The need for collaboration in the global media industry
24/11/2023
By Contributor
Published: November 24, 2023 Updated: November 27, 2023
Writing exclusively for TVBEurope, media analyst Paolo Pescatore takes a look at the partnership between BT and Telstra Broadcast Services, and explains why companies leveraging each other's expertise and assets can help them meet customers' ever-changing needs
target=_blank title=Share on LinkedIn class=share-linkedin>
On Tuesday, BT and Telstra Broadcast Services (TBS) announced a strategic alliance for an initial five-year period. Both companies will combine their global media network teams, network infrastructure, and localised expertise.
This is a significant move considering the current market challenges in media and broadcast. As previously noted at key industry events this year, including both NAB and IBC shows, there are too many companies currently chasing too few dollars in the industry. While there has been a general positive buzz with a return to in-person events, all players are struggling in a challenging macroeconomic environment, and it has become harder for providers to get deals over the line. Consequently, finding budget is no easy feat, with many companies placing an ever-greater emphasis on cost efficiencies and the retention of customers.
Following, as it does, news of Vantiva's acquisition of CommScope Home Networks, it is apparent that the move towards an era of consolidation and establishing partnerships is well underway. The lesson is always that those who move early will be better positioned to integrate and execute further down the line.
BT strengthens its global presence For BT, the alliance makes perfect sense. It allows the company to focus on its core strengths and cater to the UK market. Over the last few years, BT's Media and Broadcast unit has overhauled and transformed its operations, which has led to the emergence of Vena, an intelligent IP-native media platform providing the flexibility of cloud-like services with the reliability of a dedicated broadcast network. The company is successfully migrating existing and new customers onto this platform, with some significant names, including ITV, Freeview, Racecourse Media Group using the service.
Paolo Pescatore This strong endorsement validates the unit's decision to focus on the UK market. However, seeking to grow internationally and replicate its UK success has not been as straightforward.
While the Vena platform is undeniably best in class, as underlined by strong support from its UK customers, there are wider challenges to consider when it comes to expanding the service to other countries. In each market, you need to consider that there are typically high barriers to entry, different operating structures, different regulations, and different configurations of networks. The rise in IP workflows and distribution that allow for the transport of broadcast signals over the Internet (and precisely what the success of Vena embodies) has also led to the introduction of new, agile competitors.
Considering all of this and the significant investment needed to grow internationally as well as maintaining and developing a global media network fit for the future, a decision to form an alliance is logical. Furthermore, it fits nicely into the new strategic focus for BT's Business division, which is where the Media and Broadcast unit sits. During a recent analyst session, BT Business CEO, Bas Burger, outlined the new strategy and vision for the operation with a customer-led approach. What is the best approach for better outcomes for our customers? it asks before concluding that partnering is the best route forward if a solution is not to be developed in-house.
The tie-up with TBS is the first real example of executing this new business strategy. BT has freed up much-needed resources to cater for the UK market. It also indicates the company's seriousness in partnering with other organisations worldwide to meet its objectives and goals.
Fuelling TBS's expansion For TBS it is a win-win scenario too. The company gains access to BT's best-in-class offerings to bundle and sell with its own capabilities on the global stage (especially in the area of sports broadcasting and live events). It is clear that the tie-up is all about TBS further expanding into an increasingly global footprint, which has been a strategic priority for the company for a few years now. Indeed, TBS believes the deal will increase its global footprint by 50 per cent and expand its customer base to more than 170 broadcast and media organisations worldwide.
Arguably, and in the wider industry context as mentioned earlier, the tie-up with BT has come at the right time in light of many companies struggling to get deals over the line. It has been harder for some providers to do it all: increase revenue, maintain existing customers, and, in turn, close deals. Hence, the growing importance of scale to better compete on the global stage. The hope is that the two companies working together can offer enough incentives to get those deals over the line while maintaining the existing business.
A good example is the current footprint of customers they both serve respectively. TBS is currently active in Australia, Europe, and North America and is keen to expand into Asia Pacific, where BT Media and Broadcast already has a significant presence. The latter represents a key target region for both entities and includes the dynamic markets of India, Malaysia, and Hong Kong.
In support of this goal, according to the press release, TBS will add more personnel to the local team i
LINK: | https://www.tvbeurope.com/media-delivery/the-need-for-collaboration-in... |
See more stories from tvb |
Europe Stories
09/12/2024
Dalet Named an IDC Innovator in Media and Entertainment
Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...
09/11/2024
Dalet Expands Leadership Team to Fuel Next Stage of Growth
Dalet, a leading technology and service provider for media-rich organizations, today announced three new members of its executive team. Tara Bryant joins as Chi...
17/10/2024
It's Never Too Early To Spread Festive Cheer, Our Spotify Holiday Singles Are Here
The air is turning crisp, and it won't be long until everyone is walking aro...
17/10/2024
Coldplay Unites With Spotify and FC Barcelona To Release a Special El Clsico Shirt, Merch Collection, and Matchday Playlist
Spotify is once again collaborating with record-breaking legends from the worlds...
