
2016 - A year of Technology Cloud Bursts, El Nino-Like Changes posted: 27/12/2015
by Andy Marken
Better View - Sometimes you have to step back a little way from the noise, excitement and hype around all of the new technology coming at you and take a cold, hard look at what is really going to impact the billions of consumers on the planet.
It may not be a profound observation; but every day we get up, the damn world has changed. No wonder 2015 passed so quickly; and we're staring at a totally new world of uncertainty!
We're entering a period of a crapload of new things, new content; and it's all going to center on the cloud - like it or not!
2016 will see the cloud provider leaders play an increasing role in the business of business and the business of consumers. Not because it's a good thing, but because we'll relax a lot of our requirements (privacy, security).
The big four in the U.S. (with sites around the globe) - IBM, Amazon, Google, MS - will be joined by Facebook and smaller players as well as three majors from China - Alibaba, Tencent, Huawei.
Oracle talks a good cloud trick, Salesforce delivers. Adobe has shown the cloud is the path to profits and Autodesk has made a solid move to the cloud. A few folks will pretend to be big players and buy a lot of storage but the majority of firms in 2016 will use existing clouds as the resting place for a gazillion tons of data from all of the connected devices that they don't have a clue what to do with.
There will be a mad rush in the year ahead with wearables, smart cars, smart homes, robots, drones and content production/distribution all relying on the cloud. Not because it's cheaper but because organizations will realize that the cost (and futility) of privacy and security is best left to people who have the few experts who do this stuff fulltime live in the cloud firms.
The biggest challenge in 2016 is that the cloud and the Internet will become very political as governments around the globe attempt the impossible - control the data at least in their country. To avoid the issue, encryption will become standard despite the tantrums of military forces and governmental agencies.
Who cares 99.99 percent of the content sent across the iNet and stored in the cloud is boring, idle white noise.
The problem is all of that data is critical to the operation of governments and business, enticing to governmental agencies and irresistible to hackers and neer-do-wells. Governments may move to agree to rules of war in cyberspace as China and the U.S. have tentatively done to use common sense in not crippling individual country's vital infrastructure; but the rules of combat won't affect casual or plain evil hackers.
In cyberspace, it is very difficult to determine who shot the first shot (assuming a government entity does) and virtually impossible for countries to control the actions of their citizen groups such as Anonymous, the mob (really bad folks) or folks who mischievously or unwittingly release bad stuff.
Cybersecurity will become one of the biggest concerns and obstacles for the industry this year. Forget privacy because at the end of the day:
- Folks don't give a damn as long as they get something for themselves so they'll freely deliver up everything they know!
- You can't go in the back room and pull the Internet plug to keep people out of your cloud, your device, your information
Cybersecurity will become critical to every aspect of business and personal activity in the year ahead.
VR - Highs, Lows
Alone Time - VR/AR can provide the benefits of a lot more than alone time or being somewhere else while you're still here. There is a lot of important potential for the technology; but it's still a work in progress.
While it may have been around for more than a decade, VR (virtual reality)/AR (augmented reality) is coming on like gangbusters toward the end of 2015 and will continue to be hot, exciting for at least the first half of the year.
While a lot of noise surrounds game play and new entertainment, the valuable applications of VR will be in vertical areas like education/training, healthcare, industrial production/maintenance, an in-depth look at your next trip/vacation and dreary work/professional applications that don't get kids - or security analysts - overly excited.
VR won't fade into oblivion in 2016 but it will join other insanely great technology in Gartner's Trough of Discontentment as the innovators and first adopters realize all of the content is yet to be built and watching the same skydive or playing the same game again and again is dumb!
Game makers are already working on a two-pronged approach - lipstick on the hog of existing titles to make them VR ready and new developments. One is quick/dirty, the other takes time.
With VR and 360 degree cameras already introduced, content producers are already pumping out (refiguring) content and rushing through quasi-VR production to meet the apparent demand. Like 3D, we'll see a lot of bad stuff over the next year or two that will disappoint a lot of folks until the craft is mastered.
2016 and 2017 will be a period of mass experimentation to see what works - hardware and software/content - but as AMD's Layla Mah, lead architect for VR and advanced rendering, said at SMPTE's conference, engineers and designers can count on steady work for the next 10-15 years!
Buzzing Us
Look Up - While there are a growing number of important applications for drones, the tens of thousands that people buy for recreational use could slow the industry or cripple it as governmental agencies and privacy organizations strike back.
With an estimated 700,000 drones sold this Christmas, it's fun to be in the flying robot business.
There are a ton of excelle
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...