Argosy and TSL Products Establish Partnership to Extend Reach into Asia Pacific Region

Argosy and TSL Products Establish Partnership to Extend Reach into Asia Pacific Region 18 Jun 2013

Argosy Broadcast Asia Sdn Bhd (ABA), and TSL Products today announced that they will join forces to provide local customer support and stock availability as well as a distribution capability that will strengthen the companies' presence across the Asia Pacific region. This partnership signals the significance of the Asia Pacific market to TSL Products' overall business and will solidify the company's broadcast presence in the territory.

As part of the agreement, TSL Products will provide ABA with a comprehensive range of its surround sound microphones, audio processing, broadcast control systems and power management products to stock at Argosy's recently expanded facility in Kuala Lumpur, Malaysia. This local distribution centre will provide TSL Products with an excellent route to market and the regional expertise needed to meet the growing needs of broadcasters across the region.

The agreement with Argosy will provide TSL Products with a regional principle supplier who has the breadth and depth of expertise needed to meet the growing customer demand for our solutions in Asia Pacific, said Chris Exelby, managing director, TSL Professional Products Ltd. We will leverage Argosy's expertise and know-how in the region, and by having Steve Wingrove, a seasoned broadcast engineer, provide the high level of service and support that customers have come to expect from TSL. Furthermore, by maintaining locally-held stock, we can guarantee that our customer requirements are met quickly and efficiently.

ABA will keep stock of the main products for warranty exchange and emergency spare substitutions and will provide local support for any first level technical support issues.

Argosy is already an established brand in Asia and with the addition of TSL Products we are adding another best-in-class brand to our portfolio, said Mike Purnell, director at Argosy. With Steve Wingrove's local market knowledge, design and engineering heritage, we are able to offer customers a great deal of support in the region optimising market presence for TSL Products' solutions.

The formal signing of this agreement will take place on the TSL Products (Stand no. 5E4-03) at Broadcast Asia 2013, Marina Bay Sands, Singapore, at 15:00hr SGT on Tuesday 18 June 2013.

LINK:	http://www.theiabm.org/article.php?group_id=8974...
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