17/10/2024
Gold Medal Gymnast Rebeca Andrade Gives Us a Peek at Her Spotify
Rebeca Andrade knows her way around the gym floor . . . and vault, and uneven bars, and balance beam. The 25-year-old is the most decorated Latin American gymna...
17/10/2024
Your Exclusive Look Inside Our Charli xcx and Troye Sivan SWEAT Tour Afterparty
Since Charli xcx and Troye Sivan kicked off SWEAT, their joint tour of North America, in September, the live shows have become part of the cultural canon. Toget...
17/10/2024
Last Cut Media Increases EditShare Footprint to Streamline Production
Last Cut Media Increases EditShare Footprint to Streamline Production Adds capacity, AI indexing and sharing technologies Boston, MA, 17 October 2024 - EditS...
17/10/2024
BLAM vs BOLT: what's in a name?
Since its launch in 2020, Blue Lucy's flagship product, BLAM, has also been the company's only product. BLAM is a sophisticated workflow orchestration, ...
17/10/2024
Opinion: The transformative impact of remote production and cloud migration on the media industry
John Wastcoat, SVP business development and marketing at Zixi, highlights how me...
17/10/2024
How cinematographer Haris Zambarloukos captured the colour of Beetlejuice Beetlejuice
Zambarloukos details the cameras and lenses he used to capture Tim Burtons spook...
17/10/2024
EMG/Gravity Media names Eamonn Curtin as chief commercial officer
He takes up the role immediately, having spent the past 10 years as global client director at EMG/Gravity Media By Jenny Priestley Published: October 17, 202...
17/10/2024
Council pulls plug on Mo-Sys Plumstead Power Station deal
Mo-Sys planned to refurbish the Grade II listed site, opening eight studio stages By Matthew Corrigan Published: October 17, 2024 Mo-Sys planned to refurb...
17/10/2024
VEON Files its 2023 Form 20-F
17 Oct 2024 VEON Files its 2023 Form 20-F Amsterdam, 17 October 2024, 20:45: VEON Ltd. (Nasdaq: VEON, Euronext Amsterdam: VEON), a global digital operator ( VE...
17/10/2024
DUNE: PROPHECY coming exclusively to Sky and NOW on November 18, as official trailer released
DUNE: PROPHECY coming exclusively to Sky and NOW on November 18, as official tra...
17/10/2024
Rohde & Schwarz achieves full coverage of Skylos test plan for NB-NTN devices, enabling SMS services
Rohde & Schwarz achieves full coverage of Skylos test plan for NB-NTN devices, e...
17/10/2024
RNZ Selects Dalet for New Editorial System
Dalet, a leading technology and service provider for media-rich organizations, today announced that RNZ has partnered with Dalet to transform its editorial syst...
17/10/2024
Blancco Launches Free ROI Calculator to Help Enterprises Quantify Financial and ESG Benefits of Data Erasure
Home News & Press Press Release Blancco Launches Free ROI Calculator to He...
17/10/2024
2024-10-16
For the first time, businesses of all sizes around the world - even those without a brick-and-mortar presence - can manage the way they appear to over 1 billion...
17/10/2024
Thales makes first shipment of 300 night vision goggles for French Army under Bi-NYX contract
Facebook Twitter LinkedIn French forces have received the first 300 Thales...
17/10/2024
Genelec opens new Seoul Experience Centre
Genelec opens new Seoul Experience Centre posted: 17/10/2024 Seoul, South Korea, October 2024....Genelec has added Seoul to its growing global network of ...
17/10/2024
Joe Duffy returns with the 18th season of The Meaning of Life'
Guests include Sin ad Burke, Bryan Dobson, Sonia O'Sullivan, Ricky Tomlinson, David Norris, Catherine Joyce Collins, Ronan Tynan, Olwen Fou r , Fintan O'...
17/10/2024
Hollywood actors Colin Farrell, Rupert Everett and Aidan Quinn among guests on this Friday's Late Late Show
Hollywood actors Colin Farrell, Rupert Everett and Aidan Quinn among guests on t...
16/10/2024
New role at Thomson for Federica Varalda
We are pleased to announce that Federica Varalda has been appointed as Managing Director - Development for the Thomson Group. She will be leading project develo...
16/10/2024
It's Never Too Early To Spread Festive Cheer-Our Spotify Holiday Singles Are Here
The air is turning crisp, and it won't be long until everyone is walking aro...
16/10/2024
Setting Dynamic DNS (DDNS) On A Siretta Router
Applicable Products Part number Description QUARTZ-22-LTE (EU) Dual Port Dual SIM LTE Router (EU) QUARTZ-22-UMTS (EU) Dual Port Dual SIM UMTS Rout...
16/10/2024
Chayse Irvin, ASC, CSC on Travis Scott's Mo City Flexologist
Director Kahlil Joseph's name is just as likely to appear in world-renowned art exhibitions as it is atop the credits for lauded music videos. In the latter...
