Sony cameras, and Canon cine lenses, the crew will have even larger Canon lenses and ARRI Amira cameras to continue the trend of cinematic video. Regardless of the outcome, Crimson Tide Productions will offer stunning visuals of the action and a cohesive story of the game for fans back home.
We just try to document what happens, concludes Brant. The players and coaches make a lot easier for us to tell a story, but our role is to make them look as good as they possibly can.
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
CFP National Championship 2021: Crimson Tide Productions Link Contemporary Success to Storied Legacy In another noteworthy season, digital platforms shine a light on its tradition of excellence By Kristian Hernandez, Associate Editor 
