iPhone 5s & iPhone 5c Arrive on Friday, September 0

iPhone 5s & iPhone 5c Arrive on Friday, September 20 CUPERTINO, California September 17, 2013 Apple today announced that iPhone 5s, the most forward-thinking smartphone in the world and iPhone 5c, the most colourful iPhone yet, will be available to customers on Friday, September 20 at 8:00 a.m. local time at Apple retail stores and at 12:01 a.m. BST at the Apple Online Store. iPhone 5s and iPhone 5c will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK.

iPhone 5s redefines the best smartphone experience in the world with amazing new features all packed into a remarkable thin and light design, including the Apple-designed A7 64-bit chip, all-new 8 megapixel iSight camera with True Tone flash and introducing Touch ID, an innovative way to simply and securely unlock your phone with just the touch of a finger. iPhone 5c features an all-new design, packed with features people know and love like the beautiful 4-inch Retina display, blazing fast performance of the A6 chip, and the 8 megapixel iSight camera all while delivering great battery life. iPhone 5s and iPhone 5c both offer more LTE bands than any other smartphone in the world and include all-new FaceTime HD cameras.

iPhone 5s and iPhone 5c feature iOS 7, the most significant iOS update since the original iPhone, featuring a stunning new user interface, completely redesigned with an elegant colour palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop, enhanced Photos, Safari, Siri and introduces iTunes Radio, a free Internet radio service based on the music you listen to on iTunes.

Every customer who buys an iPhone 5s or iPhone 5c at an Apple retail store will be offered free Personal Setup service, helping them customise their iPhone by setting up email, showing them new apps from the App Store and more, so they'll be up and running with their new iPhone before they leave the store. In the UK, the new iPhones will be available through EE, O2, Three, Carphone Warehouse, Phones4u and Apple Authorised Resellers.

Pricing & Availability

iPhone 5s comes in gold, silver or space grey, and will be available in the UK for a suggested retail price of £549 (£457.50 ex VAT) for the 16GB model and £629 (£524.17 ex VAT) for the 32GB model and £709 (£590.83 ex VAT) for the 64GB model. iPhone 5c comes in blue, green, pink, yellow and white and will be available in the UK for a suggested retail price of £469 (£390.83 ex VAT) for the 16GB model and £549 (£457.50 ex VAT) for the 32GB model. iPhone 5s cases will be available in beige, black, blue, brown, yellow and (RED) for a suggested retail price of £35 (£29.17 ex VAT) through the Apple Online Store, Apple's retail stores and select Apple Authorised Resellers. iPhone 5c cases will be available in blue, green, pink, yellow, black and white for a suggested retail price of £25 (£20.83 ex VAT) through the Apple Online Store, Apple's retail stores and select Apple Authorised Resellers.

Battery life depends on device settings, usage and other factors. Actual results vary.

LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.

iTunes Radio will be available with the launch of iOS 7 in the US.

Price quoted is unlocked from the Apple Retail Store and Apple Online Store. Refer to carriers for contract pricing.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:

Bethan Lloyd

Apple

bethan@apple.com

020 7184 1095

Nikki Thompson

Apple

nikkithompson@apple.com

020 7184 1232

2013 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iSight, Touch ID, Retina, FaceTime, AirDrop, Safari, Siri, iTunes Radio, iTunes and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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