Published: Tue 27 Feb 2018
Olympic hero Usain Bolt and global popstar Robbie Williams today announced on social media that they will go head-to-head for the eagerly anticipated Soccer Aid for Unicef match, as part of a new look charity campaign for Unicef UK and ITV.
Usain's Soccer Aid World XI will go up against Robbie's England with competing teams made up of A-list stars and footballing legends set to walk out onto the Theatre of Dreams pitch this summer to take part in a game like no other.
The official launch marks the start of a series of surprise player unveilings with Robbie, Unicef UK Ambassador who co-founded and launched Soccer Aid in 2006, kicking off the excitement by playfully teasing newcomer Usain. Over the coming weeks, the England V Soccer Aid World XI rivalry is set to intensify, with some of football's biggest legends and celebrities set to join the line-ups.
The international friendly match will take place at Old Trafford on Sunday 10th June, just four days before the FIFA World Cup in Russia begins. Tickets are on sale today from 8am and the game will be broadcast live on ITV. Kick-off scheduled for 20:00 BST.
Soccer Aid for Unicef is the original England V Soccer Aid World XI charity match. It has previously featured A-list stars such as Will Ferrell, Woody Harrelson, Mike Myers and Niall Horan, plus footballing royalty including Maradona, Zinedine Zidane, Luis Figo and Ronaldinho. Soccer Aid for Unicef 2018 is set to be bigger and better than ever.
Usain Bolt, Soccer Aid World XI said: It is my dream to make it as a professional footballer, so to be able to step out onto the pitch at Old Trafford in June, and play against some of football's biggest legends is going to be remarkable. I enjoy the thrill of competition in front of a crowd, so Robbie and his England team better watch out as I won't be going easy on them! I've got a pretty special celebration planned for when I score, by the way. My team is going to be unbeatable - and Soccer Aid for Unicef is counting on your support to make a difference to thousands of children around the world. Come and join in the fun!
Robbie Williams, Unicef UK Ambassador and co-founder of Soccer Aid, said: I am buzzing that Soccer Aid for Unicef is back. Reclaiming the title for England this year is going to taste so much sweeter with Usain leading the Soccer Aid World XI. I can't wait to lead out the England team on Sunday 10th June at Old Trafford in what really is a game like no other. With your support, we will help children in danger around the world.
Unicef, the world's leading organisation for children, has joined forces with ITV to make the pro-celebrity football match bigger and better than ever, with more potential to raise money and vital support for children in danger. Soccer Aid for Unicef is produced by Initial, part of Endemol Shine UK, for ITV.
100% of all public donations to Soccer Aid for Unicef will go towards supporting the vital work protecting children in the UK and globally. The money raised through profits from ticket sales and viewer donations during the match will add to the incredible £24 million that has already been raised through Soccer Aid over the last 12 years.
The match will be further complemented by a mass public fundraising activity, with more details to be announced soon. Additionally, on Friday 8th June a Soccer Aid Playground Challenge will involve schools up and down the country taking part in an exciting activity programme - generating vital donations.
Tickets for the Soccer Aid for Unicef football match on Sunday 10th June 2018 at Old Trafford are available now at www.manutd.com/socceraid or by calling 0161 444 2018 with tickets priced between £10 and £50.
Visit www.unicef.org.uk/socceraid to find out more and follow @SoccerAid on Twitter and Instagram, Soccer Aid' on Facebook and use the hashtag #SoccerAid for regular player and match updates.
Notes to editors:
For more information on Soccer Aid for Unicef please call 0207 375 6030 or email media@unicef.org.uk
Usain Bolt and Robbie Williams images: http://bit.ly/2FwqYK7
Soccer Aid for Unicef VT feat. Usain Bolt and Robbie Williams: http://bit.ly/2EYqCOu
To buy tickets for Soccer Aid for Unicef match at Old Trafford on Sunday 10th June 2018, please visit www.manutd.com/socceraid or call 0161 444 2018. Calls will be charged at your local rate.
Ticket prices range from £20 to £50 for adults, with under 16's priced at £10 and over 65's half price on all seats. Hospitality packages also available.
About Soccer Aid Productions Limited
The multi-stakeholder project of Soccer Aid for Unicef will be run by newly-formed Soccer Aid Productions, a collaboration between Unicef UK and Triple S Events part of the Triple S Sports & Entertainment Group.
About ITV Responsibility
ITV, as an integrated producer broadcaster, creates, owns and distributes high-quality content on multiple platforms. We operate the largest commercial family of channels in the UK and deliver our content through traditional television broadcasting as well as on demand via the ITV Hub. For more information please visit itvplc.com.
ITV's social purpose is to use its influence on popular culture to create positive change. Our on-screen social cause strategy is focussed on health and wellbeing, to inspire, engage and empower people to make a difference to their own and other people's health. For more information please visit itvresponsibility.com.
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Published: Tue 27 Feb 2018
