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PromaxBDA Africa awards winners 2014 --
Mon, 24 Nov 2014 16:33
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On 21 November 2014, PromaxBDA Africa 2014 took place at the Maslow Hotel in Sandton, Johannesburg. This year s theme Evolution embraced the new organic landscape of content marketing.
Similarly, the PromaxBDA Africa 2014 awards have evolved to include awards for, Best Sponsor / Brand Integration Spot(s); The DStv/M-Net Most Innovative Use of Digital; Channel Brand of the Year; and Best Radio Promotion.
This year s awards winners are:
Best Television Image Campaign
Gold Ogilvy & Mather Johannesburg for Feel Every Moment
Silver Eject Media for The Oscar Pistorius Trial
Best Television Image Promo
Gold Electronic Media Network for Channel O
Silver Spitfire Films for Walking Dead
Best Themed Campaign
Gold Eject Media for What Are You Paying?
Silver Clearwater for M-Net Movies for The Dark Knight
Best On-Air Program Campaign
Gold Viacom International Media Networks Africa for MTV Base Guinness Made of Black
Silver Viacom International Media Networks Africa for MTV Africa Music Awards 2014
Best News and Current Affairs Promo
Gold Eject Media for The Oscar Pistorius Trial
Silver Birthmark for KykNet Stem Promo
Best Documentary or Factual Entertainment Promo
Gold Set Africa for Happily Never After
Silver A E Networks UK for Nelson Mandela Redrawn
Best Entertainment Promo
Gold SABC 1 for Television Manifesto Entertainment
Silver BBC Worldwide for Come Dine With Me season 3
Best Reality Promo
Gold Birthmark for Big Brother Hotshots launch promo
Silver Lucky Bean Media and Quizzical Pictures for Masterchef SA
Best Lifestyle Promo
Gold Studio Zoo for Host with the Most on DStv
Silver BBC Worldwide for Love Baking
Best Children s Promo
Gold Viacom International Media Networks Africa for Nickelodeon Genius Brought to you by Melrose
Silver Cartoon Network Mena Africa for Adventure Time: The Fox
Best Drama Promo
Gold BBC Worldwide for Dr. Who - 50th Anniversary
Silver BBC Worldwide for Sherlock season 3
Best Drama Campaign
Gold Fox International Channels Africa for Fox Crime - Rogue
Silver SET Africa for Hannibal season 2 campaign
Screen Africa Best Movie Promo
Gold Universal Networks International for This is Studio Universal
Silver Studio Zoo for DStv Box Office
Best Sports Promo
Gold T&W for SuperSport Soweto Derby
Silver C Squared for ATP/WTA Tour
Best Sports Campaign
Gold T&W for SuperSport FIFA World Cup 2014
Silver C Squared for ABSA Currie Cup
Best Special Event Promo
Gold Electronic Media Network for Channel O
Silver Studio Zoo for Earth Hour on DStv
Best Weekly Wonder
Gold T&W for SuperSport US Masters
Silver Universal Networks International for Mentalist
Best Use of Humour in Promotion
Gold C Squared for ABSA Currie Cup The Line Marker
Silver Universal Networks International for Van Damuary
The Mama Africa Award
Gold Electronic Media Network for Channel O
Silver Viacom International Media Networks Africa for MTV Base Guinness Made of Black Ajuma
Best Promo Not Using Program Footage
Gold SABC 1 for Television Manifesto
Silver BBC Worldwide for Come Dine With Me season 3
Best Promo Only Using Program Footage
Gold Viacom International Media Networks Africa for MTV Base Guinness Made of Black Ajuma
Silver T&W for SuperSport Masters
Something For Nothing
Gold SABC 1 for SABC 1 Music
Silver A E Networks UK for Evil Up Close
Best Music Composition
Gold Birthmark for Big Brother Hotshots launch promo
Silver E.tv for E.tv 15th Birthday Generic
DStv/M-Net Best Editing
Gold E.tv for E.tv Channel Generic March
Silver Viacom International Networks Africa for MTV Base Guinness Made of Black Opening Sequence
Sound Design Award
Gold S2Multimedia for Boxing theme piece Step Into the Ring
Silver Electronic Media Network for Channel O
Best Copy/Script Writing
Gold Electronic Media Network for Channel O
Silver SABC 1 for Television Manifesto Entertainment
Best Directing
Gold Electronic Media Network for Channel O
Silver SABC 2 for SABC 2 You Belong
Most Outstanding Promo Ad of the Year
Gold Admit One Productions for UEFA Champions League 2014/2015 Football Forever
Silver Clearwater for M-Net Dark Horse June
Best Outdoor Poster
Gold Masters & Savant Worldwide for SSP outdoor poster
Silver E.tv for Rhythm City
Best Print Ad
Gold A E Networks UK for Nelson Mandela Redrawn
Silver BBC Worldwide for Great British Bake Off
Best Sponsor/Brand Integration Spot(s)
Gold Viacom International Networks Africa for Nickelodean Genius brought to you by Melrose
Silver Viacom International Networks Africa for MTV Base Guinness Made of Black Ajuma
SABC Best Integrated Marketing Campaign Award
Gold The Walt Disney Company Ltd. for Unathi Msengana Cameo Role Doc McStuffins
Silver Masters & Savant Worldwide for Raise Your Hand integrated marketing campaign
Best Public Service Announcement/Community Spot
Gold Birthmark for KykNet Stem promo
Silver Studio Zoo for DStv Care More Little Fighters Cancer trust
Best Use of Social Media
Gold Masters & Savant Worldwide for Raise Your Hand Social Media
Silver Viacom International Networks Africa for Comedy Central The Fig
Best Interactive Promotion
Gold Viacom International Media Networks Africa for MTV Video Music Awards 2014 Call to Action
Silver C Squared for Barclays Premier League 2014
Best Radio Promotion
Gold Studio Zoo for DStv Box Office Winter Granny Radio spot
Silver BBC Worldwide for Great British Bake Off
Best On-Air Branding Design
Gold Monarchy for CI International Rebrand
Silver Viaco
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