Sky remains the home of the Women's Super League in the most significant broadcast partnership ever for women's football in the UK & Ireland

Sky remains the home of the Women's Super League in the most significant broadcast partnership ever for women's football in the UK & IrelandWednesday 30 October 2024

Sky has today announced an historic five-year partnership with the Women's Professional League Ltd., securing the rights to show nearly 90% of all Women's Super League matches from the 2025/26 season.

Sky will broadcast 118 matches from the Women's Super League every season, up more than three times the number of games currently, with 78 fixtures shown exclusively. With over 75% of first picks plus all matches from the closing weekend exclusive to Sky, women's football fans are guaranteed more of the best matches week-in, week-out from England's top flight.

Dana Strong, Group CEO, Sky, said: This is an incredibly exciting and significant moment for women's sport. The longer-term partnership reflects our commitment to women's football and provides the platform for us to keep working with the WPLL to bring in more fans, grow the game and create the most entertaining and competitive women's football league in the world. As the home of sport, Sky is already by far the biggest investor in women's sport in the UK and Ireland, and this new partnership further demonstrates our backing of elite female athletes. We look forward to telling their stories and inspiring the next generation of fans.

The new partnership also gives Sky the option to show matches from the Women's Championship and Women's League Cup, including the Final. This brings both competitions onto Sky for the first time.

In 2023, Sky Sports broadcast over 70% of all live televised women's sport. Women's football can be enjoyed alongside England Cricket, The Hundred, US Open tennis, WTA Tour, women's golf majors, England Netball, F1 Academy, WPL Cricket, women's boxing, Women's Super League (rugby league) and more.

Football fans can enjoy this huge increase of fixtures from the women's game from next season at the same time as Sky's record deal with the Premier League kicks in, including at least 215 matches - an increase of 70% on exclusively live games. With over 1,000 EFL matches each season alongside the biggest games from the SPFL and SWPL, Sky is the unrivalled home of domestic football and is set to offer supporters of every team across these leagues more opportunity to watch their club than ever before with greater choice and value within their subscription. With the introduction of Sky Sports+ earlier this year, customers now have access to 50% more sport, at no extra cost.

Sky Sports will continue to commit marketing spend, production budget and promotion across its market-leading platforms to increase viewing and fandom for the women's game. That includes dedicated social media content across Sky Sports' WSL TikTok and Snapchat accounts to extend the WSL's reach to even more fans.

For instant, contract-free access to all Sky Sports channels, non-Sky subscribers can purchase a NOW Sports Day or Month Membership.

About SkySky is one of Europe's leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It's in our DNA. We're famous for innovation. We offer the world's smartest TV, Sky Glass; our plug and play streaming puck, Sky Stream; the best aggregation platform, Sky Q: the best aggregation platform, Sky Q; and streaming services NOW and WOW. We provide connectivity you can count on in mobile, fast, secure, reliable residential and business broadband, as well as smart home protection through Sky Protect. We're Europe's premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide free access to news and the arts. Our new state-of-the-art film and TV studio Sky Studios Elstree is projected to attract £3 billion of new production investment to the UK in its first five years and create up to 2,000 jobs. We are a diverse and inclusive employer that has a positive impact on society and the communities that we work and live in. Sky plays a major role in the UK's cultural economy and, in 2022 alone, supported a contribution of £20 billion to UK GDP, broadcast 70,000 hours of elite sports coverage and invested over £130 million to provide news to consumers free of charge.

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