16/10/2024
Kunstmin Theater in Dordrecht Chooses Clear-Com Arcadia for Communication Revolution
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
16/10/2024
ARRI launches 14-strong Ens Prime lens range
Ens lenses feature a magnification ratio of 1:4 on most focal lengths, equivalent to 10 close focus on the 32mm, which, said the company, is only 3.7 from the ...
16/10/2024
Thales demonstrates its capacity to deploy drone swarms with unparalleled levels of autonomy using AI
Facebook Twitter LinkedIn On 16 October 2024, in the first flight tests of...
16/10/2024
Riedel Communications Appoints Jason Barden as Regional Sales Director for CALA/LATAM Market
Wuppertal October 16, 2024 Riedel Communications Appoints Jason Barden as Regi...
16/10/2024
MP visits unique Northern Ireland transmitter site
Sorcha Eastwood MP visits transmitting station, highlighting personal and national importance of broadcast infrastructure October 15, 2024: Sorcha Eastwood, MP...
16/10/2024
IFABC Elects New President and Secretary at 31st General Assembly
This biennial event brings together IFABC members from around the world to meet and share ideas, news and developments in media auditing and digital advertising...
16/10/2024
ESA orders 6 additional radar-based satellites to Thales Alenia Space for IRIDE Earth observation constellation
Facebook Twitter LinkedIn This new batch of radar satellites will also be ...
16/10/2024
RT's exciting slate of homegrown content for children
Over 110 hours of new video and podcast content commissioned in 2024 for Ireland's youngest citizens and their families -RT jr podcast turned TV series Mad...
16/10/2024
RT is looking for a new member of the RT Audience Council
RT is looking for a new member to join the RT Audience Council which helps us understand the views of our diverse audiences. RT is required to appoint an Au...
16/10/2024
German Armed Forces receive final Ground Alerter 10 sense and warn camp protection system
Facebook Twitter LinkedIn On 16 October 2024, Thales officially handed ove...
15/10/2024
Music Videos in Beta Brings an Improved Viewing Experience to New Markets
Earlier this year, Spotify introduced music videos in beta, giving Premium subscribers in 12 markets another way to connect with the songs and artists they love...
15/10/2024
Revisit Some of Music's Most Iconic Hits With Our Spotify Anniversaries' Video Series
Music serves as a powerful memory booster, and Spotify recently introduced a new...
15/10/2024
Viasat Selects ST Engineering iDirect's Next-Generation Ground Technology to Accelerate Customers' Digital Transformation
Long-term partnership expands with new technology, paving the way for further ef...
15/10/2024
Making the dragons fly
Martin Pelletier, visual effects supervisor at Rodeo FX, explains how House of the Dragon's fantastic flying beasts are able to take to the air By Matthew ...
15/10/2024
Adobe adds Gen AI video extension capabilities to Premiere Pro
The company has also unveiled updates to Frame.io and plans to help 30 million people develop AI literacy and content creation skills by 2030 By Jenny Priestle...
15/10/2024
Watch: What caught our AI at IBC
Watch a panel featuring TVBEuropes content director Jenny Priestley discuss some of the biggest talking points from IBC2024 By TVBEurope Staff Published: Oct...
15/10/2024
Ofcom extends Channel 4's licence for a further decade
The new licence is designed to support Channel 4's digital content and distribution strategy, while safeguarding its investment in UK content, said Ofcom B...
15/10/2024
Mid-Month Drop: AEAF Awards, Dark Matter, NHL 25, Saudi Film Confex, and more.
We're halfway through a thrilling October, so it's time to take a beat and celebrate our wicked achievements so far. Caroline Parot, CEO Technicolor G...
15/10/2024
Rohde & Schwarz drives AirFuel Alliance RF standardization efforts with first RF wireless power tester prototype
Rohde & Schwarz drives AirFuel Alliance RF standardization efforts with first RF...
15/10/2024
HMS Networks changes organization to strengthen customer focus and cross-selling
HMS Networks changes organization to strengthen customer focus and cross-selling 15 Oct 2024 at 07:30 GMT+2 Regulatory press release HMS Networks AB (publ)...
15/10/2024
2024-10-15
CUPERTINO, CALIFORNIA Apple today introduced the new iPad mini, supercharged by the A17 Pro chip and Apple Intelligence, the easy-to-use personal intelligence s...
15/10/2024
Thales radios successfully tested by the German Armed Forces to be deployed within the NATO enhanced Forward Presence
Facebook Twitter LinkedIn The German Armed Forces conducted operational te...
15/10/2024
KNDS selects Thales Power Systems Solution for the Leopard 2 A8
Facebook Twitter LinkedIn KNDS awarded Thales a contract to deliver compact, programable and scalable High-Power Solid-State Power Distribution Boards (SS...
15/10/2024
Thales Alenia Space signs a contract with OHB to develop two radar instruments for ESA's 10th exciting new Earth Explorer Harmony mission
Facebook Twitter LinkedIn Leveraging its longstanding experience in radar-...