
PGA TOUR Inks Deal Through 2030 With CBS, NBC, ESPN ; Production, Tech Brought In-House CBS and NBC to use their own production, announce teams as PGA looks to create more production efficiency By Ken Kerschbaumer, Editorial Director
Monday, March 9, 2020 - 8:22 am
Print This Story | Subscribe
Story Highlights
Golf fans will continue to tune into CBS and NBC. Marking the culmination of a long-term strategic-planning process designed to best serve fans through traditional broadcast, over-the-top streaming (OTT) and emerging technologies, the PGA TOUR today announced its new nine-year domestic-media-rights portfolio for 2022-30.
PGA TOUR Commissioner Jay Monahan says the PGA is now able to reinvest in its sport in a way never before possible, including production, personnel, and technology.
Following a comprehensive process of studying the market, talking to all interested parties, and analyzing our various options, we're excited to announce that we have entered into new agreements with our existing partners ViacomCBS and Comcast/NBC Sports Group, while establishing a new long-term relationship with Disney and ESPN , said PGA TOUR Commissioner Jay Monahan. We are excited that our current partners shared our vision for the future, and we are equally excited to be back in business with Disney and ESPN . These new deals will be a major win for our fans, bringing an elevated commitment from all three partners to help us expand and innovate our content and its delivery.
Financial details were not disclosed, but a report in the New York Times, referencing four people familiar with the negotiations, says the value of the rights increased 60% and ESPN will pay $75 million annually. The length of the deals also ensures that traditional TV networks are committed to being a long-term partner for sports content.
The nine-year deals will put us in a position to significantly increase player earnings, deliver more value to our tournaments and sponsors, and ultimately allow us to continue to grow our charitable footprint, said Monahan. Additionally, we are now able to reinvest in our sport in a way never before possible - including production, personnel, and technology - and are well-positioned to best serve and grow our fanbase in the years to come.
Under another central component of the new agreements, the PGA TOUR will assume responsibility for the onsite production area and technical infrastructure each week, enabling the organization to more efficiently aggregate, distribute, and develop content for its various platforms worldwide. CBS and NBC will still use their respective production and announce teams, led by their producers, directors, and production personnel.
Broadcast and Cable Television
CBS and NBC will maintain weekend coverage of most FedExCup tournaments, with CBS averaging 19 events and NBC eight events each season through the life of the agreements. Under the new schedule, one network will televise all three FedExCup Playoffs events each year, starting with NBC in 2022 and generally alternating with CBS, creating powerful, three-week coverage of the conclusion of the race for the FedExCup.
NBC Sports Group also will continue as PGA TOUR's cable partner, with Golf Channel providing all early-round coverage and early weekend coverage of every FedExCup event each season, along with PGA TOUR Champions and the Korn Ferry Tour. Further strengthening the ties, PGA TOUR and NBC Sports will expand their collaborative content and programming relationship.
Additionally, the organization and its media partners will collaborate on creating more sponsorship and marketing opportunities, inside and outside PGA TOUR golf coverage, including access to the vast resources of ViacomCBS, Comcast/NBC Sports Group, and Disney and ESPN .
We're excited to extend NBC Sports' historic partnership with the PGA TOUR as its foundational media partner, said NBC Sports Group President Pete Bevacqua. We will continue to utilize our extensive platforms to showcase golf with unparalleled live tournament coverage, comprehensive news, and high-quality content. Golf is a part of NBCUniversal's DNA across our broadcast, cable, streaming, and digital properties - nowhere more so than Golf Channel. With more live golf coverage than all other U.S. media companies combined, our relationship with the PGA TOUR also includes THE PLAYERS and Presidents Cup, as well as elevating the PGA TOUR Champions, Korn Ferry TOUR, and LPGA Tour via our world-class coverage.
CBS Sports Chairman Sean McManus noted that extending a long-standing relationship with the PGA TOUR was a top priority.
We are thrilled to add nine more years to this terrific partnership, he said. As the PGA TOUR's primary broadcast network, we are excited to showcase over two-thirds of all broadcast-network coverage of the PGA TOUR, expand our schedule with all three FedExCup Playoffs events in alternate years, and increase our use of PGA TOUR content across all CBS Sports platforms, with even more-expansive content exclusivity. For over 60 years, the PGA TOUR, its tournaments, and sponsors have been outstanding partners. We look forward to many more years of growth and success together.
PGA TOUR LIVE on ESPN
For the first time, PGA TOUR's digital rights were negotiated concurrently with its linear offering and will have a new, direct-to-consumer home: ESPN . As a result of the new agreement, PGA TOUR LIVE subscription video service, launched in 2015, will live exclusively on ESPN beginning in 2022 and will be dramatically expanded to include multiple live-content channels nearly every week of the FedExCup season.
Jimmy Pitaro, president, ESPN/co-chairman, Disney Media Networks, said, We are looking forward to working with the PGA TOUR to bring current and future golf fans the next generation of TOUR cove
Most recent headlines
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...