SVG Sit-Down: EVS's S bastien Verlaine on the Move to Web-Based Services The broadcast-gear manufacturer focuses on an integrated hardware/software-based ecosystem By Ken Kerschbaumer, Editorial Director
Tuesday, October 3, 2023 - 4:09 am
Print This Story | Subscribe
Story Highlights
S bastien Verlaine, head of marketing and communications, EVS, and the rest of the EVS international team were at IBC with an ecosystem of products and services, both hardware- and software-based, that are more integrated and connected than ever. He sat down with SVG during the show to discuss new offerings, the role of AI and automated production, and much more.
EVS's S bastien Verlaine: It has always been our intention to help the people in the production team to focus more on the creativity and less on the cumbersome tasks.
What is the key messaging for EVS this year?
Our VIA MAP, which is our Media Asset Platform, is an evolution in terms of our offerings. As you know, we've gone from hardware-product-oriented offerings to integrating more and more products, even with third-party systems, so that we could start offering solutions like LiveCeption and MediaCeption. And now we've gotten to the point where there's even more integration between the different solutions and we're starting to arrive at an ecosystem which we started to talk about a little bit at NAB.
But the word ecosystem can be interpreted in so many ways, and that's why we felt that it was time to brand it a little bit so that it has more structure and more meaning in the medium to long term. That's why we focused on the ecosystem around asset management.
How is that changing the way you approach products and services?
We're arriving at something that's more web-based and uses different applications that are more and more transversal and connecting the dots. That's why we felt it was time to introduce what we call the VIA MAP as we bridge the gap between the production and the creation side with the distribution. In some cases, we're reviewing the way we would develop in terms of silos and are presenting certain features that can be applied across the solutions.
For example, face recognition uses artificial intelligence that can also be used in our MediaCeption line for content management. And it can be used in the MediaHub for content exchange. There are less and less boundaries between products, and the MAP platform responds to those changes. This is something that certain customers are already taking advantage of, but it will continue to evolve with other platforms in the next few years.
A big challenge is that more and more people in the rights chain and the content-creation chain want access to content.
It's amazing, and there is more content, and that is why AI-based features are important to allow content to be searched and retrieved more easily. Facial recognition is one, including VIP or celebrity recognition that uses databases in the cloud. That accelerates the process of finding, retrieving, repurposing, and delivering, and that is the whole purpose for that technology.
And then, there is speech-to-text AI, where transcripts are generated by AI and also translated into different languages. Finally, there is generative AI like ChatGPT that allows requests in a different way as media managers look to work with and deliver content.
AI is clearly a focus for a lot of companies at IBC. How do you see its becoming part of your product roadmap?
We have an Innovation Lab, which is a team of data scientists and computer-vision engineers that have been working on artificial intelligence and other technologies for over 10 years. We first started commercializing the integration of AI with our Xeebra video-assisted-referee product for the off-sideline technology and the calibration of the field. That used to take quite a lot of time, and, if something were to happen during the event, you might not be able to use the offside line efficiently. But now that's done with artificial intelligence, so it speeds up the process, and, in the end, it's even more reliable.
The second step was XtraMotion, which we introduced a couple of years ago for frame interpolation and being able to generate super-slow-motion content from any camera or video source, whether it's an archive or live feeds.
But we want to be able to continue to develop certain features that will, on one hand, help facilitate the search and distribution of content and, at the same time, help creatives come up with some captivating content for their live storytelling. That has always been our intention: to help the people in the production team to focus more on the creativity and less on the cumbersome tasks.
Here at IBC, we are showing three features based on AI around replays. One is the cinematic effect: you can focus on a player and blur the background to make it more dramatic. Or we can do the opposite: take out the blur and make it a nice clear image. And there's the zooming effect: you can use AI to take a wide shot and focus on a specific area and keep the image quality with the push of a button.
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
SVG Sit-Down: EVS's S bastien Verlaine on the Move to Web-Based Services The broadcast-gear manufacturer focuses on an integrated hardware/software-based ecosystem By Ken Kerschbaumer, Editorial Director 
