
Fox Sports Taps iRacing To Fill NASCAR Void; Real-World Drivers To Face Off in Virtual World Fox will broadcast the first live event on Sunday By Ken Kerschbaumer, Editorial Director
Friday, March 20, 2020 - 3:57 pm
Print This Story | Subscribe
Story Highlights
Fox Sports, NASCAR, and iRacing are giving NASCAR icon Dale Earnhardt Jr. a chance to race once again on FS1 (as well as the Fox Sports app). Earnhardt and a number of other legends will jump into virtual cars to race on a virtual version of the Homestead-Miami Speedway. And the competition will help feed the real hunger of sports fans longing for live competition on TV in the midst of the coronavirus pandemic.
iRacing competitions feature it all, including digital wrecks that can knock drivers out of the race.
For iRacing President Steve Myers, a company that has been around for 16 years has an opportunity to deploy its PC racing-simulation software to make a difference, beginning at 1:30 p.m. ET on Sunday.
We've been working really hard to be in this position, he says, so that we can step in and provide not only NASCAR fans but also drivers a sense of normalcy.
The deal came about after Fox Sports NASCAR analyst Jeff Gordon called Earnhardt, who has been a great friend to iRacing over the year, to try to connect Myers with Fox Sports CEO/Executive Producer Eric Shanks to discuss the possibility of getting iRacing onto big-time TV.
We sketched out an idea, and they loved it right away, says Myers. Dale has been a big advocate, and I can go on and on about how he has helped us. And now the entire industry has bought into this: we actually had to change the format to have two heats because we had too many drivers and we wanted only 35 cars on the track.
iRacing is well-versed in production of a broadcast-quality virtual show, having streamed Tuesday night racing for 11 years. In such competitions as the NASCAR Coca-Cola iRacing Series, 40 of the best simulation racers compete for $300,000 over 20 races, including $100,000 for the season points winner. The Tuesday-night race this year averaged 280,000 live views this week vs. 248,000 last year.
The iRacing headquarters facility in Chelmsford, MA, features a new $200,000 control room built in November and houses all the racing computers, a production switcher, and other gear.
We hired people from the broadcast world like producers and have others [serve as] camera [operators] and spotters, says Myers. We can connect and do everything remotely, but we host all of the stuff ourselves, create the website and software, and have our own servers and database.
On Sunday, all the drivers will compete from their homes, and all that is required is a typical videogame racing system that can be picked up at Best Buy (although some pros do have full racing cockpits with wraparound screens; others wear VR goggles). iRacing has laser-scanned all the racetracks to make sure all the bumps are accounted for (as well as light poles and other features).
The most unusual aspect of the race on Sunday is that it will feature real drivers competing in a simulation that can make use of some of their skills but not all of them.
Some are going to be doing this for the first time this week, Myers notes. Those guys will be fun to watch as they will realize there is a reason guys in the esports series get $100,000: it's a hard skill to master. And the first-timers will struggle at first because they have to get used to racing without all of their senses. But, if they treat it with the same patience they do racing in the real world, they will be fine.
Fox NASCAR broadcasters Jeff Gordon, Mike Joy, and Larry McReynolds will call the action from the iRacing virtual Homestead-Miami Speedway. Clint Bowyer, who expanded his role with Fox Sports earlier this year, will serve as in-car analyst, competing in an iRacing simulator in the Fox NASCAR Charlotte, NC, studio.
The race production is done at our headquarters, Myers explains, and then the signal is sent to Fox in the same way a signal leaves from a production truck at a regular event. Fox will add in the talent while we do all the cameras and graphics.
The race is expected to last around 90 minutes, depending on things like crashes and wrecks. Race control will determine how wrecks that occur at the back of the pack affect race stoppages.
Myers says that, regardless of whether or not iRacing is on TV, he and the team will be offering NASCAR racing every Sunday until real-world racing returns.
Says Brad Zager, executive producer/EVP/head of production and operations, Fox Sports, This is a unique opportunity to offer competitive and entertaining racing to our viewers as we all work through these challenging times together.
Adds Myers, We are establishing a trustworthy relationship with Fox Sports, and, if we do a good job, there are some opportunities down the road.
Of course, it wouldn't be a sports event this weekend without some extra precautions. It has taken the world about a week to understand the importance of following CDC guidelines.
Zager says the well-being of all involved is paramount: We are following CDC guidelines to maintain a safe work environment, as the well-being of all those involved is paramount. We value our relationships across the NASCAR community and appreciate all of the effort that it took in bringing this project to life.
Myers notes that the iRacing office is down to essential personnel only and that cleanliness guidelines are being followed. The only wrinkle in plans for the rest of the season would be if the government prevents essential personnel from getting to the office.
Besides Earnhardt and Bowyer, who is 2008 NASCAR Xfinity Series champion, the competitors will include NASCAR Hall of Fame driver Bobby Labonte, two-time and defending NASCAR Cup Series champion Kyle
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...